Quantcast
Jump to content

Recommended Posts

Posted

ROANOKE, Va. & DALLAS, Tex.--(BUSINESS WIRE)--Dec. 12, 2017-- Advance Auto Parts, Inc. (NYSE: AAP) and Interstate Batteries announce a strategic partnership to better serve the changing needs of the automotive aftermarket with premium quality products, expanded availability and enhanced customer service. Interstate Batteries, the leading replacement battery brand with the largest independent battery distribution system in North America, will become the exclusive automotive and specialty battery brand to Advance Auto Parts stores and customers in the spring of 2018.

 

https://www.autopartsforum.com/topic/175-interstate-batteries-north-america’s-no-1-automotive-battery-brand-launches-exclusive-partnership-with-advance-auto-parts/

Posted

Damn.  I've had great luck with Advance batteries in the past. However, I've been using O'reilly batteries in customer cars for about the past year without issue so far. Really only because I refuse to buy from the Advance in this town.

Posted

Refusing to deal with Advance is a path that I think is justified howether it is getting more and more difficult. All of the NAPA stores in my area changed to CarQuest which in effect is Advance. This news concerning Interstate is very unfortunate. Depending how this shakes out I will probably be looking for another source for batteries

Posted (edited)
  On 12/17/2017 at 9:22 PM, JimO said:

Refusing to deal with Advance is a path that I think is justified howether it is getting more and more difficult. All of the NAPA stores in my area changed to CarQuest which in effect is Advance. This news concerning Interstate is very unfortunate. Depending how this shakes out I will probably be looking for another source for batteries. 

Expand  

In this town we have:
 

Oreilly

Autozone

Napa

Auto Plus

Parts Plus (which just got converted to a CarQuest I see, I don't really buy there either).

 

And Advance.  I have no major issue with Advance in general - I just can't stand the commercial manager here. There's WAY too many options to deal with his condescending bs attitude. Even so, I do 15-20% of my business with Oreilly and the other 80% of my business with Worldpac. I just wish they'd get better about deliveries. IMC won't deliver here either, as much as I'm trying to convince them they should.

Edited by OTPAuto
Posted (edited)

For you guys installing Napa and O Reilly, do you Mark them up over what a walk In customer would pay for them in the store? What kind of margin are you able to get? We charge $30 to install most of the time. We include a thorough cleaning of terminals, BG treatment, and do not beat them on with a hammer. Do you guys install for free or charge?

Edited by Hands On
Posted

We having been selling Interstate batteries for quite a few years now. Occasionaly we have had one go bad but they seem to have good quality. My concern is how this will affect pricing on them. We have been using the suggested retail price on the Interstate price sheet.

  • Like 1
Posted

My problem with Advance is as follows:

CarQuest was a great supplier with good parts, good pricing, knowledgeable staff and a clear indication that we, the professional repair industry, came before the errant walk in customer off the street. Advance partially took that away since their acquisition of CQ. I still deal with CQ but it is not the same and I feel that I am in bed with the enemy. Advance wants and needs all of us but still caters to the general public. Their pricing appears good when looking at profit margin until you take the time to compare and find out that they inflate both the cost and list prices above and beyond dealer pricing in many cases. My area is flooded with Advance radio spots touting free code checking, free electrical system testing, free battery installs and free wiper blade installation. Advance is no longer my supplier but instead they have knowingingly taken on the role of becoming my competition. When my competition offers free services and sells parts to walk in customers at or near my cost it becomes a major concern. Do yourself a favor and spend time reviewing and comparing cost and list pricing. To all of you guys that are Interstate dealers (include me in that list) - the radio spots offering free install of Interstate batteries at or near our cost is right around the corner. 

Posted

I have switched to Factory Motor Parts. They sell the same exide product that interstate is switching to. They give me 5 years free replacement and she menu priced me at $90.00 across the board. I love that I can offer my customers the 5 year free replacement. 

  • 3 weeks later...
Posted

I switched away from Interstate a few years ago when they affiliated with Costco.  It really was no longer a "Premium Product" and I noticed our warranty rate increasing.  Interstate also switched us to a different servicing warehouse and their "service" was horrible.  Just based on what I was seeing, I thought Interstate might have cheapened their product and so I moved on.  Now stocking NAPA (Autocare Center) and Delco (also a PSC) batteries.  Warranted one of each company's battery in the last three years; probably eight Interstates in old customer's cars.  Getting 25% mark-up and .3 - .5 labor depending on how much stuff is in the way.  Plus a .5 Electrical System Test.  Sold a lot of these the last two or three weeks.  Three cars in the shop on slow chargers over the weekend!

