thelmuth replied to Joe Marconi's topic in Marketing, Advertising, & PromotingI think less is definitely more. I know when I go in someplace and there are a ton of signs, etc. I just kind of ignore them all... unless I am sitting in a waiting area for a time, then I will look at them out of boredom. My wife commented to me yesterday about a 4 page ad for a local grocery store. It was laid out in a grid system with a lot of pictures. She said "I can't stand their ads. I go into information overload and don't even want to look at it."