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Chuy Reyna

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About Chuy Reyna

  • Rank
    Occasional Poster

Business Information

  • Business Name
    A-Plus Automotive
  • Type of Business
    Auto Repair
  • Your Current Position
    Shop Owner
  • Automotive Franchise
  • Website
  • Banner Program
  • Participate in Training
  • Certifications

Recent Profile Visitors

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  1. One of my goals this year is to "Brand" the shop and really push my marketing! One of the local attorneys in town is using a billboard and he said it's the best move he's made for marketing. My shop is In a small town of about 25k population. There is about 5 large "poster" boards around town, Once you pull into town about 1 mile before our shop there's a billboard, Our shop is on one of the main streets in town behind a gas station(hidden) The land lord will not let me put up a big sign on the road. So the alternative, is billboards?? My question is, has anyone ever used one?? If so, do they work? It's pretty expensive, 800 a month.
  2. I just recently stumbled across this article http://www.ratchetandwrench.com/RatchetWrench/May-2014/Mobile-Marketing-through-Text-Messages/index.php?utm_source=KnowledgeMarketing&utm_medium=RW%20Newsletter%20Emails&utm_term=RCHT%20-%20Monthly%20"In%20This%20Issue"%20Newsletter&utm_content=RW-Monthly-Newsletter-20140501&utm_campaign=This%20month%20in%20Ratchet%20Wrench&eid=221267980&bid=860925& Has any one used a company like this? Do you feel its bombarding customers? I currently use BoltOn Tech, but you cant use their texting feature for mass messages. Looking for new ways to communicate with customers, it seems like "Email" is a dying form of marketing. People get 20-25 Emails a day, and just hit the delete button, including myself.
  3. I wish I would had a better coach with ATI, my experience wasn't the greatest. Brian H is who I would've preferred.
  4. That's funny!!! I'll have to sing it to my techs on Mondays meeting... Lol.
  5. I'd be glad to be a part of this group. I love speaking to shop owners! We are the only ones that understand each other.
  6. In my opinion you're never to busy to clean up your work area. The more organized/clean you are the faster you can crank out work.. I was once a tech and I made it a point to clean up after myself. I also have that problem at the shop. I implemented a policy and designated work areas and trash cans for my techs. The policy states- If you're area isn't clean, you will not receive your bonus on Monday. If it doesn't hurt their pocket, they won't change. I also told them that I provide them with a clean restroom, they should provide me with a clean work area!!
  7. Like it isn't hard enough to be a shop owner! A start up company "Otobots" has allocated funds to start "yourmechanic.com." As a shop owner I disapprove of a company like this, we run honest businesses, and this company is trying to cut our throats! How can we unite and take a stand?? The link to the artical I came across. http://www.dailydot.com/technology/otobots-uber-car-repair-on-demand/ Here is a link to the site https://www.yourmechanic.com
  8. What would you do? Would you keep your shop? Invest in it? Open a new location? Or just sell yours? http://nypost.com/2014/09/05/auto-shop-owner-finds-winning-2-9m-lottery-ticket-in-his-truck/
  9. Richard, That's a great idea, but I tired that. Trust me I've talked to many shop owners about this, I didn't want all this training, uniforms, etc, relationships she built with customers to go down the drain. I truly now believe the "selling high" has to be in you! If you don't get up and jump, and have a smile across your face when you make a great sale, then your not fit for the position.
  10. This will not affect how I pick my new advisor. I have a list of potential advisors, I always have a active ad for techs and advisors.. I just feel like I need to step in, bring the shop moral back up. I miss my customers, and the rush of when I sell a big ticket! I'll start interviewing soon, I'll get tired of not getting lunches real fast!! I love the active members!! This is a really good auto shop owners forum!

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