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Retail stores have known for a long time that adding or increasing the size of shopping carts also increases sales. Consumers may go to the store with a list, but as they pass through the aisles, having a cart makes it easy to add to that list. While your repair shop does not use shopping cart, the same strategy can used. Every customer that books an appointment as done so with some sort of list; an oil change service, a brake issue, tire rotation, etc. Through an effective multipoint inspection and looking at service schedules, you can make suggestions to your customers that can add to their cart; essentially increasing sales per vehicle. One last thing: Always make service and repair suggestions to the customer that is in their best interest and have value, and you can’t go wrong. It’s actually great customer service.
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As the auto industry moves on into the modern age, repair centers all around the country are experiencing pressure with the tech world and our world colliding. We are all trailing nationwide franchises and dealerships that have endless resources working at their disposal. For most smaller auto repair businesses there isn’t enough time, money, or energy to attempt to constantly and actively secure the new business. We’re mostly worried about attempting to maintain the existing business we have, which has newer cars and increasing demands. Most of our time is now spent adjusting to the learning curve of advanced vehicle systems. However, that’s just a shop problem. The front office of your shop has its own issues to contend with that didn’t exist 15 years ago. Make no mistake about it, our industry is in the middle of a revolution and with 3D printing knocking at the door… the amount of balls to juggle are going to be considerable and it's all just getting started. Today’s auto repair businesses need to worry about the following: Location – Securing a proper location and the authorization to conduct business there over the long term ensures survival. Tools – Without the proper tools, we just can’t work on today’s vehicles. Training – Without the proper training, we put ourselves and our customers at high risk. Employee Engagement – Keeping your employees as interested in your success as you are is critical to the elements that keep people returning and employees from leaving. Employee Advancement – Providing an environment where employees know they can grow with your business, whether financially or moving up within the organization, is the key to keeping and securing talent. Marketing – This is the most complicated element in today’s world. It involves a mix of a strong web presence, good advertising ethics, social media profile, and following up with customers. Advertising – Can be expensive and very confusing. The best method to start is to get your feet wet with small budgets that keep your name in front of your potential customers, constantly. Software – Without good software, it is difficult to run any business. Good software is and always has been subjective. Our experiences indicate that good software saves you time and builds trust with your customers. Most importantly, it should work for you and not against you. This article originally published in CAR's News Section
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Has any signed up or know of this product? "Truvideo" BG has partnered with a company called Truvideo. The process allows you to take a short video of the car and document any issues. The video is then sent to the customer, either thru a text message or email. The tech or service advisor narrates the video. The customer can see on video things like worn brakes, worn tires, a leaking hose, etc. I think that this has its place in the multipoint process. Below is a link for more information. Your thoughts? https://www.bgprod.com/programs/truvideo/
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Hello, We're in the market for a new scanner and figured I'd ask fellow shop owners their ideas and experiences. I did search the board archives and didn't see much within the past year or so. We are a general repair shop servicing most anything, according to customer attitude. Any suggestions would be very much appreciated. Thanks in advance 🙂
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Internet auto repair bidding is here. There’s a new online service called Repair Jungle, recently launched this past January. Its market area at the present time is Washington D.C., Virginia and Maryland. Repair Jungle is a web based service that allows shops to compete for jobs through a bidding Process. Now, are you ready for this? Consumers upload photos, describe the problem, give other vehicle information and local shops can bid for the job. Is it me or does this sound a little over the top? Fred Yu, the founder of Repair Jungle says, “The goal is drive down prices and drive up customer satisfaction by creating a competitive market place for automotive repair.” There are 70 repair shops signed up and the service reaches 1,000 customers, thus far. Please reread Fred Yu’s statement, “…drive down prices and drive up customer satisfaction…” Hey Fred, “You can’t have both, please choose one of the two.” My first fear; we are headed in the wrong direction. We are not discounters, nor do we market our shops solely on price. What type of customer does Repair Jungle target? Yes, you guessed it, the price shopper. And are shops so desperate that they will bid for a job, just to get traffic to their bays? If shops engage in this form of marketing they are telling the consumer: Please judge me on price alone. Not quality, not service, not the culture of my company, but on price alone. Bidding may work for commodities, but what we do is hardly a commodity. My worst fear? More and more shops will sign up for this. Please, tell me your thoughts on this one!
