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You need to check out WOMEN “AUTO” KNOW

Joe Marconi

By Joe Marconi
in Auto Parts Banner Programs

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Joe Marconi Grand Master

Joe Marconi

Posted
Posted

Many of you might have heard of fellow shop owner, Audra Fordin. Her shop is located in Queens, New York and is doing something outstanding for our industry. She has been recognized in the news media and in many trade publications.

 

She started a web site called WOMEN “AUTO” KNOW. Not only is it brilliant marketing, she has created a program that is actually helping to improve the image of our industry.

 

I urge you to check out her web site and “Take the Pledge” and join her organization. At the very least, you owe it to yourself and to our industry to find out what she is all about. Trust me, you will be impressed.

 

Here’s the link to her site and her shop:

http://www.womenautoknow.com/

  • 5 years later...
Alex

Alex

Posted
Posted

Found a great reason to re-energize this topic...

@WomenAutoKnow just syndicated your Interstate video series under my blog 😀 

On a side note, I know Ralph for years 😉 but was informed about this from your WAK newsletter, so Kudos to you and the rest of the crew on this!

 

 

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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