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Fellow shop owners and entrepreneurs, Over the last several months, I've spoken to hundreds of shop owners and managers who have all seemed to have a different issue in their shop, resulting in slow business (or sometimes, no business at all). These issues seem to range from not enough car count, disgruntled employees, inability to turn a profit, can't find a good tech, high turnover, marketing isn't working, and the list goes on. For most of these shops, the conversation I've had with them has either been able to assist in solving their biggest problem, or at the very least, steer them in the right direction. I wanted to take this topic over here to AutoShopOwner and generate a better understanding of the biggest problems that shops are having right now - whether they are based on season, shop placement, or circumstance. Please leave your reply below and I am sure that I'll either be able to help, or steer you in the right direction.
hello! i just opened a shop and am having a hard time gaining traction. im looking for some marketing techniques that work good for new business. i have tried social media and google add words with zero results. also are any of the social media marketing company's any good? the ones that call 20 times a day claiming to manage everything and create material for your pages. seems like the only people stopping by are the previous tenants customers and he did not have the best clientele. he marketed heavily discounted repairs, free estimates, bring your own parts. everything i dont want. I would appreciate any tips to getting people into my shop my shop is a 4 bay with just me and my wife. very clean and remodeled with all the tools a shop needs except an alignment rack. thank you for your time!