JustTheBest

To start, I commend you on your straight forward honest approach. Good work. I find that those in business who have nothing better to do than just "rip" on the competition aren't doing their job. They should be working (honestly) to get more customers or market to their current customers. Cheap shots only explode in your face - as did this one for the other shop owner. My attitude was to watch what was going on in MY shop - and the rest will look after itself! Thanks for sharing. Hope this helps! Matthew Lee "The Car Count Fixer" Get my book FREE Fix Your Car Count in 17 Minutes... Guaranteed!

Hi CMillet86! As I write this, I realized that you started this in February. Hope all is well. It pains me to hear your story because there isn't any reason for it. I would be happy to chat with you on the phone - if you want. Nothing but an outside view. I work with shop owners of all sizes.... and all over the country. I would be pleased to help you if I can. No sleazy sales gimmick - to tricks - just straight talk. If I can help, I would be happy. Just PM me through this forum. Matthew Lee "The Car Count Fixer" Free Book "The Official Guide to Auto Service Marketing"

Hello ASO Member! You may not know, but a couple of years ago, I released “The Shop Owner’s Unfair Advantage”. It was a 5 week training course to help shop owners fix their car count. It became the world’s only marketing course designed specifically to help auto repair shop owners. But over time, things change, so I updated that course. “The Shop Owner’s Unfair Advantage 2.0” was released earlier this year with great success. The difference is the 2.0 version includes Marketing Strategies that are working today (tested and proven) over 7 hours of video, plus downloadable and printable manuals for each module Unlimited Access any time you want. You can review classes at any time– even if it’s 2:00 am Sunday morning I not only detail “step-by-step” the campaigns that I’ve used with private client shop owners, but I actually give you all the “fill-in-the-blank” templates to duplicate these campaigns yourself! That’s like having me sitting at the desk beside you while you market your repair shop! And a bunch more too! Because of the success of this course, I’ve decided to open up UNLIMITED ACCESS to Module 1 for FREE! (There’s that “F” word!). But this is a limited time offer and may be removed at any time without warning. Click here and You can get access right now. What’s “The Shop Owner’s Unfair Advantage 2.0” include?: The complete course covers… 11 Ways to Make More without spending a dime The 5 Dangerous Trends that Your Shop faces today! The Auto Shop Marketing Pyramid – the only three strategies you need! 21 Hard Cold Facts about Marketing On-line The one small change that Google Made that wiped out 1,000’s of repair shops – and how to fix it! UXO Optimization – How to Optimize User Experience on your website Multi-Dynamic-Home Pages – Use this trick to triple or quadruple your online exposure What “Schema” is all about – and why you need it! How to Market to Current Customers The Secrets of Text Message Marketing Direct Mail Secrets (Yes, it’s still really, really profitable!) Fill in the blank Templates – copy, paste and you’re done! Secrets of getting more Customer Referrals in a month than most shops get all year! How to get the right Testimonials that sell! … and lots more! Get instant access right now! If you have any questions, you're welcome to contact me directly or through this forum. Hope this helps! Matthew Lee "The Car Count Fixer"

Your waiting area (and customer reception) should be your "shrine". Pictures of happy customers with YOU, YOU and any local celebrity; Testimonials; etc. I could go on and on, but it should be about building your authority and credibility in the community - not if you've got a "cool" coffee machine! Hope this helps! Matthew Lee "The Car Count Fixer" Fix Your Car Count in 17 Minutes... Guaranteed! The Official Guide to Auto Shop Marketing The Auto Shop Owner's Unfair Advantage!

328ijunkie, I disagree! (Sorry) A lead is a lead is a lead doesn't work. What if you started getting calls for "lawn care" or "reservations"?? They're leads too! But you're not in that business. If these leads are coming from your website, then the SEO sucks! (Sorry again...) In marketing it's called TARGETING. You - or somebody is targeting the WRONG AUDIENCE. I don't have your website address, so I can't tell you what's there, but I would be pleased to have a look if you want to post it. Hope this helps! Matthew Lee "The Car Count Fixer" Fix Your Car Count in 17 Minutes... Guaranteed! The Official Guide to Auto Shop Marketing The Auto Shop Owner's Unfair Advantage!

