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Found 11 results

  1. Hey Everyone, Curious what everyone is doing for marketing and advertising. What have you found to be the best return for your money and where are you located?? Looking for some ideas for my auto body shop . I have tried radio, yelp and yellow pages (never again).
  2. After looking and reading some posts Here are some quick answers to some of them. Charging for Diagnostic time... Absolutely and is easy done. Fleet Customers.. Absolutely if you have the man power and shop to handle them. Be careful , you can loose them if your not equipped to support the amount of work. Do your homework. Damage and misfortune to a customers vehicle while in your care... If it's your fault just fix it. If not assess and address it quickly, the sooner the better. Know your Business not just part of it... Know it inside and out. Knowing your fixed cost is a must. Spend Wisely ..It takes money to make money keep it balanced , don't invest without returns. Advertise Wisely....Quick example : If you are around a large place of business where people work , Hospital, Shopping Mall, Manufacturing Plant Etc there are just a few suggestions of gaining customers for next to nothing cost, to attain those customers. A promotion on a business size card and NO, you don't have to discount a thing. Dealing with employees ..On cell phones , drugs etc whatever you don't address you condone! Hope this helps Need help with anything, I am a phone call or email away ! Dan Stevens Stevens Automotive Services
  3. I as always, hope everyone is doing good and operating where they need to be. As we all well know this business can be tough at times. If your not at your shops full potential do you know why? What are you doing to overcome the issue ? I would really like to get your thoughts. We all know the tech shortage, the dealer, etc. I like yourself, have no special powers or any kind just different out looks. I came from the same place your are now an AUTO REPAIR BUSINESS OWNER. Lets here some thoughts!!
  4. So I am moving away from the automotive industry and will be staring a mobile heavy diesel repair and service business. Does anyone have any good contacts or know of any forums that would be of benefit to me to get some mentoring and some advice from the pros? Thanks in advance!
  5. So we are looking at moving our shop to a really nice shop here in town that has some amenities that we are very excited about but I got to talking with the landlord about the past few shops that had been in there and he told me that he didn't think this location could sustain a $70-80 labor rate. He thought that was probably why the last shop didn't stay busy enough to keep the doors open. I have always thought that while location can be a great plus that it really truly depends on how you package things and how well you do with marketing and advertising. Ive always seen that good customers will travel a little bit just to come to a shop they like. What do you all think? How much value should I put in what the landlord was saying? How much does location truly have to do with a shops success? How far will customers travel to come to a good quality shop they love?
  6. As an old school tech I always went for the WHY it failed. If you replaced it and didn't see the reason that it failed, you didn't fix anything ! Be it your tech or you the business owner it is still the same. If you don't see the WHY it will never get fixed. I see everybody talk about what he or she is doing and not focusing on what they should be doing. Some say it's free... Have you ever went to a Casino and heard the word free? NO they say "we will comp you". What they are really saying is , I am going to give you this to get a whole lot of what's in your pocket! They didn't build those huge buildings on winners. When you walk in and the carpet on the floor would make you nauseous if you stared at it, that is for a reason. So you look at eye level at all the pretty lights and machines. Marketing is a Science ! Being a Business Owner is a Science ! Dealing with Customers is a Science! DISCOUNTING A 19.95 oil ad is a discount. Free is a down right give a way. I never run an ad like that, WHY ? Because I can market customers in by other ways and yes it evolves oil but at the same time not making your shop a discount shop. I am telling you that in the upcoming year the manufactures are getting very aggressive in retaining there customers for there service departments. There is no reason you can get aggressive with your service business as well. You can have that one ,two year old vehicle in your shop as well by doing the right thing. You have a tighter area of marketing than they do. If you focus on your area and do the right kind of marketing and managing your business, you will also thrive. You can do the same effective marketing with your budget to gain new and keep the customers you have coming back to your business time and time again. Yes you can have the videos, the campaigns etc just like a huge service department but you scale it to what you can handle. Here is a good quote I heard that makes good sense Everyone on Earth is walking around life wearing an invisible sign that says, "Make me feel important." And your job is to understand the size of the font of this invisible sign and how brightly it's lit. So it's our job to read that sign and to deliver the experience that that person needs. GIVE THEM YOUR STORY and GIVE THEM THE WHY THEY SHOULD BE YOUR CUSTOMER !!
  7. Hi everyone! I am a quite a young guy (20 years young to be exact) and I am currently working as a mechanic. I really want to start my own repair business in the next couple years so I would love to hear how you guys got into it and what education is needed to become an independent shop owner. Did you go to business school in college? Or did you work as mechanic before and decided at one point to become self employed? Did you just open your own business and just learned everything along the way? I would really like to hear your stories!
  8. Hey guys so I am working towards sitting down with an attorney and writing up a partnership agreement with my business partner, but I first need to sit down and talk everything out with him. Attached you will find a worksheet that directs us through a few of the considerations before we see the attorney. I would really appreciate it if you could take a quick look at the worksheet and see if its missing anything in regards to an automotive shop partnership. In return for your help feel free to download and keep a copy of this worksheet, and the new one if we find anything to change. Thanks! Partnership Worksheet.doc
  9. Do you use waivers? Examples- *Vehicle that had a coolant leak, over heated prior to you working on it??? *Oil leaks, if you repair it and the engine knocks afterwards? *Check engine lights, you repair any P0300 codes and the car comes back with a Cat code? *Declines a brakes job, and car is unsafe to drive Do you think any of the waivers/ disclaimers will protect you as a owner??
  10. How do you hire techs? Regular Employees (W2) or Contractors (1099)?
  11. Seems like lately we have been working out a lot of estimates without getting the job. Sometimes i feel like were wasting a lot of time to sit down and work these out. Are we getting to detailed when doing this? I have learned to try and secure a appointment before giving a estimate, but that does not seem to work either. I'm not looking to land all the Customer's that call, but some would be nice!! More and more we are seeing people want to supply their own parts. In the past we never did this. Is it time to start thinking about changing how a CSP (customer supplied part) job is handled? Looking for any thoughts Thanks Jim Quinn


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