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mmotley

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mmotley last won the day on November 21

mmotley had the most liked content!

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About mmotley

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    Contributing Member

Business Information

  • Business Address
    13382 Texas 110, Tyler, Texas, 75707
  • Automotive Franchise
    None
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    Certified Auto Repair

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  1. Military Discount

    Set your labor rate, your parts matrix, and your coupons (military discount) in your SMS and stick to it. Don't override your labor rate, parts margins, and only allow 1 coupon per ticket. If you wanna give something away, goodwill it and track it on your P&L. Elite suggests not discounting, but giving a customer something extra for free I believe. Check out their sales tips.
  2. I'd highly recommend looking into Wypall 41055 X80. I buy them off amazon and they last a long time. You can use them quite a while before trashing them. A roll last my 2 guys about 6 months. No lint, no metal, no streaks. The roll is always in the same place so they can find em.
  3. coolant testing methods

    Unfortunately, with some of the coolant capacities of cars these days and using an expensive flush machine, hitting your margins and paying your techs enough time does not come out too cheap after it's all said and done.
  4. Finally opening the shop

    Awesome! I'm looking at switching over to Protractor from Mitchell, but my biggest hold up is having to learn a new system. The built in accounting feature is nice, but just like you said, any mistakes can really mess up your financials. All software is going to have a learning curve. I wish I would have started out with protractor though. Sounds like you're off to a good start though. Good luck!
  5. From what I've gathered on another forum and talking to a few shop owners, there are a few different metrics you can use to gauge SA performance. It ultimately comes down to what you prefer. There is closing ratio, ARO, HPRO, lost leads, gross sales, and/or gross profit. I'd say that closing ratio is probably the most accurate representation of how effective a service advisor is, however I don't think any metric gives you the whole picture. Any of those numbers could be low and not be the fault of the advisor. Any of those numbers could be high and you could still have a problem. Ultimately, I think it comes to choosing a one or two of the metrics, tracking it, then evaluating the results. Closing ratio, from what I've seen, should be about 50%. ARO would depend on your shop, but I've been told the national average is around $350 for a general repair shop, so I wouldn't set a goal of any less than that. HPRO should be 3, more if you're a specialty shop. GP should be 60% of sales. At least this what I've gathered from talking with others.
  6. I'm to the point that I almost refuse to sign contracts (unless I don't have much of a choice). We don't ask customers to sign a contract with us, it's up to us to earn and keep their business. In fact, some of the best companies I work with do month to month because they know their product/service is top notch. Usually the ones I sign a contract with are the ones I regret doing business with
  7. Curious how other shops are tracking service advisor performance. With technicians, I typically see shops either tracking hours produced or efficiency, or both. For advisors, I've seen closing ratio (calculated 3 different ways), ARO, HPRO, and/or gross sales (usually with a GP% requirement attached). I'd love to hear what method shops are using on this forum to track their service advisors performance and how they go about calculating with, along with what their benchmarks/goals are for their advisors. Also any pros/cons on how they track the way they do.
  8. coolant testing methods

    We use test strips. Honestly though, we don't find many that fail. Not that I want to sell something that's not needed, but I'd love to find more opportunities to sell it.
  9. So as we get closer to Christmas time, I'm starting to think about how we can market ourselves through community involvement. I've seen business do 'adopt an angel' on Christmas trees and such. Curious if anyone has any ideas related to the holiday season.
  10. Credit cards

    Wow! That's slick, taking the charges before depositing the money. Surely he should have caught that as he was reconciling the bank statement though! I use Paul, as recommended by xrac. Great guy. He'll tell you more than you care to know. I'm consistently around 2% total, out the door, everything. The only thing I don't like is being under a contract, but given the fact that there are so many shady credit reps that will lie to get you to come on board with them, I can understand it. I'd highly recommend Paul.
  11. credit card machine fees

    This is why I say to make sure you're not signing a contract. Tell them if they keep their rates fair, you'll stay.
  12. credit card machine fees

    Did YOU personally call and verify you are not under contract? I had a rep come in and say he would call and make sure I wasn't under contract. He came back 2 days later and said 'I called your processor and they said you weren't under contract'. That's why I stress that YOU call and verify. Some reps are ruthless and will lie or say anything to get you to sign their contract. Agreed, that does sound too good to be true. I would make sure there is no contract. You'll literally have to read through the entire 10+ page agreement, but it's worth it. I'd be VERY suspicious.
  13. credit card machine fees

    I would advise that YOU personally call your current processor and make sure that you are not under contract. Sure, you can haggle with them on rates, but if your under contract, you better find out what it takes to get out. Also, do not fall for a new processor who claims no contract, or that they can make a special deal and negate the contract agreement. Most contracts state "no strike throughs" so your rep writing "no contract" on your contract is total b.s. Looks like you're paying about 2.3%, which is a little high, but not terrible. Find out when your contract is up first, then start shopping around.


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