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Similar Tagged Content
By Joe Marconi
Shop production is a hot topic these days. High production results in higher sales and profits. But there seems to be so many obstacles to overcome to achieve high production levels.
I was discussing production with a few shop owners, and one shop owner mentioned that he recently hired a shop foreman; an “A” tech in his early 50’s. The foreman uses his knowledge and skills to organize the work flow. For younger techs, it’s even more important that they know how to work and keep productive.
What are your thoughts? Does anyone else have a foreman or similar position? And how does this role affect production?
By Elon Block
New blog post on this very important topic here:
All major pricing changes like this one, affects everyone in the auto repair industry.
By Oova At Autovitals
A Candid Analysis of Today's Workflow Management Tools
Lets summarize the tools and processes available to the independent shop owner, service advisor and technician to manage workflow.
the service advisor's ability to memorize what is going on the technician's ability to recall what the service advisor said 10 minutes ago or earlier the service advisor'a ability to decipher the tech's scribble The tech's ability to put clear explanations on a piece of paper (work order) the WIP screen in your point of sale software (POS) the printer printing work orders the paper rack holding printed paper sheets the bags keeping the key to the vehicle and the paperwork together the scheduler in your POS a white board or spreadsheet managing the vehicles going through the shop a time punching system or flag sheet The sad part:
Not one of these 11 pieces can be skipped. Service advisors are super heros juggling 11 disjointed "management tools" at any time during the day.
How do they do this? Super hero ability, you knew it already.
Now the even sadder part:
In order for the service advisor to juggle all this successfully, they often skip or at least minimize the engagement with the motorist.
Lets repeat that with different words:"Service advisors skip advising service because they are too busy doing busy work because the tools available are inadequate."
Do you agree, or am I smoking something here?
Last but not least, the saddest part:
You as owner can't measure behavior today, only results from the POS reports.
What does that mean?
you don't know what tech is pencil whipping or over recommending you don't know how many recs from the tech uncovered during the inspection make it to estimate (our research revealed 56% of all recommended actions from the tech are not sold. Fifty-six. Do you smell opportunity here as well?) you don't know why the vehicles are in the shop for way too long. Is it the waiting for parts or the service advisor or the dog ate the home work? you don't know why the tech efficiency of tech A is at 95% but of tech B at 53% you can't change behavior if you can't measure it
How to we turn 11 disjointed tools into 3 integrated ones?
You add a tablet(1) to the techs toolbox, replace the paper rack with a second screen(2) and download SmartFlow(3) to the tablet from the App Store or Google Play and add it to the browser bookmarks on the second screen.
Then get rid of
paper time punching system laptops in the back shop paper rack running back and forth (you might have to buy the service advisor a gym membership) white board spreadsheets bags flustered service advisors Done.
Now your service advisor counter might look like this
The photo credit goes to Matt Purselle, he turned a typical two screen setup into a four screen setup. One screen for the POS, one for SmartFlow, one for email, one for everything else. Two are enough for the beginning, some of our clients use only one and it works too, thanks to built-in alerts.
Matt's counter looks like this seen with the eyes of the service advisor(s).
How do the techs know what is going on? they clock in on the tablet, EVERYTHING is on the tablet now, Identifix, Alldata or Mitchell, work order, inspection sheet, any info they need. They stay at the vehicle and smart-chat with the service advisor and get alerted about new info and new assignments for them.
Have you introduced a daily huddle with the techs? Great, do it like Matt and use a 55 inch screen with touch overlay to manage the day.
How does that sound to you?
Service Advisors are freed up, and can focus on the customer. All recommended actions by the tech are on the estimate now. You can measure and correct tech and service advisor behavior. Pencil whipping, over recommedning, time on the vehicle, tech efficiency and productivity, shop proficiency, anything you want really, since you are digital now.
One of our franchise clients just send this over to me
Sound to good to be true?
Ask SmartFlow users in your area or us.