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By Elon Block
In case you hadn't heard, here's something you need to be aware of...
AAA is making some changes, in the way they are doing business.
Within the last few years, AAA has decided to build their own company-owned facilities.
Here is a link, with an example of search results, drivers will see when they type in a zip code:
Pay special attention to the search results marked (AAA Owned Facility).
The facilities are impressive and are gaining traction:
As you can see, their slogan is, "Auto Repair From A Name You Trust".
This is genius marketing, on their part...
Because customers equate the AAA logo, as a shop they can trust.
The other major change they've made is...
The new requirements for the AAA certification renewal.
Many shop owners did not read the fine print or notice the changes to the agreement.
In other words, the fine print requires certified shops to give AAA access to the shop's customer database.
The biggest concern is if you give them access to your customer database and then, they open a AAA Owned Facility, in your backyard...
They now have a built-in customer base they can market to.
What that means to you is...
This a major conflict of interest because now, they have all of your customers' information, which they can use to actively market and essentially steal your customers.
So, this is something to be considered, in deciding to continue to be affiliated, as a AAA certified shop.
By Joe Marconi
AAA has a long history, and has been a partner to the auto repair and service industry, especially with Approved Auto Repair (AAR) certification for the independent auto repair shops. But, in recent years the AAA has caused a lot of friction among shop owners, resulting in many shop dropping their affiliation with the AAA. For a number of reasons, I too have decided not to renew my AAR contract with the AAA.
Let me be clear, AAA is regional, so the northeast may have a slightly different program from the southwest. But, we need to remember, that the AAA in the eyes of the consumer is one brand and they do cross channels with their concepts and objectives.
AAA has competing shops in some areas in the country, and in some regions wants a backdoor access to the shop's customer information through the shop's business management system. This is a step in the wrong direction.
Whether you are an AAR shop or not, you need to be informed on this important issue.
Below are a links to a few recent articles in Ratchet and Wrench, one written by Mitch Schneider.
I strongly urge you to read them.
By Joe Marconi
The controversy is heating up as we move closer and closer to self-driving cars. Below is a link to an article in Body Shop Business Magazine.
By Joe Marconi
The AAA is growing a chain of repair shops in the mid-Atlantic states. AAA started in 2011, and now have 11 repair shops which they use to sell insurance, increase membership and perform automotive repairs. AAA plans on opening up more facilities in the next few years. AAA has different clubs across the country and each have different strategies.
As an AAA Approved repair shop in New York, you can only imagine that there are questions I would like to have answered.
Below is a link to an article in Tire Business Magazine.
What are your thoughts on this?