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Posted

These F'ing things are the bane of my existence. They keep you on the phone forever, you have to wait for inspectors, they always want to short change you on repair costs and also deny claims. My biggest problem is the time. What kind of policies do you have against this. If it takes 45 minutes to clear an estimate over the phone thats 45 minutes of wasted time. Not including the time it takes for these guys to come out and inspect and then the follow up call.

  • Like 1
Posted

Add an "administrative cost" line to the estimate. When they tell me they will only pay $xx.xx then I tell them I will get in touch with the client for the balance. Parts cost the same. Some will fight it, the good ones will pay it. At any rate anything the warranty company don't pay the client must.

  • Like 1
Posted (edited)

There is a fine line between what we want and what will drive a customer away. Customers are already very tenative and have high anxiety when it comes to car repairs. The last thing I want to do is present them with an obstacle in using something they paid thousands of dollars for (aftermarket warranty). I just have to find a way to ease my pain whilst not putting myself out of the competition for a customer's dollars.

 

I feel that adding an administrative cost on their RO will drive a wedge in between the relationship since customers don't understand that it takes a ridiculously long time to get this process done compared to the 2 seconds it takes a customer to say yes for us to begin work.

Edited by mspecperformance
Posted

I understand your apprehension. That fact is you didn't sell the warranty. If they had saved the thousands they paid for the contract they could be paying you! I fully explain to the customer before any work is started what problems may arise with the contract company. take it from me...DON'T GIVE AWAY PROFIT! That's why I am in hot water now. :ph34r:

  • Like 1
Posted

Get a wireless headset for your shop phone, so you can do work and walk around the shop while waiting on hold.

 

I just got one, and our service manager has had one for a long time. Big time game changer to allow you to leave the counter and not miss phone calls too.

  • Like 1
Posted

Also, I love extended warranties. That 45min on hold translates to free $$, since all the work will likely get approved.

Depends upon the warranty company and whether it is named coverage or not. We have one (Alpha Warranty) that wants to send you cheap parts they find on line. If a company sends out an adjuster remember they are looking for a reason to deny the claim. A good Warranty company like AUL or GE or Toyota does mean $$$$.

Posted

Also, I love extended warranties. That 45min on hold translates to free $$, since all the work will likely get approved.

 

 

never been my experience. our Margins and labor rate is too high for them to cover even the majority of the repairs. It becomes a big time cluster...

Posted

Depends upon the warranty company and whether it is named coverage or not. We have one (Alpha Warranty) that wants to send you cheap parts they find on line. If a company sends out an adjuster remember they are looking for a reason to deny the claim. A good Warranty company like AUL or GE or Toyota does mean $$$$.

 

Yuck. Haven't seen that one yet, thank goodness.

 

We just had a Volvo in with extended warranty. Entire steering rack approved @ 60% margin. Called the customer, and he was ecstatic. Granted the job was $2300, and he paid $3000 for the warranty, so....

Posted (edited)

Any time I have a warranty claim I have my customers price then inflate the labor time and parts prices and bid it that way, sometimes it works, sometimes they cut you down a little but I have never had a job that pays less then the customer would.

 

Being in Alaska helps also they dont really send anyone out.

Edited by John Pearson
Posted

Some are impossible where the "technician" on the phone questions everything. Others just fax a cc# and thats it. Our labor rate is below the national average so it usually goes Smooth.

Posted

We've had good luck with warranty companies so far... Seems they either agree to pay everything or deny everything. We've only had one that wanted to send their own parts and we let the customer make the call on what they wanted to do. Sure we missed out on parts profit, but we padded the labor and got paid for it.

Posted

We had a warranty the other day I was studying, the customer paid some dealer $2100 for the diamond plan. "Maximum lifetime payment not to exceed $1500" was in the fine print. These should be illegal.

Posted

Our labor rate is 15.00 more per hour for warranty companies. We also absolutly refuse them supplying the parts. We inform our customers from the start that yes we will deal with their warranty company and wait to get paid from them but they usually wont cover the complete repair and they,the customerare responsible for the balance. We've never had a problem, my buisness , my rules. If the warranty company refuses we call the customer and inform them,some we lose and others have us fix it and fight the warranty company on their own.

Posted

Our labor rate is 15.00 more per hour for warranty companies. We also absolutly refuse them supplying the parts. We inform our customers from the start that yes we will deal with their warranty company and wait to get paid from them but they usually wont cover the complete repair and they,the customerare responsible for the balance. We've never had a problem, my buisness , my rules. If the warranty company refuses we call the customer and inform them,some we lose and others have us fix it and fight the warranty company on their own.

