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Ron Ipach

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Ron Ipach last won the day on July 7

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About Ron Ipach

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  1. Scott, thanks for confirming my suspicions that no matter what I do or say, you're going to find something within it take issue.. It's been amusing to see it happen every time it does. All you need to do is look at all of the content that I have contributed in this forum to see that I am providing a lot of value. Less than a handful of posts have been to invite folks to free webinars where I also provide a lot of useful content. What you focus on, you will find. You are focusing on the tiny minority of times where I have promoted my services (of which, as a paid sponsor of this forum, is within my rights to do), and have all but ignored the dozens of posts where I have not. If you'd focus on the contributions instead, you'd see an entirely different picture. BTW, I'll be waiting on pins and needles for your reply ;-)
  2. Look, I agree with 3PuttFever and Wheelingauto about seeing too many 'consultants' pushing their services here. Heck, you may want to even put me into that group too, however I would vehemently disagree that I push my services here. Do I have an agenda? Of course I do. Do I have a definite opinion when it comes to the right way to market your shop? Yup! Do I have the chops to back it up? Well, if 20+ years of sole focus on repair shop marketing qualifies me to have some sort of expert status, then... yes indeed. However I prefer to pull those interested in my expertise to me rather than push my services or products upon them. If you need help with car count, check out any one of the 120+ daily videos that I have for free on my Captain Car Count site: http://www.captaincarcount.com/auto-repair-marketing-blog/ What you'll find are 118 episodes with pure content (aka no sales pitches), and only a handful of invites to various webinars where my services or products were offered. For those that like what they see, they contact me. For those that don't, well...they either go off to find another source of help, or let me know how wrong I am ;-) Again, let's not lump everyone together. Here is the guarantee that I offer on my latest marketing course: If you’re not absolutely blown away with everything in this program and don’t feel that it’s everything I promised… in fact, if you don’t feel that it’ll make you at least 20X more than you paid for it — let me know within 90 days, and I’ll issue you a quick and immediate refund, no questions asked!
  3. NEW FREE WEBINAR: Discover The Most Up-To-Date Proven Ways To Increase Your Car Count & Attract More High-Quality Customers To Your Repair Shop What you will learn on this LIVE webinar... If you need more car count, you can’t afford to miss this webinar. We’ll show you exactly how shops all over the country are using the latest techniques and technology to attract more new customers to their shops. There seems to be no shortage of new whiz-bang (and often unproven) ways to advertise your shop that are springing up almost every day. On this webinar, we’ll be working through the clutter and uncovering what actually works now, and what to keep your eye on for the future. The good news is, the cost of attracting new customers has dropped dramatically with most of these new strategies and we’ll show what you can get started on right away with little or no cost to you. And finally, we’ll be debunking myth of the ‘car count shortage’ and show you how to advantage of this to gain an almost ‘unfair advantage’ over your local competition. When: Click Here For Additional Details and To Register For Free...
  4. I wanted to make sure that all of you heard about my brand new FREE webinar I am putting on next week. What you'll learn: How shops all over the country are using the latest techniques and technology to attract more new customers to their shops. How to work through the clutter and uncover what actually works now, and what to keep your eye on for the future. What you can get started on right away with little or no cost to you. How to take advantage of the 'car count shortage' myth to gain an almost unfair advantage over your local competition. When: If you're one of the vast majority shop owners who need more car count you simply can’t afford to miss this webinar. Click here to get all the details and to register… See you there!