Had a quick look at all of them. My first questions (when it comes to design) are: 1) Does it convey the message QUICKLY - in just a quick glimpse 2) Will it easily reproduce in both full color and black and white?? I ask that because a lot of direct mail utilizes copy (quick printing) in black on colored paper. If your logo is too "busy" or too many colors, it makes that harder to do. Also noticed... funny thing... that "AUTO CARE" is the smallest part of the logo. Hmmm.... Hope this helps! Matthew Lee "The Car Count Fixer" Fix Your Car Count in 17 Minutes... Guaranteed! The Official Guide to Auto Shop Marketing The Auto Shop Owner's Unfair Advantage!

Hi Total Auto Care! Like the others (above), I wonder who is saying this. So let me ask YOU a couple of quesitons: 1) Aren't you in business to make money?? 2) Why not ask your accountant if you're making "too much money". 3) In a few cases, talking with shop owners, I've actually been told that in some cases, I am "all about making more money for the shop". My reply, what other way can you measure your success? With that said, YES, I understand that you lead a life outside the shop; and then there's family; loved ones, etc. But I will GUARANTEE you this: "Sales fix a lot of problems!" 4) My only other comments is that you usually get "the biggest noise from the emptiest canons" Don't worry about it.... as long as your "upsells" provide better value for the customer and you're not selling a bunch of stuff that's not needed. (Sorry, just had to add that - although I'm sure you're not Good luck! And I would still (like the others) know who was making the comments. Hope this helps! Matthew Lee "The Car Count Fixer" Fix Your Car Count in 17 Minutes... Guaranteed! The Official Guide to Auto Shop Marketing The Auto Shop Owner's Unfair Advantage!

Staying positive? Here's something that may help. Make a Calendar for your marketing. It's something that is so basic but a lot of shop owners forget about it. Typically, you would want to create "weekly" tasks... like "Thank You" cards in week one, follow up letters, etc. in the next week, newsletters the third week - you get the gist. It will help keep you focused on what needs to get done - and if you do your marketing with more consistency, you're going to find that it works better. I use a site at time and date where I can create "custom" calendars as a pdf download. Here's the link direct to their page: https://www.timeanddate.com/calendar/create.html Hope this helps! Matthew Lee "The Car Count Fixer" The Shop Owner's Owner's Manual - Marketing made easy!

I couldn't have said, done it, wished it - or anything - better myself! That's the perfect presentation and there wasn't even any talk about price or any of that. Great job! Matthew Lee "The Car Count Fixer"

Hello Everyone! I am posting this because Bill contacted me and asked me to have a look at his website at http://www.bockautomotive.com/. I thought this could help others here because there are a lot of issues that are NOT easily seen - just by looking at the site. Here's what my comments were: 1) YOU DON'T OWN YOUR DOMAIN! It's like you took the keys to the front door of your house and gave them to a stranger! Your site is owned by 'Net Driven'. They are probably the people doing your site. That's fine - but they don't have to own the domain. Right now, you can't do ANYTHING without them - because you have no access to the domain. I would STRONGLY recommend that you set up a GoDaddy account and do a transfer of the domain name. 2) You are mobile friendly, but missing a couple of critical links - like links to Get a FREE QUOTE and Appointments. I know the issue with free quotes - but it starts the conversation. That's one of the 'must haves' for mobile auto service sites. 3) On the technical side, I only did a quick check, but most of your pictures are missing "alt" tags. Understand that Google can't "SEE" your pictures. They rely on "alt" tags to understand what the picture is. It's not only ah important part of SEO, but the RIGHT alt tag is important. You can't have dumb ones like "car" or "shop" - they have to describe what the picture is - and can help a lot with your SEO 4) Above that, your site doesn't utilize "multiple-dynamic-home-pages" This alone can triple or quadruple your exposure online. That's a strategy where 'home pages' are created for all of the most important services - or at least the most popular - like "oil change your city", "air conditioning your city" and so on. By the way, I know nobody wants to do oil changes - but it's one of the most heavily utilized search terms across America. 5) Your site is not utilized UXO or User Experience Optimization - and that is critical to today's Google algorithm. Did you know that Google 'tracks' how long visitors stay on your page? When they click back - it's considered a bounce. The more bounces - the lower your search ranking will go. Hope this helps! Matthew Lee "The Car Count Fixer"