 

 

ive had some warranty companies contact the owner after receiving our estimate which can cause problems with the process.

  • 2 weeks later...
Posted

Does anyone charge an administrative fee to the customer of say 25 to 35 dollars to cover the time lost dealing with the warranty companies? I was at a local new car dealer service counter recently and they had a laminated statement on their counter saying that they did.

  • Like 1
Posted

I feel the same way. It's not my warranty, so I will charge my normal price. The warranty either covers it or not, and the customer will pay any differences. If the customer has any issues they can take it up with the warranty company personally. I will not allow them to send me any parts. It's my way or the highway!

  • Like 1
  • 1 month later...
Posted

I have found the worst one that I have ever tried to deal with it is Direct Buy. First it is named coverage that covers very little. Now I have been working for over a week to get paid on $47.95. My advice is to refuse to even try to deal with this warranty company. We were on hold almost 2 hours and never got a cashier.

  • Like 1
Posted

at what point do you just write off 48 dollars and call it quits.

 

You are right but it is the principle.

  • Like 1
Posted

These extended warranties are the absolutely worst! Every chance I get I bad mouth them to any person who has one or wants to buy one. After the frustration my customers go through they always end up telling me how right I was.

Posted

Keep the warrantee work coming .They take time and you have to learn how to negotiate. Its a give and take.

 

We only accept warrantees that we have copies of the exact policy.

 

If you are a very small shop i can see how it could affect your workflow.

 

I have a policy no inspections till after 1pm .This way the waiters don't get pushed aside and the tech can explain the failure as per the exact contract.

  • Like 1
Posted

Keep the warrantee work coming .They take time and you have to learn how to negotiate. Its a give and take.

 

We only accept warrantees that we have copies of the exact policy.

 

If you are a very small shop i can see how it could affect your workflow.

 

I have a policy no inspections till after 1pm .This way the waiters don't get pushed aside and the tech can explain the failure as per the exact contract.

 

 

How do you deal with the limited amount of money they pay out as well as the non covered items? It is a huge waste of time and customers don't ever have a good feeling about coming out of pocket for repairs but if a warranty company will not cover the full labor rate, full cost of parts, and cover all the items on a repair order then it lands on the owner. I have a $4300 job on an 2009 4.8 X5 for oil leaks from gaskets, a leaky water pump, some other stuff and the warranty ended up covering the water pump for a grand total of $301 after the deductible. Tell me how this customer benefited from forking over thousands of dollars to this company for "coverage" and "peace of mind"

Posted

 

 

How do you deal with the limited amount of money they pay out as well as the non covered items? It is a huge waste of time and customers don't ever have a good feeling about coming out of pocket for repairs but if a warranty company will not cover the full labor rate, full cost of parts, and cover all the items on a repair order then it lands on the owner. I have a $4300 job on an 2009 4.8 X5 for oil leaks from gaskets, a leaky water pump, some other stuff and the warranty ended up covering the water pump for a grand total of $301 after the deductible. Tell me how this customer benefited from forking over thousands of dollars to this company for "coverage" and "peace of mind"

 

When a customer asks about an extended warranty I always tell them to only purchase one if they can get seals / gaskets, and high-tech coverage. If they already have a warranty and don't have these coverages it was definitely a waste of their money. These days if these things are covered the customer almost always covers what they paid out for the warranty. Some warranty companies are better than others. We always quote out factory parts and up our labor with them, and sometimes we still have to charge the customer the difference. We explain this to the customer before we even work on their vehicle, and most of the time, they are completely understanding.

Posted

Understanding the warranties is a art that took me 25 years.I am a prefered repair center for 3 companies.

 

We promote warranties that Neal from the American Automobile Association AAA sells.

 

Maxcare, Fidelity, and a few others are policies that are great. Exclusionary policies are the ones we hunt for.

Posted

I say its a case by case situation. Keep a list of the warranty companies that are exhausting, like the example mspecperformance and xrac mentioned in this posts and refuse to deal with them going forward. However there are some good ones too that are reasonable and approve the needed work. This might be a good place to exchange experiences about aftermarket warranty companies as well as their names. After all the idea here is the collective mind and experiences we all have so its mutually beneficial.

Posted

Add an "administrative cost" line to the estimate. When they tell me they will only pay $xx.xx then I tell them I will get in touch with the client for the balance. Parts cost the same. Some will fight it, the good ones will pay it. At any rate anything the warranty company don't pay the client must.