  5. Car Count Daily | Episode 14 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox Car Count Daily | Episode 14 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox TRANSCRIPTION: Hey Shop Owners. Captain Car Count here, sometimes known as Ron Ipach. Welcome to yet another edition of Car Count Daily. Now, on a previous episode, I talked about the number one group of people that you should be marketing to. Now this is the low hanging fruit. The people that know, love and trust you, and people that are willing to give you more money, more often. As you might have guessed, it's your current clients. These are the people you should be spending your money, time and effort to get back to your shop, so they come in more often. But as I suspected, I knew I was going to get a lot of push back because I typically do from shop owners. Because, look, you do a great job for your customers, you do exactly what they want you to do, and provide a phenomenal repair and you maintain their car, so, of course they're going to come back to you, right? That's the argument I get all the time, and I'm here to tell you, no, that's not enough. Okay? I'm going to take the viewpoint of a customer here. Now I get your business, okay, I know all you do to do a great job and maintain the vehicles and fix the cars, and all the busted knuckles and the bloodied hands and all the stuff you go through to do a great job for your customers. But the customers don't see that, you see that. If I'm Joe Customer here, and I'm bringing my car to your shop and it's broken, I am paying you to fix it. So, when you bring it back to me fixed, you've done the job I'm paying you for. Okay? I paid you to do that job. I don't know how difficult it was. I don't know how awesome you were at doing it. I paid you for a service and I got the service. So, that's what Joe Customer thinks, or Jane Customer, is it's ... You're doing what I paid you to do. So, of course, you should do it right. Of course, it should be fixed. Of course, it should be maintained 'cause that's what we're exchanging the dollars for. I'm giving you money, you just give me what I asked for. So, the fact that you did a great job means absolutely nothing to me because I don't know about the bloodied knuckles and how difficult it was to do that repair, or how well trained you needed to be to do that repair because I paid you for that. Okay, now don't get mad at me. I'm just taking the viewpoint of your customers. So, doing a great job, and simply just saying you did a great job is enough to bring them back, I'm going to argue with you all day long because if they're just paying you for that, you're providing a service and that's it. Write this down, and you might want to remember this at all times, it's not what you do, when it comes to repairing the cars, it's what else you do when it comes to repairing the cars. Okay? I'm paying you to fix my car. What else are you doing to develop a relationship with me? What else are you doing to ensure that I'm going to come back to you versus going to the next shop down the street. Because, again, Joe Customer here, all I want is my car fixed and maintained. I'm paying for that service. So, no matter how difficult it is, I'm going to assume if it was real tough, it's going to cost me more money. Okay? It's what else are you doing. What else ... Why are you inviting me back to your shop? Why do you want me to come back to your shop? What offers are you going to give me? What incentives? Why should I come back to you versus going anywhere else? Now, keep that in mind when it comes to your marketing. Understand the most important person you can have in your shop, as a customer, is one that's already been. It's that repeat business that will build your business. Simply doing a good job isn't good enough anymore. It's a matter of what else you're doing. Impress me, give me outstanding customer service. Market to me, let me know that you care to have me back in your shop, and I will come back to you. That's why it's the most important group of people that you want to market to. Keep that in mind and you will blow your car counts through the roof. I guarantee it.
  6. I released a video on my blog yesterday that seems to be causing a bit of a stir. Some shop owners are saying my idea is brilliant - others say I'm totally wrong. In a nutshell, I'm advocating giving away $100 in services for a new client referral. The last thing I want to do is give away bad information, so I'm asking for some help to set me straight if I'm way off base. You can watch the video here for my full explaination: http://www.captaincarcount.com/auto-repair-marketing/is-this-a-crazy-idea-or-what/
  7. Car Count Daily | Episode 13 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox Car Count Daily | Episode 13 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inboxv The people that have just given you money are the best group of people to get the money from the next time. It's the low-hanging fruit, and I want you to really start paying attention to marketing exclusively to them instead of trying to get a new customer in the door to replace them.It costs a lot of money to replace a lost customer, so we want to make sure that we stay in contact with all of our good customers all the time. So that's actually what we're going to be covering today on today's video. We're going to be talking about how often do you market to them? And I'm going to give you an answer that you may not be expecting. I'm going to say that you need to market to them every single week.Now you might be saying, "That's too much." Once a week is what I want you to be in front of them so they remember you, so they ... because you don't know when they're going to need service, right? There's no way you know exactly the time that they're thinking about auto repair, so you need to be there when they are thinking about it. So every single week you need to be hitting them with some sort of a marketing message.When you think of it, the average consumer right now on a daily basis, I've seen estimates as high as ten thousand marketing messages every single day that they're being bombarded with. So don't think that you're going to be marketing entirely too much to them by touching them one time per week, four times per month. That's hardly going to make much of a dent in the universe of how many people are trying to market to them. So four, don't get carried away and say that, four is entirely too much because chances are they're not going to see most of the marketing messages.It's important we stay in contact with them as often as possible, because when they're looking for auto repair, that's when they're going to notice that you're there, so I suggest you mail at least twice a month to them. I like mailing a newsletter on the first week of the month, and some sort of a postcard mailer or something on the third week of the month. Then use the power of the new kind of marketing, the electronic marketing, either, and it's not new, the emails. But send them an email on the second and fourth week, or send them a text message on one of those weeks, or maybe pick up the good old phone and call them.That's how often you need to stay in contact with them. You don't want a week that goes by where they lose sight of you. You need to be there when they're ready for you, and there's no way you know when they're going to be ready for you. So don't think this is too much. You know, I actually have clients that are marketing to their clients a lot more than that. But on a minimum, once a week you should be marketing to all of your clients, okay?You either take the information and run with it, because I know it works, or think I'm totally crazy, and I'm marketing entirely too much, but I can tell you, I do know, when you get in the habit of marketing once a week to your current list, your car counts do go up substantially. So take my advice, don't take my advice, either way I wish you the best of success.
