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So we are looking at moving our shop to a really nice shop here in town that has some amenities that we are very excited about but I got to talking with the landlord about the past few shops that had been in there and he told me that he didn't think this location could sustain a $70-80 labor rate. He thought that was probably why the last shop didn't stay busy enough to keep the doors open. I have always thought that while location can be a great plus that it really truly depends on how you package things and how well you do with marketing and advertising. Ive always seen that good customers will travel a little bit just to come to a shop they like. What do you all think? How much value should I put in what the landlord was saying? How much does location truly have to do with a shops success? How far will customers travel to come to a good quality shop they love?
What are some pros and cons of having the service advisor for the shop also take the role of receptionsit/secretary, I am looking to hire a service advisor that could also take the place of our receptionist answering phones, checking customers out, keeping our side of the books and then of course writing services. Pros and cons of having this one position???
I am looking for your suggestions for quality trade journals/magazines, trade associations, or trade shows that can be helpful in marketing, advertising, industry data, market research and customer profiles and that sort of thing. Not so interested in the actual automotive technology side but more of an emphasis on the actual operation of an automotive repair business. Thanks