Posted
  On 12/18/2017 at 1:53 PM, JimO said:

My problem with Advance is as follows:

CarQuest was a great supplier with good parts, good pricing, knowledgeable staff and a clear indication that we, the professional repair industry, came before the errant walk in customer off the street. Advance partially took that away since their acquisition of CQ. I still deal with CQ but it is not the same and I feel that I am in bed with the enemy. Advance wants and needs all of us but still caters to the general public. Their pricing appears good when looking at profit margin until you take the time to compare and find out that they inflate both the cost and list prices above and beyond dealer pricing in many cases. My area is flooded with Advance radio spots touting free code checking, free electrical system testing, free battery installs and free wiper blade installation. Advance is no longer my supplier but instead they have knowingingly taken on the role of becoming my competition. When my competition offers free services and sells parts to walk in customers at or near my cost it becomes a major concern. Do yourself a favor and spend time reviewing and comparing cost and list pricing. To all of you guys that are Interstate dealers (include me in that list) - the radio spots offering free install of Interstate batteries at or near our cost is right around the corner. 

Expand  

Spot on

 

  On 1/7/2018 at 4:44 PM, stvstbsvc said:

I switched away from Interstate a few years ago when they affiliated with Costco.  It really was no longer a "Premium Product" and I noticed our warranty rate increasing.  Interstate also switched us to a different servicing warehouse and their "service" was horrible.  Just based on what I was seeing, I thought Interstate might have cheapened their product and so I moved on.  Now stocking NAPA (Autocare Center) and Delco (also a PSC) batteries.  Warranted one of each company's battery in the last three years; probably eight Interstates in old customer's cars.  Getting 25% mark-up and .3 - .5 labor depending on how much stuff is in the way.  Plus a .5 Electrical System Test.  Sold a lot of these the last two or three weeks.  Three cars in the shop on slow chargers over the weekend!

Expand  

I felt Interstate quality tanked in the last 4 years of so as well. The warranty decreased on them, pro rate periods are shorter than they used to be. Failures went though the roof the last year I was selling them.

Posted (edited)

I have switched from interstate to Napa batteries upon reading the topic of this post. No corporation has devalued automotive technicians more than Advance. Now that the true Christians that run Interstate battery have made a deal with auto repairs Satan, they can rot in hell.

 

Edited by jeffa1958
forgot the word More
  • Like 1
Posted

Interstate has removed their batteries and delivered a final screwing. We are being charged for 11 batteries when our sales in that period were 5. According to them this is possible because some of them had not been restocked. I have no way to prove it. My fault. Watch your counts. 

Posted (edited)
  On 1/18/2018 at 5:36 PM, jeffa1958 said:

Interstate has removed their batteries and delivered a final screwing. We are being charged for 11 batteries when our sales in that period were 5. According to them this is possible because some of them had not been restocked. I have no way to prove it. My fault. Watch your counts. 

Expand  

This is something I believe is happening to me also, one of the two reasons I got them out. I asked for account statements so I can make sure they credited all of my checks. I asked for these almost two months ago and nothing. I have not finished paying them yet so I may just let it go to collections and settle it for half.

Edited by Hands On
  • 5 months later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thanks to our Partner, NAPA Autotech Training