Hi Folks! What I think most are missing about the sites is the 'technical' stuff. Now, I am not here to start an argument, so please accept my comments as part of a quick check I did on a few sites. First of all, I'm not a website expert. Only been helping shop owners since 2005. I guess I am a rookie, right. But here's the IMPORTANT Must Have things you need 1) Click to call PHONE number 2) Link to map 3) Testimonials or Reviews 4) Coupons - I know, I know... but people search that stuff 5) Quote form or contact form So here's the sites I looked at. Again, please accept this information based on what I found. I am here to help! Site at http://hoganmuffler.com/ It's mobile friendly, but misses the 5 critical parts visitors are looking for. Website at www.CARMandP.com Tried to have a look... and there's a problem. Can't get to the site. Says DNS address could not be found. TomH That's really not YOUR website. It's a page on bizjournals.com. You can't SEO it or nothing. Not sure if you're paying for that, but it's not worth the time. Sorry! Jeffrey Your site at http://fetchnfix.com/ isn't mobile friendly. That means your site won't show up in Google search on a mobile device. You eliminate about 60% of the auto repair searches. That's got to be fixed <sorry> Bockman's Auto Care Your site at http://www.bockmansautocare.com/ is mobile friendly, but misses the real important stuff like a tap to call button on the page. See the 'Must Haves' I've listed. Hope this helps Ray Your site at http://raimotorsport.com isn't mobile friendly either. That means you're cutting yourself out of over 60% of searches that are based on mobile devices. <sorry> porterpotti Your site at myautorepairadvice.com IS mobile friendly but misses on just about every point of SEO. Do you calls from your site? I didn't find a phone number. Also, see my list of "Must haves" MattW Problem with your site. DNS?? Not sure. Google mobile friendly test couldn't access the page either. Hmmm Tires Too Your site at http://www.tirestoo.com/ is mobile friendly, but seems to be missing a couple of important issues. See my list above PARKSINDUST Your site at http://www.parksindust.com is mobile friendly. Doesn't seem to be the easiest to navigate... but that's just my comment. Kaos Your site at http://www.nicksrepair.com/ is using GoDaddy. Biggest problem is the BIG GoDaddy logo at the top! Yuk! Besides that, there's something in your robots.ext file that is blocking Google. That will mean no search engine traffic <sorry> Gary A Checked your site at http://www.littlefallsautoservice.com/ It's NOT mobile friendly... so that's a BIG problem. You're not in over 60% of Google searched. Get mobile! <sorry> MINI4U Your site at http://www.botzonsauto.com/ isn't mobile friendly either. Just like the other ones, you're not in Google search on mobile. That cuts you out of over 60% of search traffic Hope this helps! If you have any specific questions, please don't hesitate to post or send me a message. Matthew Lee "The Car Count Fixer"

JimO, from my clients using our Text Messaging, there hasn't been anything but positive response. The problem (we see) with message systems that get customers to text back means you have to monitor the system. You don't have time to LOL and OMG all day. Besides, things like appointments can be difficult - customer wants it tomorrow - and you don't have space. That's why they should always be set up to drive a return call. Your number - so it appears as a clickable link - makes it easy. The issue is that the message should be structured to drive to a call - not a return text. That's what my clients have found the best. Hope this helps! Matthew Lee "The Car Count Fixer"

Good info Joe! I remember when I first started, people would tell me that I need a Cadillac or something... because I can write it off. But the problem is, you've got to have the cash BEFORE you can write it off. Cash is ... and always will.. be king. And what most forget is that when you have cash, doing nothing with it IS an option. Hope this helps! Good luck! Matthew Lee

I agree with Wheelingauto. There is NO room for guilt. Now, I am NOT suggesting anything with respect to what your pricing should be because it varies in different locations. What I can tell you is this. Countless times, working with clients, one of my first suggestions is to review pricing and change accordingly. In one case, a client increased labor rate by $6.50 per hour. At the end of the first year, that increase made him just over $22,000 in revenue. He didn't work harder - come in earlier - or stay later. What kind of vacation could you have? Yeah, I thought so! And you do NOT have to post labor rates or 'tell' customers. In other words, you don't have to start conversations with "you know I raised my prices because...". WIth that dais, don't deny it. but you don't have to offer that info. Your invoice probably spells it out clearly. Hope this helps! Matthew Lee "The Car Count Fixer"

tyrguy, to start, I agree with your entire process as you've posted it. Somebody had to make the decision - you did - and unfortunately it "bit" you. With all that said... I have to tell you that I learnt to create the rules - and follow them without ever bending them. As an example, we did a lot of AC work. Diagnosis was charged at .5 hours - but refunded to the job when it was done. That means refunded if you do the job tomorrow, next week, next month. Didn't matter. So the client picks the car up at 5:00pm... and agrees to bring the car back the next morning for the work. We still collected the diagnosis fee. Yes, it was somewhat difficult... and the customer did press to get it free seeing that he was coming back... but I learnt (before that) that you've got to stick to your guns. No matter what policy, you've got to stick to it. The client did return and all was good... but the fact is you've got to get paid. Hope this helps! Matthew Lee "The Car Count Fixer"