Ditto

Posted

 

 

How do you deal with the limited amount of money they pay out as well as the non covered items? It is a huge waste of time and customers don't ever have a good feeling about coming out of pocket for repairs but if a warranty company will not cover the full labor rate, full cost of parts, and cover all the items on a repair order then it lands on the owner. I have a $4300 job on an 2009 4.8 X5 for oil leaks from gaskets, a leaky water pump, some other stuff and the warranty ended up covering the water pump for a grand total of $301 after the deductible. Tell me how this customer benefited from forking over thousands of dollars to this company for "coverage" and "peace of mind"

They don't benefit. What gets me is when/if the vehicle goes to the dealer and they do the job with no out of pocket to the customer just to make us look bad.

  • Like 1
Posted

They don't benefit. What gets me is when/if the vehicle goes to the dealer and they do the job with no out of pocket to the customer just to make us look bad.

 

 

I agree. I don't know how they manage to squeeze this out of those extended warranty companies

Posted

 

 

I agree. I don't know how they manage to squeeze this out of those extended warranty companies

 

From personal experience, I have dealt with extended warranties through the dealer and independent. It works the same way. If the dealer sold the customer the warranty, they do cover it completely most of the time. If it was a warranty they purchased elsewhere, the customer would pay the difference in price.

Posted

Since I also own a collision repair shop we are used to dealing with good carriers and bad carriers. We are upfront with the customer about the potential that the carrier may not pay for certain items and/or procedures that we require to properly provide them with our warranty. We inform them of what the additional cost will be over and above what the carrier will pay and they get to decide what they want to do. We tell them we will be happy to call for approvals but understand that some are good about returning calls and have reasonable response times, some do not. We will do everything possible to get your claim approved but they have the final say. We don't argue with them, we present facts. We also charge $15 per hour more for warranty company work. If we don't get reasonable response times, we just inform the customer.

We didn't pick the warranty company and will do everything within reason not to alienate the customer. In most cases the customer pays the difference.

Posted

CARS is a pain in the neck. $60/cap on labor and they price their parts online. If you tell them local is higher they offer to send you the vehicle. They also don't pay diag on most plans.

Posted

Yes, I tell the customer I will charge an admin fee depending on how long the phone time is, usually $25.00, I document all phone times. When they say the dealer doesn't charge I tell the customer that's because they made 50% profit on you selling the warranty. I never have them send parts, even if I have to lower the price a little. The goal is to keep the customer coming to us, of course if you don't accept x warranty's they will go elsewhere.

There are warranty plans that I have charged higher parts & labor than you would for a customer pay job, you might as well start out high priced when you call them and play their game.

I had this Audi here that needed an alternator and I called the x warranty company and the guy on the other end goes "holy cow", I say what's wrong, he says they may have to buy this car back, he said they have spent over $10000.00 on it in claims!! It was an A8. They agreed to replace the alternator, seems like it was over $1000.00.

Dave

Posted

Many of the extended warranties want to send the parts or they allow the price that they say would pay for it from their source. A general example might be like a vw compressor with clutch that lists from dealer at $895.00 but they will allow $299.00 if we source it. I inform all parties that if they sent the part and it is a bad part someone will be paying me for r&r.

Posted

Wow this subject has a lot of interesting answers. Be careful of GWC they have a $75 cap per hr and want to send crappy parts. INDS - INTERSTATE used to be good but now they send used parts and want to pay cost on dealer parts or send them. Its ok i will take the labor . I love when the parts fail and they pay us 2-3 times over the course of the policy.

  • 2 weeks later...
Posted

I have found them to be headaches for the most part. They have an established labor rate that they "will pay" and most also want to only pay you what "they show parts COST THEM" if they were to buy them. Essentially acting like a customer wanting to bring their own parts AND give them a reduced labor because they're letting you do the work! And then....spend 30 minutes on the phone interrogation. IF I take one in, and it's usually only in rare instances, But I have always explained to the customer that I won't compromise the quality of work I do for them just because the warranty company wants it done as cheaply as possible, so I will perform the repair as I would otherwise and unfortunately THEY will have to pay not only the deductable but the difference that the warranty co wont pay. Usually they understand and end up upset with the warranty co and not me.

Posted

Oh, I loved this one. We did one for an A/c compressor fail in the past. After the back and forth on the phone, I was told that "the policy covers freon, but not the evac and recharge service"!! Seriously! Try and explain that one to the customer!

  • Like 1
Posted

Oh, I loved this one. We did one for an A/c compressor fail in the past. After the back and forth on the phone, I was told that "the policy covers freon, but not the evac and recharge service"!! Seriously! Try and explain that one to the customer!

