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Interstate Batteries Launches Exclusive Partnership with Advance Auto Parts

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AutoShopOwner

AutoShopOwner

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ROANOKE, Va. & DALLAS, Tex.--(BUSINESS WIRE)--Dec. 12, 2017-- Advance Auto Parts, Inc. (NYSE: AAP) and Interstate Batteries announce a strategic partnership to better serve the changing needs of the automotive aftermarket with premium quality products, expanded availability and enhanced customer service. Interstate Batteries, the leading replacement battery brand with the largest independent battery distribution system in North America, will become the exclusive automotive and specialty battery brand to Advance Auto Parts stores and customers in the spring of 2018.

 

https://www.autopartsforum.com/topic/175-interstate-batteries-north-america’s-no-1-automotive-battery-brand-launches-exclusive-partnership-with-advance-auto-parts/

OTPAuto Explorer

OTPAuto

Posted
Posted

Damn.  I've had great luck with Advance batteries in the past. However, I've been using O'reilly batteries in customer cars for about the past year without issue so far. Really only because I refuse to buy from the Advance in this town.

JimO Collaborator

JimO

Posted
Posted

Refusing to deal with Advance is a path that I think is justified howether it is getting more and more difficult. All of the NAPA stores in my area changed to CarQuest which in effect is Advance. This news concerning Interstate is very unfortunate. Depending how this shakes out I will probably be looking for another source for batteries. 

OTPAuto Explorer

OTPAuto

Posted
Posted (edited)
3 minutes ago, JimO said:

Refusing to deal with Advance is a path that I think is justified howether it is getting more and more difficult. All of the NAPA stores in my area changed to CarQuest which in effect is Advance. This news concerning Interstate is very unfortunate. Depending how this shakes out I will probably be looking for another source for batteries. 

In this town we have:
 

Oreilly

Autozone

Napa

Auto Plus

Parts Plus (which just got converted to a CarQuest I see, I don't really buy there either).

 

And Advance.  I have no major issue with Advance in general - I just can't stand the commercial manager here. There's WAY too many options to deal with his condescending bs attitude. Even so, I do 15-20% of my business with Oreilly and the other 80% of my business with Worldpac. I just wish they'd get better about deliveries. IMC won't deliver here either, as much as I'm trying to convince them they should.

Edited by OTPAuto
Hands On Community Regular

Hands On

Posted
Posted (edited)

For you guys installing Napa and O Reilly, do you Mark them up over what a walk In customer would pay for them in the store? What kind of margin are you able to get? We charge $30 to install most of the time. We include a thorough cleaning of terminals, BG treatment, and do not beat them on with a hammer. Do you guys install for free or charge?

Edited by Hands On
Richard Apprentice

Richard

Posted
Posted

We having been selling Interstate batteries for quite a few years now. Occasionaly we have had one go bad but they seem to have good quality. My concern is how this will affect pricing on them. We have been using the suggested retail price on the Interstate price sheet.

  • Like 1
JimO Collaborator

JimO

Posted
Posted

My problem with Advance is as follows:

CarQuest was a great supplier with good parts, good pricing, knowledgeable staff and a clear indication that we, the professional repair industry, came before the errant walk in customer off the street. Advance partially took that away since their acquisition of CQ. I still deal with CQ but it is not the same and I feel that I am in bed with the enemy. Advance wants and needs all of us but still caters to the general public. Their pricing appears good when looking at profit margin until you take the time to compare and find out that they inflate both the cost and list prices above and beyond dealer pricing in many cases. My area is flooded with Advance radio spots touting free code checking, free electrical system testing, free battery installs and free wiper blade installation. Advance is no longer my supplier but instead they have knowingingly taken on the role of becoming my competition. When my competition offers free services and sells parts to walk in customers at or near my cost it becomes a major concern. Do yourself a favor and spend time reviewing and comparing cost and list pricing. To all of you guys that are Interstate dealers (include me in that list) - the radio spots offering free install of Interstate batteries at or near our cost is right around the corner. 

Hands On Community Regular

Hands On

Posted
Posted

I have switched to Factory Motor Parts. They sell the same exide product that interstate is switching to. They give me 5 years free replacement and she menu priced me at $90.00 across the board. I love that I can offer my customers the 5 year free replacement. 

