Ron Ipach

Advertising Member
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    21
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About Ron Ipach

  • Rank
    Posting Member
  • Birthday

Company Information

  • Business Name
    Repair Shop Coach
  • Type of Auto Shop
    Other
  • Business Phone Number
    513-779-3660
  • Your Current Position
    Instructor
  • Address
    7185 Liberty Center Drive
  • City
    West Chester
  • State
    Ohio
  • Zip Code/Country Code
    45069
  • Automotive Franchise
  • Website
    www.captaincarcount.com
  • Banner Program
  • Participate in Training
    Yes

Profile Information

  • Gender
    Male
  1. **UPDATE** I was concerned about David's post, so dug deep into my database and found that he did indeed receive some emails from me, although it was not the same campaign that I referenced in my original post. He had responded to a trade magazine advertisement to receive a FREE 4-hour shop owner training course. He received a total of 7 emails from me - 1 providing a link where he could view the free course that he requested, 1 follow up email with another link to the course in case he missed the first because of spam filters, 3 emails providing links to 3 more videos on marketing, 1 email with a video training to help him find more techs, and 1 email verifying his request for a free consultation (Which by the way, according to the notes, lasted only a few minutes because he didn't like me after watching my video training.) ;-) So there is the extent of the "HARD sell tactics" and "Overwhelming email solicitations". My guess is that David has mistaken me for someone else??
  2. Sorry, but you're ABSOLUTELY POSITIVELY 100% WRONG!! This offer was EXACTLY as described in my post. It was a 100% self-contained marketing course and there was ZERO followup to sell anyone into any sort of coaching program. The 200 folks that did take me up on my offer were given a series of 8 weekly content-driven emails designed to motivate them to complete the course and take action on the strategies contained in it -- but you wouldn't know that because you jumped to the wrong conclusion and opted not to take advantage of my offer, nor did you receive those 8 weekly emails that followed. No bribe was offered to those that completed my survey. I instead relied on those that were truly willing to help a fellow business owner find answers. You stated that you "don't remember the exact offer with compete certainty". Since you got that totally wrong, how can you be so positive that it was from me? I appreciate your opinions in this and other posts where you take issue with me and my messages. That is what forums like this are for.
  3. Car Count Daily | Episode 5 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox This is something that I'm hearing from shop owners constantly when we're talking about car count levels in their auto repair shop: "Car count is down in my shop because cars are made better." If I've heard it once, I've heard it a thousand times, and chances are you've probably said it yourself. Look, I'm not going to tell you cars aren't made better because that would be sheer stupidity. The fact is that cars are made better. Cars are made to last much, much longer than they used to. But... That's not the reason why car count is down in shops. How do I know that? Well, a recent study came out that said the average car on American roadways is over 14 years old. Let me say that again... The average car is over 14 years old. That's not a new car. The average. That means for every brand new car out there, in order to have an average of fourteen years, that means there's a car that's 28 years old. There is a balance there. If the average car is 14 years old, those are the cars you work on. Right? 14 years ago the cars weren't made as good as they are now, and even if they were, they're 14 years old right now, odds are that they're going to need a lot of maintenance now or in the near future. It's important to make your shop available for those repairs. Don't get caught up in the thinking that the car count is down simply because cars are made better. Those cars that are made better are not your business. Those aren't the ones that are going to give you more cars in your bays and increase your profitability. The most of a shop owner's profits is going to come from the cars that are older, and the average car is much older than it used to be. Clear the "cars are just made better" excuse out from your mind, understand that there are plenty cars out there, it's just up to you to go focus on your marketing and attract more customers to your shop.