  8. Car Count Daily | Episode 12 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox Car Count Daily | Episode 12 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox TRANSCRIPTION: Hey shop owners, Ron Ipach here, sometimes known as Captain Car Count, and welcome to yet another episode of Car Count Daily. Now on today's episode, I'm going to be covering the most frequently asked question that I get as an expert marketer for auto repair shops. And that question is, "Who should I market to?" The answer I always give seems to disappoint shop owners, because it's a lot simpler than what you might think. Everybody thinks there's some secret society, or this secret group of people that you have to really attract to your shop to be successful and get more customers to your shop. And it's not anything special. Really, it is your own customers, the people that you've already done business with, the people that know, love and trust you. The people you've already done good service for. Those are the best people that you should be marketing to. Why? Well, let's face it. They're not coming back to you as often as they really should. Most shop owners tell me that the average car should be in the shop at least three times a year. But I'll bet, if you look at your database and count how many times each car's been in your shop, it's not three times. So what I'm telling you is you need to encourage them. You've got to give them a reason to come back to you more often.And let's face it. There are more cars sitting in the driveway than that one car you might be seeing. They may have two or three other cars sitting in the driveway that you're not seeing. They're being taken somewhere else, and maintained or repaired. They're not happening, it's not happening at your shop. So by marketing to the people that you already know, you know what they're buying habits are, you know if they're good customers or if they're bad customers. You just need to get your message to them. I mean, think about it. You can go and spend a lot of money to attract somebody new to your shop, and you have no idea if this person is interested in fixing and maintaining their car. You have no idea if they're willing to spend the money it takes to keep their car running properly. You do know that about your current customers. So why not take any money that you're spending to attract a new customer and start paying attention to your own customer. You know, I've heard the only reason why you're going to lose a current customer is because you're not paying attention to them. You're allowing other people who are advertising to spend more time and energy and effort and market to them than you are. You're just kind of letting them go. Don't let that happen any more. The best customer to get in your shop is the person you already have a relationship with.So take all those marketing dollars that you're using to attract new customers and start marketing to your own customers and I absolutely guarantee you're going to get a lot more car count. That's going to do it for today's episode. I hope it helped. If you like what you're seeing, if you like what you're hearing, leave me a comment down below this video.
  9. If you are currently texting your clients and are using one of those potentially expensive services that charge a pretty decent monthly fee, and then in some cases, up to an additional dollar per text to send automated and group texts to your clients, you'll probably want to check out a service that I've been recommending to my clients for several years - and it's totally FREE for your first 250 texts, then only .05 cents for each text after that. https://www.eztexting.com/ Sure, it doesn't have a direct link to your client list, requiring you to export/import your mobile numbers into their system (a 10-minute process) - but once your client's mobile numbers are uploaded into EZtexting you can pre-schedule your individual and group texts to go out whenever you wish. Happy texting!
  10. Absolutely agree. Too many shop owners are falling prey to "the latest and greatest ideas" - and are pissing away tons of money in the process. I would however count your blessings that, in your area, the marketing you detailed above is enough to get you noticed and get lots of cars into your shop. For most others around the country that I've worked with, this would be barely enough make a dent in getting their numbers up to what they need them to be.
