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Southards

Free Member
  • Content Count

    50
  • Joined

  • Last visited

  • Days Won

    3

Southards last won the day on June 23 2020

Southards had the most liked content!

Community Reputation

13 Good

About Southards

  • Rank
    Experienced Poster

Business Information

  • Business Name
    SOUTHARD TIRE & AUTO
  • Business Address
    474 S CLOVERDALE BLVD, Cloverdale, California, 95425
  • Type of Business
    Auto Repair
  • Your Current Position
    Shop Owner
  • Automotive Franchise
    None
  • Website
  • Banner Program
    Napa Car Care
  • Participate in Training
    Yes

Recent Profile Visitors

3,754 profile views
  1. 11 years ago I moved from rock and chisel to Tabs Autofluent. It's awesome and easy. About 5 years into it I purchased the software and now just pay $73 a month for all the updates and any assistance I ever need. The staff is great and can talk me through an issue or remotely hands on fix or show me what I need help with. I highly recommend
  2. Like I had to tell my best friend/bookkeeper, her job has VALUE! Our services have tremendous value, we earn it and deserve it. We're providing a valuable service because the customer can't do this. And like the others said, there is equipment, specialty equipment that wasn't cheap to purchase. The ONLY thing I retract is the brake inspection charge, and only if we do the work right then & there. Other than that, everything that needs diagnosing gets charge accordingly.
  3. What would you need to review our prior years taxes? Do CPA's work differently with an auto shop as opposed to some other line of business?
  4. I signed up for this GoMo and love it. So do our customers. Matthew has been very helpful, it's worth looking into. Now just need to learn how to implement it more to promote business!
  5. I charge $25 a day. I only impose this if it's been one week after repairs are completed. The most recent one the customer cooked the engine and was from out of state. The storage charges started on Dec 23rd, she called her bank and surrendered the vehicle. The bank called and arranged to pick up the vehicle and pay the balance, including storage. This worked out great, THIS time.
  6. Southards

    Southards

  7. WOW! You must be reading mine and my husbands minds! There is a shop two doors down from us that is this way. No! We DON'T get it. He had a truck sitting in the same cockeyed position, half on/half off the curb in his parking lot for 4 MONTHS, WTH is it? Is it a customer dispute, is it waiting for the "row boat" (awesome analogy), WHAT WAS IT. It drove us crazy, then one day it was gone and then another one sat in the same place for 2 months now. This particular shop we call "Eric the transmission god", but yet constantly hear that cars will stay with him for a month or more. More compl
  8. I send Thank You cards, write a note related to the service we provided. I thank them for 1) CHOOSING US and 2) TRUSTING US. Both of those are the key reason we're all still in business. I had two rubber stamps made, one in blue in saying "Review us on Google, Southard Tire and Auto". The other rubber stamp in red reads "Review us on Yelp, Southard Tire and Auto". I stamp both of these somewhere on the inside of the card and include our business card. My Yelp's are good, Google isn't so good as it seems to be tricky to do for some reason. I am also a TireRack.com installer, I REALLY e
  9. I just love it when customers determine the time, some even go as far as suggesting a price for our service. I have to hold my tongue and giggling to a minimum.
  10. Ya Know...... Some customers are just plain unreasonable & stupid and others are just laughable. This goes for every service oriented industry, my daughter tells us some real doosies in the restaurant business (you think we've got it bad!!!)
  11. Ya Know...... Some customers are just plain unreasonable & stupid and others are just laughable. This goes for every service oriented industry, my daughter tells us some real doosies in the restaurant business (you think we've got it bad!!!)
  12. The only paid advertising I do now is the local town phone book, and the local KOA & Thousand Trails camp grounds maps. I know for sure I get return from the camp grounds, the customers always tell me how they found us. As for the book, it's small but I feel necessary. So many good ideas here, but when I wear as many hats as I do (as we all do) I find I have no time to do the Facebook updates. I tried to do the local sponsorship for a couple teams, but now they don't add the logo because now they ask for they are reusing the shirts for the next year, strange as that sounds. Google and
  13. I am so glad you gave examples, now I just need to learn this part of my software, and APPLY IT! It does take courage and confidence, but sometimes the customer will appreciate the reminder because vehicle maint. is the LAST thing on their minds. Thanks for the tip!
  14. WOW, I was frustrated at the first part of the story, but the second guy??? OMG me and/or my husband would've gone off. A few things we have always told every tech out in the shop, 1) NEVER let a customer talk down to you, feel free to stick up for themselves or the shop, and 2) NEVER EVER LET A CUSTOMER TOUCH A SINGLE TOOL! Even an air hose, the customer must have permission first. Both of these situations suck, and they (the customers) make this line of business impossible sometimes. Just a suggestion, be prideful for being busy, because it's great to have that problem.


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