  4. You might be thinking I'm going crazy, right? Talking about advertising in the Yellow Pages in this day and age, but for some shops, advertising in the Yellow Page still makes sense. Now, bear with me. Don't stop and think I've gone off my rockers. Let me explain what I'm talking about: Everybody's clientele is different. What is the average age of your clientele, of your better clientele? You want the people that are coming in and spending money with you. If you're finding that you have an older clientele, chances are, most likely, they're still using the Yellow Pages. Admittedly, I had to go over mom and dad's house to get a Yellow Pages because I don't have one at my home, but look, I'm not of the age demographic that is off of the internet. A lot of people are on the internet but quite a few people are still intimidated by the internet, and they're more likely to grab a Yellow Pages and search for a business to do business with. We don't want to alienate them, and if you're staying out of the Yellow Pages, you have a 0% chance of them ever calling your shop. This isn't for everybody. I mean, All I've been doing recently is broadcasting the importance of getting found online and getting referrals. Look, I get it, and I can't wait to hear the comments down below the post after this. For some, as a matter fact, for a lot of auto repair shops, advertising in the Yellow Pages still makes sense. If you recall, if you go way back depending on how long you've been in business, when I first started working with auto repair shops about 20 years ago, Yellow Pages was the dominant place where everybody advertised. If you remember what it was, it was very expensive and there was just page after page after page after page of display ads, and your chances of getting noticed amongst all that noise were pretty slim and none. Everybody hated the Yellow Pages because it was so expensive, but I found a way, and a lot of my clients found a great way to put in a really good ad and get a lot of business from the Yellow Pages. If you've been with me for a while, you know my style of advertising is a lot different than what most other people will do. The ads that we put in the Yellow Pages actually got a ton, and I do mean a ton, of phone calls, from perspective clients. If you put together a kick-butt ad now you could get the same results. I currently have a Greater Cincinnati Yellow Pages book here with me. I'm in a suburb just north of Cincinnati. There is an entire auto repair section. It starts on one page and it ends on the very next page, and that's it. A front and back of one page is all it is. Remember, this used to be pages and pages and pages of display ads. Right now, display ads, this one has one, two, three, four, five. Five display ads on this side, and we've got a small ad right here and an even smaller little in-column ad, a couple over there, and that's it. That's for all the auto repair shops that are in this area, and there are quite a few of them, by the way. Everybody else has decided to stay out of the Yellow Pages. Remember the problems with the Yellow Pages before. They were busy. There were too many, too much competition. They were expensive. Right now, that's not the case, so that's the reason why I would encourage shop owners to maybe look at using the Yellow Pages if you're trying to attract an older clientele. Again, if you find your older clientele are not the demographic that you're going for, then the Yellow Pages is the wrong idea, but if you're in a retirement community, if there's a lot of elderly people around you and you want to attract them to your shop, this could be a really good place because they still use this. They're not walking around with their mobile phones looking for a shop to do business with. They're actually still using the Yellow Pages. There's a lot less competition. The ads have gotten extremely cheap compared to what they used to be. The Yellow Page reps, the reality is since everybody's shying away from the Yellow Pages, they're giving great deals. I mean, they're giving away everything possible to get you to advertise in the Yellow Pages. Leave no stone unturned. Investigate the possibility. Look at the clientele that you have. You might even start asking people, "Hey, do you still use the Yellow Page, Pages?" and if a lot of them do, that might be a really good place for you to start advertising again. -- Ron Ipach (a.k.a Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
  5. Let's say you're looking at your shop's appointment book, and you could stand to use a few more cars in the shop today. You need to know how to get cars in the shop right away. I'm going to give you three very quick, easy, and cheap ways to get the phone ringing, and get that appointment book filled: Idea Number One It's not earth shattering. It's using email marketing. If you've collected and have current email addresses for your clients, all you have to do is just come up with a terrific offer. Now, remember, we're trying to get them in your shop today. So, we want to give them a great offer, to show up today. Let them know that they're getting this special offer, because you need more cars in the shop today, you need them to respond right away, and you need them to bring their car into your shop today. So, the offer is very, very important. A wishy-washy offer isn't going to get somebody to respond. Come up with a kick-butt offer, and email it to them. Now, the problem with email is, not everybody looks at their emails every single day, and you don't have emails for everybody in your database. But, hey, it's easy, it's simple, it's cheap, so go ahead and do it. And hopefully, some people are going to see it, and they're going to respond today. For idea number one, if you've sent emails before, then marketing via email shouldn't be a difficult thing to do. Idea Number Two This is the way that I love more than anything else, is using a mobile phone and text message