Hi, I own 2 shops in a rural community in AZ. Up until now I have not had a formal marketing plan. A Year round plan that that builds up to our slow times and is relevant to the seasons. Does anyone know of any good resources for drafting yearly marketing plans and also from a process and procedures stand point how to track roi. I am not in the shop daily so it seems next to impossible to get a good grasp on our Roi on marketing campaigns. HOW many customers are coming in because of this facebook ad, mailer ect... Thanks so much!