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Joe Marconi

Why are Some Shop Owners Turning Away from AAA?

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AAA has a long history, and has been a partner to the auto repair and service industry, especially with Approved Auto Repair (AAR) certification for the independent auto repair shops. But, in recent years the AAA has caused a lot of friction among shop owners, resulting in many shop dropping their affiliation with the AAA. For a number of reasons, I too have decided not to renew my AAR contract with the AAA.

 

Let me be clear, AAA is regional, so the northeast may have a slightly different program from the southwest. But, we need to remember, that the AAA in the eyes of the consumer is one brand and they do cross channels with their concepts and objectives.

 

AAA has competing shops in some areas in the country, and in some regions wants a backdoor access to the shop's customer information through the shop's business management system. This is a step in the wrong direction.

 

Whether you are an AAR shop or not, you need to be informed on this important issue.

 

Below are a links to a few recent articles in Ratchet and Wrench, one written by Mitch Schneider.

 

I strongly urge you to read them.

 

http://www.ratchetandwrench.com/RatchetWrench/December-2015/Vision-and-Visionaries/

 

http://www.ratchetandwrench.com/RatchetWrench/April-2016/Regional-AAA-Network-Changes-Put-Pressure-on-Shops/

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