  • 3 weeks later...
stvstbsvc Contributor

stvstbsvc

Posted
Posted

I switched away from Interstate a few years ago when they affiliated with Costco.  It really was no longer a "Premium Product" and I noticed our warranty rate increasing.  Interstate also switched us to a different servicing warehouse and their "service" was horrible.  Just based on what I was seeing, I thought Interstate might have cheapened their product and so I moved on.  Now stocking NAPA (Autocare Center) and Delco (also a PSC) batteries.  Warranted one of each company's battery in the last three years; probably eight Interstates in old customer's cars.  Getting 25% mark-up and .3 - .5 labor depending on how much stuff is in the way.  Plus a .5 Electrical System Test.  Sold a lot of these the last two or three weeks.  Three cars in the shop on slow chargers over the weekend!

Junior Collaborator

Junior

Posted
Posted
On 12/18/2017 at 8:53 AM, JimO said:

My problem with Advance is as follows:

CarQuest was a great supplier with good parts, good pricing, knowledgeable staff and a clear indication that we, the professional repair industry, came before the errant walk in customer off the street. Advance partially took that away since their acquisition of CQ. I still deal with CQ but it is not the same and I feel that I am in bed with the enemy. Advance wants and needs all of us but still caters to the general public. Their pricing appears good when looking at profit margin until you take the time to compare and find out that they inflate both the cost and list prices above and beyond dealer pricing in many cases. My area is flooded with Advance radio spots touting free code checking, free electrical system testing, free battery installs and free wiper blade installation. Advance is no longer my supplier but instead they have knowingingly taken on the role of becoming my competition. When my competition offers free services and sells parts to walk in customers at or near my cost it becomes a major concern. Do yourself a favor and spend time reviewing and comparing cost and list pricing. To all of you guys that are Interstate dealers (include me in that list) - the radio spots offering free install of Interstate batteries at or near our cost is right around the corner. 

Spot on

 

On 1/7/2018 at 11:44 AM, stvstbsvc said:

I switched away from Interstate a few years ago when they affiliated with Costco.  It really was no longer a "Premium Product" and I noticed our warranty rate increasing.  Interstate also switched us to a different servicing warehouse and their "service" was horrible.  Just based on what I was seeing, I thought Interstate might have cheapened their product and so I moved on.  Now stocking NAPA (Autocare Center) and Delco (also a PSC) batteries.  Warranted one of each company's battery in the last three years; probably eight Interstates in old customer's cars.  Getting 25% mark-up and .3 - .5 labor depending on how much stuff is in the way.  Plus a .5 Electrical System Test.  Sold a lot of these the last two or three weeks.  Three cars in the shop on slow chargers over the weekend!

I felt Interstate quality tanked in the last 4 years of so as well. The warranty decreased on them, pro rate periods are shorter than they used to be. Failures went though the roof the last year I was selling them.

jeffa1958 Apprentice

jeffa1958

Posted
Posted (edited)

I have switched from interstate to Napa batteries upon reading the topic of this post. No corporation has devalued automotive technicians more than Advance. Now that the true Christians that run Interstate battery have made a deal with auto repairs Satan, they can rot in hell.

 

Edited by jeffa1958
forgot the word More
  • Like 1
jeffa1958 Apprentice

jeffa1958

Posted
Posted

Interstate has removed their batteries and delivered a final screwing. We are being charged for 11 batteries when our sales in that period were 5. According to them this is possible because some of them had not been restocked. I have no way to prove it. My fault. Watch your counts. 

Hands On Community Regular

Hands On

Posted
Posted (edited)
20 minutes ago, jeffa1958 said:

Interstate has removed their batteries and delivered a final screwing. We are being charged for 11 batteries when our sales in that period were 5. According to them this is possible because some of them had not been restocked. I have no way to prove it. My fault. Watch your counts. 

This is something I believe is happening to me also, one of the two reasons I got them out. I asked for account statements so I can make sure they credited all of my checks. I asked for these almost two months ago and nothing. I have not finished paying them yet so I may just let it go to collections and settle it for half.

Edited by Hands On
  • 5 months later...

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    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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