      In this episode, Matt Fanslow dives into listener-submitted questions, covering a wide range of automotive diagnostic and repair topics. From personal influences in the industry to technical advice on exhaust gas analyzers, catalytic converter testing, and ADAS calibrations, Matt shares his insights and expertise.
      1. Who Do You Try to Emulate?
      Matt reflects on the mentors and industry leaders who have shaped his approach to diagnostics and repair.
      TV Doctors vs. Real Mentors: While he jokes about emulating fictional doctors like Hawkeye Pierce, Gregory House, and Perry Cox, Matt credits real-world experts like John Thornton, Randy Burkholder, Jim Kemper, Matthew Ragsdale, Harvey Chan, and John Riegel for their influence. The Value of Deep Research: Matt highlights the importance of studying SAE documents, technical manuals, and foundational books like Internal Combustion Engine Fundamentals by John B. Heywood. Thought Leaders in the Industry: He also mentions Jim Wilson (ScanShare.io), Scott Manna, and others for their diagnostic methodologies and problem-solving approaches.
      Takeaway: Success in automotive diagnostics comes from continuous learning, leveraging industry resources, and adopting best practices from experienced professionals.
      2. Exhaust Gas Analyzers – What to Look For?
      A listener asks about choosing the right exhaust gas analyzer for their shop. Matt breaks down the key features:
      PC/Android Interface: Essential for graphing gas readings (lambda, air-fuel ratio) over time. Portability: Needed for on-road testing to monitor performance under real driving conditions. Fast Sample Times: Look for analyzers with low transfer delays (under 5 seconds) for accurate real-time data. Cost Consideration: Expect to invest  5,000– 5,000–7,000+ for a quality unit.
       Takeaway: A good exhaust gas analyzer should provide real-time data logging, lambda calculations, and portability for effective diagnostics.
      3. Testing Catalytic Converters – Temperature vs. PCM Diagnostics
      A student questions the validity of using infrared thermometers to test catalytic converters after hearing conflicting advice.
      PCM Algorithms Are Superior: Modern vehicles use complex oxygen storage calculations—far more accurate than manual temperature checks. Why Temperature Testing Falls Short: A "bad" cat might still pass a temp test. A "good" cat might fail due to external factors (exhaust leaks, sensor issues). Best Practice: Trust OBD-II diagnostics, fuel control verification, and factory procedures over manual methods.
      Takeaway: Always verify fuel control, exhaust integrity, and PCM data before condemning a catalytic converter.
      4. ADAS Calibrations – Troubleshooting Static Windshield Camera Issues
      A technician struggles with static calibrations for windshield-mounted cameras. Matt offers troubleshooting tips:
      Check the Windshield Glass: Aftermarket glass is a common culprit for calibration failures. Lighting Conditions: Too much LED glare? Try diffusers or dimming shop lights. Use shipping blankets to reduce reflections on the hood/dash. Target Placement: Ensure the target is positioned per OEM specs—avoid background interference. RTFM (Read the Factory Manual): Always follow OEM procedures for target setup.
      Takeaway: Calibration issues often stem from glass quality, lighting, or incorrect target alignment—double-check these factors first.
      Listener Q&A Submission: Have a question for Matt? Email: MattFanslowPodcast@gmail.com
      Contact Information
      Diagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and Spotify
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?
      In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros’ hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they’ll use.
      You’ll hear how last year’s event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you’ve already got, this episode gives you a behind-the-scenes look at what to expect, what you’ll walk away with, and why West Point is the perfect backdrop for this kind of transformative work.
      Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business.
      Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at
      RepairPal.com/shops.
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Lagniappe (Books, Links, Other Podcasts, etc)
      Plan With The Pros 
      Get In Touch With the Guest: 
      Savannah Garrett 
      Meet The Team Schmidt Auto Care
      Show Notes with Timestamps
      Introduction and Welcome (00:00:10)  Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event.   Event Overview (00:02:19)  Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements.   Savannah's Experience (00:05:13)  Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role.   Networking Importance (00:06:09)  The value of networking with peers in the industry and sharing marketing strategies is emphasized.   Marketing Plans Discussion (00:09:19)  Savannah discusses her existing marketing plans and areas where she sought improvement during the event.   Collaboration Insights (00:12:14)  The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted.   Event Hosting Benefits (00:12:57)  Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation.   Camaraderie and Learning (00:15:08)   Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned.   Building Relationships (00:15:32)  Discussion on the importance of relationships and collaboration among women in the automotive industry. Mentorship and Growth (00:17:04)  Reflections on mentoring young professionals and the influence of women leaders in the industry. Inclusivity in Events (00:19:38)  Announcement of opening the "Plan with the Pros" event to all genders after a female-only event last year. West Point Venue Experience (00:21:03)  Insights on choosing West Point as a venue and its significance for the upcoming event. Unique Experience at West Point (00:24:05)  Personal reflections on the beauty and history of West Point, enhancing the event experience. Camaraderie in Unique Locations (00:25:06)  Discussion on how destination events foster deeper connections and meaningful conversations. Setting the Tone for Success (00:26:20)  The importance of the venue in creating an environment conducive to productivity and success. Personal Connection to West Point (00:28:36)  Sharing personal stories and connections to West Point, emphasizing its historical significance. Unexpected Takeaways (00:29:23)  Exploration of surprises and key insights from the event, particularly for new marketers. Marketing to Your Audience (00:30:39)  Savannah shares her biggest takeaway on the importance of targeting specific audiences in marketing. Understanding Customer Avatars (00:31:43)  Kim emphasizes the need for attendees to leave with a clear understanding of their customer profiles. Networking Benefits (00:33:11)  Discussion on the value of networking and maintaining connections post-event through a Facebook group. Flexibility in Marketing Plans (00:36:19)  Caroline discusses the importance of having a fluid marketing plan that adapts to changing circumstances. Evaluating Marketing Success (00:36:46)  The speakers highlight the need to assess what marketing strategies are effective and worth continuing. Event Logistics and Support (00:39:24)  Caroline outlines what attendees can expect from the "Plan with the Pros" event, including support and networking. Final Thoughts on Learning (00:41:01)  Savannah encourages attendees to stay open to learning, regardless of their current marketing expertise.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics
      Click to go to the Podcast on Remarkable Results Radio
    • By nptrb

