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Very interesting, almost seems to good to be true...
Would like any feedback positive or negative.
Is the customer information safe?
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The Virginia Automotive Association lobbies the Virginia legislature continuously in defense of our industry. They are the ONLY organization that does so. They are able to do this only through the participation and membership of shops like yours statewide. The group's current initiative is to obtain a long overdue increase in the state inspection fee. Your help is needed on this and other issues that come up before the politicians in Richmond. VAA has been supporting Virginia independent shops behind the scenes for 50 years. Today they need your support in return. You can sit around and grumble about only getting $15 to do a 30 minute inspection or you can work to change it. I urge you to visit the Association website and learn more, then go to the membership page and sign up! The membership benefits alone more than cover the membership fee and think about how an inspection fee increase could impact your bottom line. If you would like to actively participate in this effort, call or e-mail the association's Executive Director, Steve Akridge and volunteer or just join! Thanks, Mark Anderton
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See how auto repair shop owners answer this question; “What are the most critical marketing strategies for auto repair shops, whether you’re starting out or have been in business for years?” Click here to read their answers: http://blog.repairpal-shops.com/marketing/5-critical-marketing-strategies-for-shops/
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Matthew Lee “The Car Count Fixer” here I wanted to share these comments with you about what shop owners are saying. It’s a short video, but stick around for a real simple strategy that is virtually guaranteed to make customers happy! You can see it here. And don’t forget, I’m hosting a training webinar.
Got an hour to discover how to eliminate the stress and frustration of trying to keep your shop busy?? You'll discover... The Only Way to Effectively Market Your Repair Shop The 22 Word "Magic Phrase" that virtually guarantees car count before the end of the week! The Ugly Truth About Your Customers and Why They Don't Respond to Your Marketing, No Matter How Much You Spend or How Often You Market to Them. Give me an hour of your time – I promise – and you’ll be surprised!
Click here and I'll see you on the webinar! (But hurry, because it’s filling fast and I limit registration! Oops! Almost forgot - if you didn't see this - you can get the "Early Bird" list for my new book! Read about it here! Talk soon! Matthew Lee
“The Car Count Fixer”
Author – Auto Service Marketing Specialist Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed!
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This is not new topic for me, but I need to revisit it again. And I will keep revisiting this topic for the sake of our industry. For independent repair shops to "thrive" today, you must take a proactive approach with regard to business. If you only want to "survive" you can stop reading now. Waiting for the phone to ring, or for cars to breakdown, or for a customer to drive into your shop asking for a repair or service is business suicide. The days of broken cars lining up in front of your bays are over. Sure, cars still breakdown, but you cannot thrive with a wait-and-see strategy. Make sure you perform multipoint inspections on all cars in for any type of service. Yes, any type of service or repair. Look up vehicle history on all vehicles. Let the customer know of needed services, missed services and services due. And lastly, book the next appointment. Yes, I know....Joe's been preaching this over and over and it does not work in your shop. Fine, then let me focus on those shops that do book the next appointment. Because those are the shops that are adopting a proactive approach...and I will see those shops in the future.
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By Ron Ipach
December spells the end of 2018, and hopefully you're wrapping up what was a fantastic year for your auto repair shop and business.
Now… it’s time to start thinking about how to make 2019 an EVEN BETTER year. (Heck, let’s go ahead and plan on making it your best year ever! Right?)
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Curious what everyone is doing for marketing and advertising. What have you found to be the best return for your money and where are you located?? Looking for some ideas for my auto body shop .
I have tried radio, yelp and yellow pages (never again).
By Stevens Automotive Service
After looking and reading some posts Here are some quick answers to some of them.
Charging for Diagnostic time... Absolutely and is easy done.
Fleet Customers.. Absolutely if you have the man power and shop to handle them. Be careful , you can loose them if your not equipped to support the amount of work. Do your homework.
Damage and misfortune to a customers vehicle while in your care... If it's your fault just fix it. If not assess and address it quickly, the sooner the better.
Know your Business not just part of it... Know it inside and out. Knowing your fixed cost is a must.
Spend Wisely ..It takes money to make money keep it balanced , don't invest without returns.
Advertise Wisely....Quick example : If you are around a large place of business where people work , Hospital, Shopping Mall, Manufacturing Plant Etc there are just a few suggestions of gaining customers for next to nothing cost, to attain those customers. A promotion on a business size card and NO, you don't have to discount a thing.
Dealing with employees ..On cell phones , drugs etc whatever you don't address you condone!
Hope this helps Need help with anything, I am a phone call or email away !
Stevens Automotive Services