Hi Harry! I sent you a message through the forum software... or at least I think I did. Look forward to talking with you about your needs. Matthew

Going to try to address both of the last posts here: Handson - I don't believe it! WIX? Are you kidding? At least that explains things. I am not familiar with the back end of WIX because I don't use them. The reason is that they use a lot of flash and other graphic type things to make it easy... but easy doesn't work all the time. Remember, SEO is about WORDS - NOT Graphics, flash and all that. I don't even think you can add schema to a wix site. The best suggestion I have is to start at http://schema.org/ As for platforms, Wordpress is the leader because it works. With that said, it's not just Wordpress, it's the plugins that make a good platform great. RyanGMW: Glad to see that you site is working for you. The recorded calls can be a HUGE advantage. We set them up on all our sites and include a text message platform running off the same number. Are you serious about the $999/mo? I knew they charged a lot - didn't know it was that much. With respect to stats and dashboards, we give that up a long time ago. The reason?? Guys get all excited about seeing the information - but it doesn't do anything. It;s sort of like that old "paralysis or analysis". The only thing that matters is the results. If you want to have fun... get a dog, right? Hope this helps! Matthew Lee "The Car Count Fixer"

Hi Harry! When you say content, can you explain what you're looking for?? Is it to update/create a website? Are you just looking to add "blog" posts?? Also, do you have a website and if so, can you post a link?? I would be happy to have a look and may be able to steer you in the right direction . Also, have you considered YOUR content?? I know, I know, you're probably not a writer, right?? That's okay. Grab a sheet of paper, create the topic and 3 things you want to say. As an example, if you were talking about air conditioning, your topics may be.... 1) Is your car air conditioning blowing warm air? 2) How to tell if your car a/c system needs recharging 3) Can I recharge my a/c system myself? The truth that nobody else will tell you. Now, that's not what I would call 'refined' topics or titles, but it's a start. With your list, simply use an mp3 records - most smartphones let you record - and send the file to a company that does a transcript. Now, they will transcribe it word-for-word. So if there's a few uhmms... and awwws... and stuff like that, no problem Ask them to send it to you in a Word file (which is pretty typical anyway) and then you just edit it out. From there, you're done! Hope this helps! Matthew Lee "The Car Count Fixer"

Hi Handson! Thank you for the kind comments. I appreciate your question and I am not trying to be difficult - but it's sort of like trying to explain how to do a brake job to somebody over the phone - sort of difficult. To start, the short answer is NO, you don't need different domains. The entire purpose of this is to drive traffic to ONE domain. Besides, buying a bunch of new domains will take time (and maybe years) to get them indexed and working. What is important is that you're site has to be on the correct platform. The linking is then duplicated across all the pages. I had a quick look at your site. The good thing is that it's mobile friendly. You are missing a couple of the critical things like a map (interactive of course) As for the not so good... your shop name is in the title tag. Ouch! The actual title is "Hands-On Auto Tech Longmont Auto Repair" Understand that the title is THE MOST IMPORTANT part of your entire site. Your meta description is not strong at all either. It's "We are a full service Longmont and Firestone auto repair and maintenance shop in Longmont, Colorado. We service all makes and models." When I did a search, you weren't there... at least not on the first several pages. Do you get many calls from your site?? The other issue (and this is more marketing than web) is that your entire site is written in "Me, me, me" context. You're not talking about your visitor or customer. It's all about YOU. That may make you feel good - but that's where it ends. (Sorry - not trying to offend - I don't mince my words or sugar coat anything ;-) If you're going to fix it, you should also include quick links to quotes, appointments, (add the map for sure) and I don't see any sign of schema. For the quotes, you'll need separate forms. So with that quick look I did, it's a little too quick to be able to tell you IF you can create the dynamic pages - or how much it can be fixed. Sometimes websites are like old cars - seen better days and they have to be put out to pasture. If you're going to take a stab at it, start with the content. The WORDS are what it's all about. Create a simple word file for each of the services you want to create pages for. The content should be between 300-500 words. Just use the Word 'word count' (usually at the bottom in the menu) and write the content first. From there, you determine the URL's or page names. Like, in your case, it would be something like "hands-onautotech.com/brake-service-longmount-co 80405" (Yes, content should include your zip code because so many people search 'whatever - near me' and zip is one way to help locate you online - if you know what I mean. Additionally another page may be "hands-onautotech.com /car-air-conditioning-longmount-co-80405" I think you get the gist of what I am saying. When you create those pages, also be sure you're using the right h1, h2 and h3 title tags in the content and headlines. Those tags direct search as to what's most important. Hope this helps! Matthew Lee "The Car Count Fixer"