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Thanks to our Partner, NAPA Autotech Training
      Key Discussion Points:
      What is Reverse Benchmarking?
      Traditional benchmarking focuses on studying what competitors do well, but reverse benchmarking involves analyzing what they do poorly and capitalizing on those weaknesses. Two interpretations: Looking at other industries for innovative ideas (e.g., team-building activities from tech companies). Example: Some shops now adopt spontaneous team outings (baseball games, go-karting) inspired by Silicon Valley culture. Staying within the automotive industry to identify gaps in competitors' customer experience or service offerings.
      Applying Reverse Benchmarking in Auto Repair
      Customer Experience: Visit competitor shops (dealerships, independents) and note flaws—uncomfortable waiting room chairs, poor TV choices, limited snack/drink options. Actionable Fixes: Upgrade seating, offer neutral TV content (e.g., Joy of Painting), provide filtered water instead of plastic bottles. Market Gaps: If competitors specialize in European cars (like Seth Thorson’s shop), consider specializing in underserved markets (e.g., Asian brands like Hyundai, Kia, Nissan). Focus on services competitors avoid (advanced diagnostics, programming, driveline work).
      Technician-Level Reverse Benchmarking
      In a shop with a star "R&R tech," instead of competing directly, fill gaps (e.g., diagnostics, electrical troubleshooting) to become indispensable. "See a need, fill a need"—position yourself as the go-to for overlooked but critical tasks.
      Why It Works
      Creates a unique value proposition—whether for customers (better experience) or employers (specialized skills). Helps shops stand out in saturated markets by addressing unmet needs.
      Final Thoughts:
      Reverse benchmarking isn’t new, but it’s underutilized in automotive. Whether you’re a shop owner, manager, or tech, observing competitors’ weaknesses can reveal opportunities for growth.
      Contact Information
      Email Matt: mattfanslowpodcast@gmail.com Diagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and Spotify
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.
      From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.
      You’ll also learn how to use slower days to plan, boost team morale, and build content that connects.
      Hit play, get inspired, and keep that summer momentum rolling! ☀️
      Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
      RepairPal.com/shops.
      Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com 
      Lagniappe (Books, Links, Other Podcasts, etc)
      July Social Media Content Topics
      Days of the Year
      National Calendar
      Show Notes with Timestamps
      Preparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety. Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively. Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives. Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school. Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students. Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September. Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months. Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days. National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July. Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events. Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops. Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops. International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement. Local Wing Joints (00:14:36) Discusses supporting local wing restaurants instead of chains and engaging with the community. Air Conditioning Appreciation Day (00:15:29) Highlights a creative marketing opportunity related to air conditioning services in July. 4th of July Promotions (00:15:42) Ideas for engaging with the community during Independence Day celebrations and events. National Workaholics Day (00:16:00) Celebrating dedicated employees who go above and beyond in their work. Social Media Trends (00:16:11) Explores a social media video trend showcasing employee arrival times at the shop. Father-Daughter Walk Day (00:17:30) Encourages sharing personal stories to build trust with customers through family connections. Food-Related National Days (00:18:08) Lists various food-themed days in July for potential marketing content. Collector Car Appreciation Day (00:18:43) Promotes showcasing unique collector cars that shops work on. Cheer Up the Lonely Day (00:19:56) Encourages shops to engage with lonely customers and give back to the community. National Tattoo Day (00:20:14) Engaging social media campaign idea involving employees’ tattoos and their meanings. National Ugly Truck Day (00:20:46) Celebrating unique or old trucks associated with the shop and creating engaging content. National Hire a Veteran Day (00:21:48) Showcasing and appreciating veteran employees within the shop. All or Nothing Day (00:22:13) A brainstorming prompt for creative marketing ideas related to repair orders. Campaign Ideas Discussion (00:22:49) Overview of social media campaign strategies for engaging customers. Engaging Summer Campaigns (00:23:40) Ideas for interactive summer-themed campaigns to connect with customers. Importance of Year-Round Marketing (00:24:53) Emphasizes consistent marketing efforts to maintain business during slow periods.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics
      Click to go to the Podcast on Remarkable Results Radio


  • Similar Tagged Content

  • Our Sponsors



×
×
  • Create New...