marketing your offer to them. So, if you've been collecting and getting permission to send them texts (which you should be doing), you can just simply send a kick-butt offer to them, and get them to respond immediately via text. Now, you can do them one by one, just grab your phone and start texting people individually, or there are some services out there that you can group text everybody, and get them all done in one sweep at a time. But the important thing to know about text message marketing is, it's a brilliant way to contact people, because 99% of texts get opened. And even more importantly, 95% get opened within the first three minutes [Forbes]. So, you send out a text, people are going to look at it, and they're going to respond within five minutes. Now, if you put together a kick-butt offer, you will get your ringing right away. I love that idea, and on a separate video we'll kind of go into detail on exactly how to do your texting and everything. That's a much larger subject to cover. Certainly not one I'm going to be able to cover here. Idea Number Three You're going to hate this idea. I know you're going to hate it, but it's a tool you already have, and most people under-utilize the tool. And that is using one of these. A phone, okay? Just a regular, old-fashioned, home phone, and you start dialing for dollars. I mean, think about this. How many people have been in a shop that declines services? Well, wouldn't it be a great idea to call them up, and just kind of look at all the people that decline services, and come up with a kick-butt offer to get them in the shop today. Let them know: "Hey, we have a few slots open, I'd like to fill it." "This is once in a lifetime offer." "I'm going to give you an offer you can't refuse." Dial for dollars, and that will get people in shop. Now, I know you hate it. Let's face it nobody, especially an auto repair shop owner, wants to get on the phone and start cold-calling people. But, hey, you want to put people in your shop today? You've got their phone numbers, you've got their buying history, you've got their unsold service history. Dial for dollars, and people will come to the shop./ Now, those are three quick and easy, down and dirty, inexpensive, almost free ways, to get people into your auto repair shop. Pick the one you want, and do it. --> Ron Ipach (a.k.a Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
  6. Car Count Daily | Episode 4 Click Here To Subscribe For Daily Car Count Daily Tips Straight To Your Inbox Click Here To Subscribe For Daily Car Count Daily Tips Straight To Your Inbox We all know as local business owners how important it is to get those online reviews because most potential customers read those things before they make a decision whether they want to do business with you. As a matter of fact, 90% of consumers read less than 10 reviews before forming an opinion about a business. Because of this, auto repair shops should want to collect as many positive reviews as possible to stay ahead. In the automotive industry, for getting new customers in the door, there might not be a more essential tool than positive online reviews. It can make or break a business plan. From a consumer's point of view, Google will almost always be the resource used to find an auto repair shop in each area. Not only this, some potential customers will view online reviews for the sole purpose of ranking shops, or choosing one over the other. The auto repair shop with the most positive reviews and best Google ranking is most often going to be the one the consumer decides to go to for their car repair needs. The same goes for reviews on both Facebook and Yelp. Some shop owners may be asking clients: "Hey, if you liked our service, please give us a review." And this is a proven strategy as 7 out of 10 consumers will leave a review for a business if they're asked to. However, if they're not giving reviews, how can they expect to get reviews back? There's something maybe a little karmic about that, right? If you're not doing it, how can you expect other people to do it for you. Aside from that, if you're not writing reviews, how can you tell them how to do the review? In other words, if you've never given a Google review, or a Yelp review or a Facebook review, and you've never physically done it yourself it's going to be hard when you ask somebody to give your a shop a review. A shop owner may say - "Sure, I'll give you a review, just show me how to do it," now you're scratching your head and saying, "I have no idea how to do it. I've never given one myself." What are the chances that they're actually going to give you a review? Get in the habit of writing as many reviews as possible using all of the local review sites, so you know how to navigate the waters, and you know how to actually write the review. Secondarily, sitting down to write a review is not easy. If you get in a habit of sitting down trying to figure out what you're going to say in your review, chances are when you do it more often, you'll get better and better at it. It will start to flow a little better. When you're asking a client to write you a good review, not only are you going to be able to show them how to do this, but you're going to give them some suggestions on how to write a good review for you because, after all, that's what we want to do. We want to get as many good, positive reviews from our happy customers as we possibly can. Getting in the habit of writing two reviews per week, will ultimately attract more online reviews for your shop. -- Ron Ipach (a.k.a Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
  7. @mmotley, It's an interesting idea, however be careful about comparing yourself to any non-service based business. When a 'product' store gets too busy, the lines just get longer - and the sales and profits go up. When a shop gets too busy, inspections get skipped, opportunities slip through your fingers, average R.O. goes down, and with it; so do the profits.
