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Best advertising methods

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Hello all,


I am looking for some feedback for what most shops use to advertise and get the word out about their business. We are currently looking into running promotions online (facebook, twitter, etc) and possibly Yelp ( but have not heard many good things about using their services and that it is somewhat costly). Perhaps craigslist?


We have introduced new signage in our waiting area, put a marquise sign outside, and have started calling past customers for return work.


Any thoughts? We have had a lot of downtime lately... more than usual to be honest.


Thanks in advance for your thoughts and opinions.



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