Why Are Some Shops Afraid of Charging for Analysis?
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By Joe Marconi
I will never forget the day when a customer, who didn't like the price, took cash out of his pocket, crumbled up the cash, and threw the money at me.
This customer clearly crossed the line, in my opinion.
Before I tell the rest of this "true" story, I would like to hear from you: How would you have handled this situation?
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By Joe Marconi
Before I started my auto repair shop, I worked for a Ford Dealer way back in the late 1970s, and my goal before leaving that dealership was to become an A-rated Master Tech. Their definition, at that time, was that a Tech had to be able to repair everything and anything from bumper to bumper. Is that definition even possible? Can someone become proficient in every area of automotive service, repair, testing, and diagnosis?
About 10 years ago, I hired a technician that grew up in Greece. He was trained in one area of the automotive; Undercar. He was highly skilled in brakes, suspension, steering, wheel alignment, wheel balance, axles any issues or problems related to undercar. He was the best in his class, and I considered him an A-rated Master tech....in that area.
With technology changing at light speed these days. Is it time for techs to specialize or narrow their scope of skills?
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By carmcapriotto
Watch the Episode on YouTube
Rachel Spencer, Spencer’s Auto Repair, Krum, Texas. Rachel’s Previous Episodes HERE
Dale Warmuth, Leon's Car Care Center, Eureka, CA
Key Talking Points
Attention to detail- committed to customers, feels like home, purse hooks, lotion, indicates the quality of the shop. Clean, functional and responsible, and attentive Employees share responsibilities with their employees restroom Cleaning- checking on the bathroom several times a day than cleaning it in the evening Lighting and paint are key areas to update quickly, and quality toilet paper You have 1 opportunity to make a first-class experience
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Check out today's partners:
More Time. More Profit. Shop-Ware Shop Management getshopware.com
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Having been a shop owner for 41 years, I have lived through many economic swings, both good and bad. I can tell you that increases in prices, from gas to food to new car prices, can prove to be a good thing for auto repair shops.
People tend to tighten their belts during tough economic times, but also understand that they need their cars in the best shape they can be to save on fuel and save on costly breakdowns.
How can you help your customers save on fuel costs and focus on preventive maintenance?
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By Joe Marconi
When it comes to advertising, there is an endless list of strategies. And, it appears, that everyone has a different strategy and opinion about what works and what doesn't.
So, the question is: What's Your Most Effective Form of Advertising?
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