  8. Maybe this has happened to a number of you auto repair shop owners out there… you put together an offer to send to your prospects and clients. Not just any offer, I mean a really, really killer, can’t-miss deal like "$50 off any service that you perform." Now you know that there will be skeptics out there looking for the hidden strings, so you announce that there is no minimum purchase required and no restrictions on what they can buy. And to prove that you won’t jack up the price first and then take the $50 off the total later, you tell them not to produce the coupon until after they’ve been presented with the bill. Oh, and for the icing on the cake, you offer a 100% refund if they aren’t totally thrilled with their experience with your auto repair shop. The timing is right. Folks are always looking for the good deal. They need what you are offering. You send your no-fail offer to the right list of folks, and then you get ready for the bundles of people beating a path to your door… but they never come. What the heck happened? Did you miss something? Was the offer too good to be true? Wouldn’t you just love to ask every one of them why they didn’t take you up on your offer? Even the most experienced of marketers aren’t immune to this phenomenon to a certain degree. A couple years ago, I offered to give away copies of a brand-new marketing course to the first 200 shop owners that wanted them. The offer was (I thought?) brain-dead simple. Invest $197 to get the course. Take 60 days to go through the course then call my office and get all of your money back. (WOW!) I also added a 30-day, no-excuses needed, 100% money back guarantee too. And to cover what I thought was the final hurdle, I assured everyone that there were no more payments and nothing else to buy. While I still ended up doing very well with this campaign, even though I was a bit short of my goal of 200. What went wrong? Was the offer too good to be true? Was it too complicated? Did I miss something? The point of today’s message isn’t to commiserate about the lack of response to our advertising efforts. Nope, it’s to tell you about a free online site called Survey Monkey that we can use to help us find out where we went wrong with our offers. With Survey Monkey we can set up a quick 2-minute survey and ask our prospects why they didn’t respond. And then, based on their answers, hopefully we’ll be able to craft or edit existing offers that will get a much better response the next time. Because I was able to survey clients who the deal was offered to, I was able to improve upon my course offer and fill the last few spots to hit my 200 goal. Hopefully if your shop can start surveying clients and prospects more often, you'll have a better handle on what they want and what offers will get them more excited. - Ron Ipach (a.k.a. Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
  9. Car Count Daily | Episode 3 Click Here To Subscribe For Daily Car Count Daily Tips Straight To Your Inbox Welcome to Car Count Daily. Today we're going to talk all about being a star shop owner. Before you think that's a good thing, let me show you what I mean about being a star shop owner, specifically when it comes to your marketing. Trust me, you don't want to be a star shop owner.... See what I mean by watching the video above...
  10. Somebody recently sent an email to me asking the same question that I get dozens of times every single month. Basically, it says, "Ron, how much should I budget for my marketing?" I have a very simple answer to that. One that actually a lot of people are gonna totally disagree with me... My answer is, throw out the marketing budget. You do not need a marketing budget, and here's the reason why: A lot of times, I've heard five, six, or even three percent of your growth sales should be used towards advertising. Now, that might be a good number for some months, but it's a horrible number for other months. But if you're budgeting and you're only gonna have a certain amount of money for marketing every single month, your business is gonna be going to be heading on a downward slope. For a lot of our clients, the summer months tend to be their busiest month. They don't need to be spending a lot of money on marketing at all during those months because they're just naturally busy. But then when the kids go back to school in August and September, everything screeches to a halt. So I'm gonna say throw out the marketing budget and spend it where and if you need it. You don't need to spend a lot of money on marketing if you're naturally busy. You do need to spend a lot of money on marketing if you're gonna be slow. Now, this goes to ... I guess I should mention, it's not a matter of just throwing a bunch of money out there on marketing. You have to do good quality marketing. You have to have the right message sent to the right market at the right time using the right media. In other words, a way that they're actually gonna see your marketing. You have to get all of those things straight. So I'm going to probably guess that if you follow me and participate in my Car Count Daily campaign by watching my videos, you're getting a good idea, a good sense of what good quality marketing is. I'll assume that you're doing good quality marketing. Now, if you're spending money on good quality marketing, you're gonna get good results. If you don't need it during the summer months, slow it down. If you're gonna need it in the fall, you need to raise it up. I don't like marketing budgets for that reason, because everybody gets used to spending the same amount of money every single month, whether they need to or not. Pay attention to your numbers. Pay attention to what your shop is telling you. Pay attention to what your car count's telling you and spend the money when needed. Also, if you're running short of your numbers, you may need to spend a lot more money and put in a lot more effort on your marketing for those specific months. Don't look at marketing as an expense. Look at it as an investment. A marketing budget is something to be spent. Marketing investment, your marketing dollars if it's done right, is actually an investment. It's not taking money, it's actually attracting more money to your shop.