Hi Folks, I am going to apologize in advance because I am NOT here to offend anyone.. or make anyone feel dumb... or anything. So with that said, let me start by telling you that I've been doing web since 2004 - professionally - and before that for my own businesses and products. I have been very successful online. Now, I only do auto repair. But here's the truth. First, there are a LOT of things that effect ranking - and like just about anything else, it goes back to real basics. Really. First is the age of the domain. Google doesn't want to trust a new domain that was just purchased. On the other hand, a domain that's been around for 5+ years has (what they call) more authority. You're not a 1 hit wonder trying to spam the SERPs (Search Engine Results Pages) Secondly, there as a lot of little things that matter. I see these mistakes all the time... on sites built by the big guys and girls... and the little ones too. First is PAGE TITLE. It's like a book. If you want to be found for AUTO REPAIR , YOUR CITY STATE... then THAT PHRASE better be in your title. Make sense?? So you know, when you do a Google search, the big blue link is the title page of the site or webpage that Google is linking to. So putting YOUR SHOP NAME in the title is useless. Total waste of 'real estate'. Second is the META DESCRIPTION. It's the 2 lines of text that appears UNDER the big blue link. That meta description should 'support' what you're about. If you don't create it - then Google 'bot' just grabs a snippet from your page. Sort of 'hope and pray' After that, there's "alt" tags. They are attached to EVERY PICTURE (banners too!) See... Google ONLY READS the words. I can't say it any clearer than that. THEY ONLY READ... so they don't SEE pictures. They rely on the "alt" tag to tell them what the picture is. I see it all the time... they use "wrench" or "car" or "shop" or some lame one word "alt" tag. They're useless. On top of that, there should be a "Title" tag on each picture. That's a 'pop-up' box that appears on mouse-over to show the VISITOR what the picture is... but it helps in search. Above that, EVERY PICTURE should have a CAPTION. What's that a picture of?? The CAPTION should explain it. When somebody shows YOU a picture, don't they tell you what it's a picture of? Well, same thing on your website. All those tags and captions should include keywords that you want to be found for. Make sense?? Remember, Google and all search engines are bots - robots - that ONLY READ what's on the page. How else can they tell what it is?? Now here's the (sort of) bad news. I can't tell you that adding all that to everything on your page will skyrocket you to the top of search - but you certainly won't get there without them. I promise. Above that stuff, today you must include schema data. In short, that's a 'language' (if you will) that all search engines agree to be a 'standard' for getting to what the business is all about. Just about every shop website I see is missing schema data. It's like you're 'winking at the girls in the dark! You know what you're doing - but they don't!' - Treat that as Google being the 'girl', okay!?! (Sorry no offense intended) Above all that, if you're site isn't mobile friendly, then you may as well pack it in and go home before you start. Google now reports that over 60% of searches are done on mobile devices. No mobile - it's not worth it. So now if you've got all that... what's the USER EXPERIENCE LIKE. Look, I've done so many mobile sites for repair shops - but there's ONE THING that stays the same. It's the customer. When the customer gets to your page, they only want certain information. On the first visit, they don't care that you have a customer referral program, or that you'll give new customers a deal, or anything like that. The 'fast' track for most is phone (and it better be mobile friendly so I can click to call - not scribble down your number), map, hours, review, coupons and quotes (+appointments too!) Think about it - these people are going to a new business. Over 80% of people trust online reviews as much as a recommendation from a friend. If I can't find yours FAST, you'll lose. All the rest sort of just makes sense, no? Yes, you should have other info - but that's once I decide I'm interested in you - not off the rip! Another thing that I have to add here - and it's NOT seo thing (Search Optimization) - it's a PEOPLE thing. People do business with PEOPLE. Where's your picture on your website?? Remember, people (new customers) come into your shop with you pictured as a scary monster. Show people who you are - tell them a little about yourself - and be a real person. Quit hiding behind your website - well, unless you have to, right!?! Now if you're still with me here... I've got something else that I will share with you. I am just finishing some testing on what are 'Multiple-Dynamic-Home-Pages'. What!?! You ask!? Okay, let me explain it this way. When you optimize a site (or page - and your home page is just a home page) you can only really optimize for 2 or (sometimes) three keywords. So if you do oil changes, air conditioning, cooling systems, tires, alignment, check engine light codes, fuel injection, (almost forgot...) brakes, timing belts and wheel bearings, it's IMPOSSIBLE to rank well for all of them. So following Googles best practices, it's like a business with multiple locations that wants to rank for 'service, city one' and 'service city two' and 'service city three'.... I think you get the idea. Same business, different geo locations. What does Google say?? They want to see individual landing pages for each location - WITH UNIQUE CONTENT. How does that apply? Well, that means you should really have a home page that is focused on each of your major services. Brakes? Air Conditioning? Cooling System? Check Engine Light Diagnosis? Will Google display each of them?? Well, they will index them if you create a site map (sorry, that's a little deeper than I want to get into at 11:00pm ;-) but if it's optimized properly, they will. So basically, you're surrounding your site with highly optimized pages that focus on each of your services. Why don't web builders do it?? Because it's work. Not a lot of you understand what's important - but more work than they want to get their people to do. Does it work? From what we're seeing on the pages/ sites we are working on - yes. It's basically 'bolstering' the position of sites overall - with lots of details on the services and those multi-home pages are popping up for specific searches. Make sense?? Look, I speak with shop owners almost every day. I've worked with 100's of businesses online. If you're focused on having a cool and entertaining site - good luck. You have to be focused on what works - and it's not the glitter and the shiny objects - it's the words and structure. Hope this helps. I will do my best to address any specific questions anyone has. Matthew Lee "The Car Count Fixer"

