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Posted

I am a nice guy like really nice guy, and with that I make a terrible service writer. I am always trying to give people a deal, or not charge diag, or hear how someone is broke and let them make payments and never get paid.

 

The best thing I ever did for my business was get out from behind the computer. I still come out of the shop to interact with customers, talk to them, explain things and meet them but I stay away from that damn computer.

 

Part of it is our reputation has grown and word of mouth has spread, but with my service writer taking over things we are seeing double the sales that we saw last year in this first quarter.

 

 

What is the best thing that you have ever done, or not done for your business?

  • Like 3
Posted

I am a nice guy like really nice guy, and with that I make a terrible service writer. I am always trying to give people a deal, or not charge diag, or hear how someone is broke and let them make payments and never get paid.

 

The best thing I ever did for my business was get out from behind the computer. I still come out of the shop to interact with customers, talk to them, explain things and meet them but I stay away from that damn computer.

 

Part of it is our reputation has grown and word of mouth has spread, but with my service writer taking over things we are seeing double the sales that we saw last year in this first quarter.

 

 

What is the best thing that you have ever done, or not done for your business?

 

I completely agree. I am the exact same way

Posted

I hired a service writer a couple years ago. Set him up with a pricing matrix and some standard policies and things were going great.

 

Then one day my wife tells me that she heard rumors that people did not like my service writer and I was losing business because of him. I investiagted a bit and found out the few people that were complaining were the ones I used to let make payments or give "deals" to.

 

They didn't like having to actually pay for their car when the repairs were finished.

  • Like 5
Posted

That's too true.

 

I ended up having to eventually let him go and I moved myself back to the front desk. Now I treat myself as an employee when at the desk and stick to the policies I had set up for him.

 

It's hard to do, but well worth it. I didn't lose any customers that were worth keeping.

Posted

I have a pretty good one right now, she had no knowledge about cars before coming to work for me but has work ethic and is learning. I can see her getting a pretty good grip on things, the only problem is that she is a military wife and scheduled to move in 1.5 years.

Posted

The owner giving deals and letting folks take their cars before they pay is typical. I think a service advisor as a firewall is a great idea. Give them parameters and back them up. In the end people respect the fact that you have a business that's run like a business. The "deal" customer and the "ill pay ya later" customer usually ends up upset, and that's what you get for your trouble.

  • Like 2
Posted

They are the same ones that call every 10 minutes "done yet?" Lol

 

Those ones are related to the call until they pick up ones. seriously call me one call after another till I pick up for 5 min.

Posted

I had a shop many years ago with my brother and we let a handful of customers charge. When I moved and left the shop we had $45,000 on the books which was never recovered.

 

When I started RI Tire and Service on my own I made a deal with the bank. They promised not to fix cars and I promised not to give credit.

 

I love when the customer says "I'm Good For It". I tell them that I am sure that they are good for it so it should not be a problem to borrow the money from a friend or family member.

 

This is an easy one in today's market place. Simply do not give credit. Customers are reluctant to ask for credit because they know financing and credit cards are apart of our everyday life.

 

If you want to make credit available and make a few points at the same time then you should contact a company that specializes in credit. I use http://paramountpayment.com/

  • Like 1
Posted

I had a shop many years ago with my brother and we let a handful of customers charge. When I moved and left the shop we had $45,000 on the books which was never recovered.

 

When I started RI Tire and Service on my own I made a deal with the bank. They promised not to fix cars and I promised not to give credit.

 

I love when the customer says "I'm Good For It". I tell them that I am sure that they are good for it so it should not be a problem to borrow the money from a friend or family member.

 

This is an easy one in today's market place. Simply do not give credit. Customers are reluctant to ask for credit because they know financing and credit cards are apart of our everyday life.

 

If you want to make credit available and make a few points at the same time then you should contact a company that specializes in credit. I use http://paramountpayment.com/

Is this different from Carcare one?

Posted

ill pay ya later customers suck so much....

I did that with a really nice older guy that needed the car so he could take is ill parents somewhere out of state. Let him go with the deal that he would return as soon as he got back to pay the bill, just a shade over $500. Well he fell over and died from a heart attack while on the trip, and his wife said, not my problem what he owed you, take a hike! So that was the first and the last time anyone got out of the shop without payment in full!

Posted

I guess the nice older guy was married to a ??????

Ya just never know, he was a very nice guy, never had any dealing with his family. But I sure learned a valuable less in my life, Nice or not, you pay when I'm done. We all make mistakes, I always tried to learn the ones that cost me money out of my pocket only once!!!

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.
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      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
      AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      Google Local Service Ads
      AutoOps - Scheduling Tools for Auto Shops
      The Google Guarantee
      Google Screened
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      Show Notes with Timestamps
      Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads. Overview of Google Local Services Ads (00:02:53)  Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S. Historical Context of Local Services Ads (00:03:25)  Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops. Current Availability and Limitations (00:04:38)  Hallie details the current state of Local Services Ads for tire shops and their limited availability. Cost Structure of Local Services Ads (00:05:34)  Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads. Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads. Lead Generation Process (00:07:44)  Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard. Ongoing Maintenance of Ads (00:08:31)  Discussion on the necessity of monitoring and rating leads to optimize the ad performance. Success Stories from Beta Testing (00:10:55)  Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads. Lead Cost Insights (00:11:39)  Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops. Visibility of Local Services Ads (00:12:18)  Brian describes how Local Services Ads appear prominently in search results, enhancing visibility. Google Screened vs. Google Guaranteed (00:13:02)  Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes. RepairPal Sponsorship Message (00:14:27)  Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network. App Fueled Sponsorship Message (00:15:32)  Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops. Verification Process for Shops (00:16:33)  Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks. Verification Steps for LSA (00:16:50)  Overview of the verification process for auto repair shops applying for Google Local Services Ads. Challenges with Specialty Shops (00:19:14)  Discussion on difficulties specialty shops face with Google Local Services Ads targeting. Specialization in Google Ads (00:20:03)  Insights on why specialized shops may benefit more from traditional Google Ads. Opportunities with LSA (00:22:05)  Exploration of the current opportunities available for shops using Google Local Services Ads. Cost Benefits of LSA (00:23:13)  Comparison of lead costs between Google Local Services Ads and traditional Google Ads. Importance of Google Business Profile (00:24:29)  Discussion on how optimizing Google Business Profiles impacts LSA ad performance. Role of Reviews in SEO (00:27:40)  Emphasis on the significance of keywords in customer reviews for improving visibility. Optimizing Photos for LSA (00:29:42)  Best practices for managing and updating photos in Google Local Services Ads. Pricing for LSA Management (00:31:01)  Details on the costs associated with managing Google Local Services Ads for shops. Introduction to LSA (00:33:47)  Discussion on the performance of Google Local Services Ads and how to get started. Discovery Call Process (00:34:15)  Details on scheduling a discovery call and assessing local competition for LSA. Final Thoughts on LSA (00:34:38)  Emphasis on the importance of early adoption of LSA for auto repair shops. Self-Management of LSA (00:34:40)  Advice on running LSA independently, highlighting the required time and dedication. Closing Remarks (00:35:29)  Thanking listeners and sponsors, and encouraging engagement with the podcast.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
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      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
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      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
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      Check out their podcast here: https://autorepairmarketing.captivate.fm/


      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


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      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
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      The WOTD Today:
      Affable
      Noun-
      Friendly - good natured - easy to talk to
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      Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
      In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
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      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
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      Click to go to the Podcast on Remarkable Results Radio


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