  11. What The Marketing Budget Should Be For Every Auto Repair Shop Owner Somebody recently sent an email to me asking the same question that I get dozens of times every single month. Basically, it says, "Ron, how much should I budget for my marketing?" I have a very simple answer to that. One that actually a lot of people are gonna totally disagree with me... My answer is, throw out the marketing budget. You do not need a marketing budget, and here's the reason why: A lot of times, I've heard five, six, or even three percent of your growth sales should be used towards advertising. Now, that might be a good number for some months, but it's a horrible number for other months. But if you're budgeting and you're only gonna have a certain amount of money for marketing every single month, your business is gonna be going to be heading on a downward slope. For a lot of our clients, the summer months tend to be their busiest month. They don't need to be spending a lot of money on marketing at all during those months because they're just naturally busy. But then when the kids go back to school in August and September, everything screeches to a halt. So I'm gonna say throw out the marketing budget and spend it where and if you need it. You don't need to spend a lot of money on marketing if you're naturally busy. You do need to spend a lot of money on marketing if you're gonna be slow. Now, this goes to ... I guess I should mention, it's not a matter of just throwing a bunch of money out there on marketing. You have to do good quality marketing. You have to have the right message sent to the right market at the right time using the right media. In other words, a way that they're actually gonna see your marketing. You have to get all of those things straight. So I'm going to probably guess that if you follow me and participate in my Car Count Daily campaign by watching my videos, you're getting a good idea, a good sense of what good quality marketing is. I'll assume that you're doing good quality marketing. Now, if you're spending money on good quality marketing, you're gonna get good results. If you don't need it during the summer months, slow it down. If you're gonna need it in the fall, you need to raise it up. I don't like marketing budgets for that reason, because everybody gets used to spending the same amount of money every single month, whether they need to or not. Pay attention to your numbers. Pay attention to what your shop is telling you. Pay attention to what your car count's telling you and spend the money when needed. Also, if you're running short of your numbers, you may need to spend a lot more money and put in a lot more effort on your marketing for those specific months. Don't look at marketing as an expense. Look at it as an investment. A marketing budget is something to be spent. Marketing investment, your marketing dollars if it's done right, is actually an investment. It's not taking money, it's actually attracting more money to your shop.
  12. I want to talk about collecting the right information from every one of your customers while they’re in your shop. What do I mean by that? When we’re talking about marketing, it’s important that we collect all the current information that we have on our customers so that we can continue to market to them. Marketing to your current customers, it’s like picking the low-hanging fruit. It’s the easiest group of people to get back into your shop, so we want to make sure that we collect all the data that we can from our customers while they’re sitting right there in our shop. Obviously, what you want to do it get their correct name. Make sure their name is spelled correctly. Have that in you database. Then, also, we want their mailing address. Everybody’s got a place they’re living. They’re not living in their car, chances are. So we want to make sure that we get their home address so that we can mail something to them. The next thing on the list is we want to make sure we get their e-mail address. We want to make sure that we’re getting the right e-mail address. Not the e-mail address the junk e-mail that a lot of people, including me, I have a junk e-mail address that I give to everybody because I don’t want them to contact me. We want to make sure that we get their actual e-mail address. The one that they actually do check. It’s very important you do that. You May Also Like: Putting An Auto Repair Ad In The Yellow Pages Then, the next thing that I want to make sure that you get is the two phone numbers that they have. One is their home phone number. Some people don’t have home phones anymore. I happen to still have a home phone number. If they don’t have their home phone number, certainly, they have a cell phone. You want to make sure that you’re collecting that data as well. What you’re going to be able to do with all this, if you have a home address, you can send them a piece of mail. If you have an e-mail address, the good e-mail address, you can send them an e-mail. If you have their home phone number, not only can you pick up the phone to call them, I call it dialing for dollars when you’re on your slow days to see if you can get some of them to your shop, but you can also do something. It’s a technology called the voice broadcast where you record a message, and it blasts it out to everybody’s home phone number and leaves a message just like you would’ve left a message on their voicemail by calling their home if you called them one by one. This is different, where you just record it one time and it blasts it out to everybody. Then, if you get