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Found 3 results

  1. Not every shop pays flat rate; for many reasons. So, many techs are on hourly pay. There is nothing wrong with hourly pay, as long as you have an incentive program in place that promotes high production levels to avoid complacency. For hourly paid employees I strongly urge you to have a pay plan that rewards production levels on a sliding scale. As a business coach, I have seen too many times shops with low production levels and high tech payroll due to overtime pay. Overtime pay must not be used to get the jobs done with no regard to labor production. Limit overtime and create a strategy that increases production and rewards techs with production bonuses. By the way, there are many ways to incentivize techs, it's not all about money. Overtime without high levels of production will eat into profits and if not controlled, with kill your business. If your shop is an hourly paid shop, what incentives do you have in place to maintain production levels?
  2. Shop production is a hot topic these days. High production results in higher sales and profits. But there seems to be so many obstacles to overcome to achieve high production levels. I was discussing production with a few shop owners, and one shop owner mentioned that he recently hired a shop foreman; an “A” tech in his early 50’s. The foreman uses his knowledge and skills to organize the work flow. For younger techs, it’s even more important that they know how to work and keep productive. What are your thoughts? Does anyone else have a foreman or similar position? And how does this role affect production?
  3. Car Count Daily | Episode 9 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox Car Count Daily | Episode 9 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox -------------------- Welcome to today’s issue of Car Count Daily. Now, you’re probably wondering why am I driving a car, and not only doing something so stupid as driving a car and recording a video, but I’m drinking an iced coffee at the exact same time. In other words, why am I multitasking here, doing something vitally important which is driving a car safely, while talking to you, and sipping on a coffee? Well, it’s actually to talk about something that you’re probably doing every single day, which is multitasking during probably one of the most important things that you could ever be doing with your shop every single day, which is marketing your business.I’m Captain Car Count, so of course I’m talking about auto repair marketing. This really goes into all areas of your business. I mean think about it, how many times are you being pulled in all these different directions. As the auto repair shop owner you’ve got a lot of things that you need to do. You have a lot of employees talking to you, you have customers, parts vendors, the phone’s ringing, and you’re trying to do a lot of things at once. Oh by the way, you’re going to try to squeeze in a few minutes here or there to do your auto repair marketing. I’m going to tell you, stop doing that. That is a recipe for disaster. You’re never going to do everything really, really well.Now fortunately I’m at a red light here, so I can stare at the camera. When we start rolling, I have to focus on the one thing, the most important thing, which is right now, which is navigating this beast down the road safely so I don’t hurt anybody, or hurt myself. Think of it that way when it comes to your marketing. Focus on marketing, and nothing else. The best way to do that is get the heck out of the shop. Chances are you’re going to be really busy in the shop, people pulling you different directions, and asking questions, and the employee comes in with that one really quick question that turns into a half hour task that you just put on your back. Then if you get time, you get back to doing some marketing.I hope you understand what I’m talking about, is just get focused on the most important task, which is marketing. Now, how do you do this when you’re in a busy environment? Well the best way I know, is get the heck out of that environment. Get away from the shop, and get to a quiet place. If it’s a matter of staying home, if you can be left alone at home, then by all means stay at home. If not, go down to the public library, or find some place, a hotel lobby where you can be left alone to work on your marketing. If you’re trying to multitask while you’re doing your marketing, just like I’m trying to multitask and drink my coffee here doing this, you’re not going to do really well at any of that stuff. Marketing is extremely important.I hope I kind of drilled that idea into your head for today, so you do find the time to focus on marketing, and be 100% present with just marketing, and not doing everything else at the exact same time. You’ll get a lot more done, you’ll get a lot more cars coming to your shop, which is going to help you make a lot more money, okay? That’s going to do it for today.Before you discontinue reading, please, I’d love to hear your feedback. What do you think about car count daily? Do you like them, do you hate them, are there some suggestions you have for me other than not driving while I’m recording a video? Which okay I get, I’m not going to do that. I’m not going to say never, but I’m not going to do that a whole lot. Leave a comment below this video, shoot me an email, send me a carrier pigeon. However, just get the message to me. Let me know how you like these videos, and if there’s anything else you want me to touch on with these videos in the future.


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