That is hilarious! We did a $2,000 estimate on an extended warranty vehicle yesterday and we are now waiting for an adjuster. An adjuster always means they are looking for a way to disallow or beat down the estimate.

  • Like 1
Posted

Wow real warrantee IE: service contracts companies pay us just fine and pay msrp. Learn how to find the customers with real policies. We are located near a few Carmax stores maxcare pays ok .The new car dealers ie VW AUDI BMW MB sell great exclusionary policies.

125 per hr and msrp. whats the problem with that.

Please send me all your extended warranty work i will take it.

 

Our customers with stated policies don't have a big problem paying the difference in cost between the crappy payments and the real cost.

 

 

 

  • Like 1

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.
      In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.
      Don’t miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 
      AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      Days of the Year
      National Calendar 
      Show Notes with Timestamps
      Introduction to the Episode (00:00:01)  Brian and Caroline introduce the podcast and thank RepairPal for their support. Preparing for May Marketing (00:01:16)  Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation. General Marketing Themes (00:02:00)  Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles. Motorcycle Safety Awareness Month (00:03:17)  Highlighting the importance of motorcycle safety and tips for drivers and riders. Military Appreciation Month (00:03:39)  Encouraging auto repair shops to give back to military personnel throughout May. Teacher Appreciation Week (00:04:34)  Ideas for showing gratitude to teachers, including small gestures and discounts. National Pet Week (00:05:50)  Encouragement to engage customers by sharing pet photos on social media. Celebrating Various Appreciation Weeks (00:07:05)  Discussion on multiple appreciation weeks in May and the importance of selecting key themes. Learn to Ride a Bike Day (00:08:04)  Suggestions for community engagement by helping kids learn to ride bikes. National Skilled Trades Day (00:09:00)  Promoting skilled trades and hosting events to educate youth about automotive careers. Star Wars Day (May the 4th) (00:10:26)  Fun marketing ideas related to Star Wars Day for engaging customers. National Odometer Day (May 12th) (00:11:42)  Ideas for a fun contest involving vehicle odometer readings to engage customers. RepairPal Certification (00:13:14)  Discussion on becoming RepairPal certified and the benefits for auto repair shops. App Fueled Introduction (00:14:18)  Overview of a customer loyalty app designed for auto service shops. National Lost Sock Memorial Day (00:14:54)  Encouragement for creative engagement ideas related to this fun holiday. Military Appreciation Month (00:15:06)  Suggestions for acknowledging military families and providing discounts. National Dance Like a Chicken Day (00:15:59)  Call to action for engaging with customers through fun activities. Check Your Wipers Day (00:16:27)  Importance of checking wipers before summer travel and educating clients. National Pizza Party Day (00:18:05)  Highlighting the fun of pizza party day and community engagement. Armed Forces Day (00:18:28)  Ideas for honoring military personnel and their contributions. Memorial Day Awareness (00:18:46)  Discussion on the solemn nature of Memorial Day and appropriate observances. National Road Trip Day (00:19:34)  Emphasis on preparing vehicles for summer road trips and inspections. National Rescue Dog Day (00:20:13)  Celebrating rescue pets and their connection to the auto repair community. World Marketing Day (00:20:48)  Encouragement to appreciate and promote effective marketing efforts. Paws and Pistons Campaign (00:22:41)  Combining pet care with auto services for community engagement. Prepping for Road Trip Day (00:24:51)  Continued focus on educating customers about road trip preparations. Engagement Ideas (00:25:34)  Encouragement to share personal stories and engage customers creatively.
      Auto Repair Marketing Mastermind (00:26:01)  Invitation to join the Facebook group for sharing marketing ideas and support.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 207 - Kathleen Callahan Discusses Right To Repair and Industry Advocacy
    • By carmcapriotto
      Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.
      We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.
      Tune in now to learn how to support your community while staying humble and making a real impact!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 
      Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
      Lagniappe (Books, Links, Other Podcasts, etc)
      Start with Why - By Simon Sinek
      Our Daily Bread Food Bank
      Commission Mankind
      Show Notes with Timestamps
      Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement. Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic. Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode. Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces. Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful. Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion. Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement. Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude. Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement. Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities. Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values. Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media. Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities.  Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode. Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing. Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops. Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement. Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return. Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations. Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities. Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served. Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically. Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts. Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill. Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions. Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support. Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities. Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building. Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback. Closing Remarks and Sponsorship Acknowledgment (00:31:36)  Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio


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