their cell phone number, you can send them a text message, and 99% of text messages get read, and 95% of them get read within the first five minutes. So it’s a very valuable way to be able to market to them. You May Also Like: What's New In The Automotive Repair Industry? But none of this is going to work for you if you don’t have the accurate data in your database. So here’s a suggestion that you start right now, today, with the very next customer that walks through the door and you start collecting that data. Think of it like when you went to the doctor’s office the last time. What they did is they handed you that clipboard and said, “We’re updating our records. Please fill all this out.” You can protest all you want, but they’re going to make you fill those forms out every single time you go in. Why? They have insurance forms that they need to fill out, and they got to make sure everything’s accurate. You, you need to market to them. You got to run your business off of this data. So require that they fill out each and every one of those lines. Their name, their e-mail address, their phone number, their cell phone number. You want to make sure that you collect all that data so that you can market to them. Just assume that they’re going to give you that data and no questions asked. If you just ask for an e-mail address, now there’s a dialogue that kind of goes back and forth. If you simply hand them a form that says “We need all this information for our database, for our records,” they will go ahead and fill that out. Make sure that you get that done. You also, at the bottom of that form, you want to have like a little disclaimer that by singing below, and you want to make sure they sign it, by signing below, you are allowing Ron’s Auto Repair to contact them by mail, by phone, or any other electronic means necessary. You want to have that little catch-all, cover-your-butt legalese on there so that when they sign it, they literally have given you permission to market to them using all of those means.It all starts with good information if you want to be able to market to your current customers. Your current customers are your best source of income, and we’ll cover that on other videos like this. You got to make sure that you have the data first so that you can market to them in the future. note: Be sure to join me on my Live Webinar Tonight at 8pm EST! Click HERE or the link below to register (spots are limited)
  13. Hi Shop Owners! I wanted to come over shop owner forum for this special edition of Car Count Daily and offer you an exclusive invitation to join me TOMORROW NIGHT on my Free Webinar - Registration is now open for my free Auto Repair Webinar - I'm going to be talking about what it takes to go from just being an ordinary shop to an EXTRAORDINARY shop. What do I mean by ordinary? It's where 95% of shop owners lie. Car Count numbers aren't nearly where they should be The shop is not meeting their financial goals. Their time is being sucked up. They're working entirely too many hours. They're not getting a chance to spend time with their family. In other words, the shop isn't exactly what they thought it was going to be when they started it. What I'm going to be talking about is what it takes to be in the top 5%, where it's making money hand over fist, where you're being able to take time off. You're going to be able to spend time with your family, go do what you want to do with whoever you want, whenever you want to do it. Those things that if you roll back to the day that you started your business, you thought you would be able to do. If this sounds like you, click here to learn more and register now... (** WARNING: Spots are filling up FAST, Click here to Reserve NOW **)
  14. Hi Shop Owners! I wanted to come over shop owner forum and offer you an exclusive invitation to join me TOMORROW NIGHT on my Free Webinar - Registration is now open for my free Auto Repair Webinar - I'm going to be talking about what it takes to go from just being an ordinary shop to an EXTRAORDINARY shop. What do I mean by ordinary? It's where 95% of shop owners lie. Car Count numbers aren't nearly where they should be The shop is not meeting their financial goals. Their time is being sucked up. They're working entirely too many hours. They're not getting a chance to spend time with their family. In other words, the shop isn't exactly what they thought it was going to be when they started it. What I'm going to be talking about is what it takes to be in the top 5%, where it's making money hand over fist, where you're being able to take time off. You're going to be able to spend time with your family, go do what you want to do with whoever you want, whenever you want to do it. Those things that if you roll back to the day that you started your business, you thought you would be able to do. If this sounds like you, click here to learn more and register now... (** WARNING: Spots are filling up FAST, Click here to Reserve NOW **)
  15. CAR COUNT DAILY HAPPY MEMORIAL DAY! After a long weekend, I know how hard it may be to find the motivation to get back in the swing of things tomorrow. However, for you and your shop’s success, it’s essential to dedicate your time in doing everything it takes to be a successful business owner. And to think like a successful shop owner. Also, I wouldn’t be Captain Car Count, if I didn’t mention the importance of focusing on your marketing. Watch the video above for a mindset jumpstart. “As soon as you start to pursue a dream, your life wakes up and everything has a meaning.” – Barbara Sher