Iv noticed over the years there are times when business/car count drops off by a huge amount all at once. Last year it was brutal in January and got worse in February. It got busier the 2nd week of March and was pretty steady the rest of the year with my best month ever in November then even topped that in December. But this year its back to the same. January came leads completely dropped out, February came and it got worse, just like last year. Now I know its just a waiting game and business will pick back up. Its not just me every shop in the area is completely empty. --- What triggers these pattern down turns? Has anyone ever figured that out? Thought?
By Joe Marconi
I can't tell you how frustrating it is to give a price on a radiator to a customer at the service counter, while he's on his phone searching for the part!
Here's what I do when I get a customer that tell me he can get the part cheaper....I agree with him!
I let him know that he can get the part cheaper, just like he can buy a steak and potatoes cheaper at the super market too. But he'll pay more for the steak and potatoes at a restaurant.
And then in a calm manner, I review all the benefits of me suppling the part, the warranty and the fact that if the part is wrong or defective or fails in the future, he will have no recourse and will have to pay to have done all again.
For most, it works. For many it's all about price.
Now Most IMPORTANT IS THIS: The reason why you don't mind spending more for a steak at a restaurant is because of the experience. So, make sure the customer experience clearly demonstrates the value of why people need to do business with you. When Value goes up, price becomes less of an issue.
Hope this helps. Let's hear from you on this frustrating topic!
By Joe Marconi
If you have a repair shop business in New York State that you are looking to sell, please let me know. I will keep this strictly confidential. Criteria required, shops with 6 plus bays. Other details to be explained. Please email me: [email protected]
I am opening up a new shop from scratch. Its a larger shop (8 bays, 5 lifts, tire machine/balancer, alignment machine, etc.) I know this is a very poor question but how many techs should I have opening day? What I mean by this is I don't want to hire 2 guys and have to lay them off the 2nd week because we don't have business yet or have to turn away 50% of my work because we are busy and only have 2 guys. Any good solutions you guys could think of the help combat this issue? Thank You
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Hello to everyone from Houston TX.
I need some advice on buying a running auto repair shop..But I am not a car mechanic..
I have a full time computer programmer job from last 15 years.I make decent living. But from a while now I am planing to own my business.
I am ready to quit my job and work full time on the business.
Typically I see if I buy a running shop, I will get 4 weeks of training from existing owner and my plan is to hire the owner as manager from another 3 months to make sure, I get enough time to settle in.
My only concern, without knowledge of cars know/how. can I run business successfully? How would I know what my mechanics are working on, how much time does it take to work on a job ? How do I hire new mechanics etc?
Any advice is highly appreciated!
So I am moving away from the automotive industry and will be staring a mobile heavy diesel repair and service business.
Does anyone have any good contacts or know of any forums that would be of benefit to me to get some mentoring and some advice from the pros?
Thanks in advance!
So we are looking at moving our shop to a really nice shop here in town that has some amenities that we are very excited about but I got to talking with the landlord about the past few shops that had been in there and he told me that he didn't think this location could sustain a $70-80 labor rate. He thought that was probably why the last shop didn't stay busy enough to keep the doors open.
I have always thought that while location can be a great plus that it really truly depends on how you package things and how well you do with marketing and advertising. Ive always seen that good customers will travel a little bit just to come to a shop they like.
What do you all think? How much value should I put in what the landlord was saying? How much does location truly have to do with a shops success? How far will customers travel to come to a good quality shop they love?