  11. I agree. Each individual shop can only handle a slice of the car count pie that's available at any given time in any given city. I think too often we're looking at how big the whole pie is. In other words, if your shop needs 60 cars per week to run at peak efficiency, then your slice is 60 - no matter if the pie is 61 or 1061. If the pie ever falls below 60, then there is no hope to maximize your opportunity. We are not there yet and probably won't be for a very long time. If you're doing what's necessary to keep your small slice (whatever it needs to be), does it really matter how big the pie is? (And yes, I do realize there are many other shops (maybe too many) trying to grab a piece of your pie every day. If they do a better job at marketing than you do, they'll probably be successful. Your job is to make sure they don't. As a mentor of mine used to tell me, the best marketer always wins!)
  12. If you look hard enough, I'm sure you'll find articles with opposing views on almost every subject under the sun. I was at a meeting with Peter Diamandis where he put forth a pretty powerful case on why the auto industry is doomed in the near future. Looking at the data he provided, it was very hard to ignore. But then I found a lot of the same articles that you're linking to where each had their own opposing viewpoints as well. Who is right? Both maybe? Does it matter? I dunno.
  13. Oops. Looks like I've been totally busted :-( Let me amend my statement to correct my egregious misstatement (or do I dare even say a total disregard for the facts - an outright lie, maybe?). Looks like tyrguy, ScottSpec, and a few others that have 'liked' ScottSpec's posts are the only one's out of almost 1000 video views (plus maybe hundreds more that have read this (and so I don't get caught with another 'inaccurate and misleading' statement again) and other threads on this forum that seem to be taking exception to my message. Your statement that you were 'turned off' by my videos speaks loudly and explains why you keep trying to find fault with my messages. I'm not your (and plenty others') cup of tea. That's okay. I can come across as arrogant, brash, harsh, opinionated and prickish. I can be very polarizing (But what's weird, most that have ever met me have said I'm the most kind, nice, and generous person they know - go figure, huh?). I never attempt to play both sides of the fence in order to appease my detractors - in fact, I couldn't care less about what my detractors have to say because I'm never going to sway them in my direction. That's an exercise in futility. I'm a glass if half-full kind of guy and look for opportunity in everything - no matter what the majority think, say, or do. In fact, if 80% are looking for excuses rather than taking action on low car count - I see that as a massive opportunity for those that believe in the opportunity and are willing to do the work that it takes to attract all of this available car count to their shops. This has been proven to be very fruitful for quite a few shops ;-) I've been at this for over 20 years and have been blessed to have helped thousands of shops already. I live, eat, and breathe marketing every single day and know what works, what's showing promise, and what is utter bullcrap being touted as the 'next big thing' in car count. So yes, I honestly believe I have more than a leg up when it comes to marketing. Every year, tens of millions of dollars in sales are being attracted to shops around the world with marketing that I created, tested, and provided for my clients. Before I go, I don't want to miss the opportunity to thank you (ScotSpec) and tyrguy for your thoughts and opinions. I welcome them. I learn from them. They help me understand how the other side of the aisle thinks. They keep me humble by reminding me that mine is not the only opinion that matters. And most importantly, allow me to go on a rant like this and attract like-minded folks, while repelling guys like you. After all, that's what marketing is - attract those that you want to do business with while repelling those you don't.
  14. Congratulations on doing the work to attract the customers. By staying optimistic about your opportunities, you've taken the necessary actions to grab all of that available care count, and now are reaping the rewards. My guess is that if you had taken the pessimistic viewpoint instead, and looked for all the reasons why there is less car count out there - I'm sure your results would have been quite the opposite. Keep up the good work!
  15. Maybe this will clear things up a bit. My post was taken from a transcription of one of the 60+ Car Count Daily videos that I have on my daily video blog. Maybe it you watch it, you'll get a better understanding of my message because you'll hear my voice inflections, plus some of the words that were edited out the transcription. In other words, maybe you'll hear my intend more clearly. There have been almost 1000 views of that video, and you seem to be the only person taking exception to my message. You'll find the video here If the link doesn't work, copy and paste this to your browser: http://www.captaincarcount.com/auto-repair-marketing/better-made-cars-and-decreasing-car-count/


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