Great info Joe. But I think the one that most miss right off the start is to go direct to your existing customers. I don't get it.. because those people are the ones that already know, trust and like you. They are the easiest to serve and sell to. They don't look at you like you've got 2 heads when you tell them the truth about what their car needs. Hope this helps! Matthew Lee "The Car Count Fixer"

Brian, I commend you for taking the time to call the customer back! Regardless if there was a problem or not, a simple follow up call goes a long, long way. The only other comment I have is that you claim the general population has a 'misconception' - but the fact is that their perception IS their reality. I am NOT saying they're right - in fact - I agree with you entirely. But the fact remains that their perception is their reality. That's why in one of my first responses to this topic was NOT to make it about your business model and all that - you've got to look at if from the customer point of view. That's their reality. Hope this helps! Matthew Lee "The Car Count Fixer"

Hi b1qwkbird! I commend you on your comments "Since marketing is not my strong point (at all) it makes sense to let the experts handle it to me." Business didn't come with an owner's manual - and you can't be good at everything. Good luck! Matthew Lee "The Car Count Fixer"

You don't have to employ an outside sales person unless you expect them to get you so many accounts that they will be busy (and pay for themselves) 12 months a year. You can do it in a lot of other ways. But first, do you have any fleet accounts?? I ask because you have to start with telling new fleet accounts what other fleet accounts think about your service. You don't send a bunch of testimonials from regular customers to fleets - because they have different needs. I have a client with a HUGE NAME fleet. It's not how much - it's how fast. So they have different needs. The other important thing is to get to the person that makes the decision. That's the biggest part of the job. You can get to them easily (and guarantee your message will get read) if you use a FedEx envelope. I know it's expensive, but try 3-5 and see what happens. The first job will probably pay for all the express envelopes. Above that - you have to be to the point and be ready to have a face to face with them. Also, watch that you don't make the mistake of 'perks'. Most companies that are worth dealing with frown on employee perks. Hope this helps! Matthew Lee "The Car Count Fixer"

Good to heare that UsedTireShop. You're right. It's a must in today's fast paced world. Besides, text messages get read! Almost immediately too! Every system we've set up for clients has delivered results. Good luck with it! Matthew Lee "The Car Count Fixer"