Jump to content


Free Member
  • Content Count

  • Joined

  • Last visited

  • Days Won


Southards last won the day on January 14

Southards had the most liked content!

Community Reputation

12 Good

About Southards

  • Rank
    Occasional Poster

Business Information

  • Business Name
  • Business Address
    474 S CLOVERDALE BLVD, Cloverdale, California, 95425
  • Type of Business
    Auto Repair
  • Your Current Position
    Shop Owner
  • Automotive Franchise
  • Website
  • Banner Program
    Napa Car Care
  • Participate in Training

Recent Profile Visitors

3,384 profile views
  1. Like I had to tell my best friend/bookkeeper, her job has VALUE! Our services have tremendous value, we earn it and deserve it. We're providing a valuable service because the customer can't do this. And like the others said, there is equipment, specialty equipment that wasn't cheap to purchase. The ONLY thing I retract is the brake inspection charge, and only if we do the work right then & there. Other than that, everything that needs diagnosing gets charge accordingly.
  2. What would you need to review our prior years taxes? Do CPA's work differently with an auto shop as opposed to some other line of business?
  3. I signed up for this GoMo and love it. So do our customers. Matthew has been very helpful, it's worth looking into. Now just need to learn how to implement it more to promote business!
  4. I charge $25 a day. I only impose this if it's been one week after repairs are completed. The most recent one the customer cooked the engine and was from out of state. The storage charges started on Dec 23rd, she called her bank and surrendered the vehicle. The bank called and arranged to pick up the vehicle and pay the balance, including storage. This worked out great, THIS time.
  5. Southards


  6. WOW! You must be reading mine and my husbands minds! There is a shop two doors down from us that is this way. No! We DON'T get it. He had a truck sitting in the same cockeyed position, half on/half off the curb in his parking lot for 4 MONTHS, WTH is it? Is it a customer dispute, is it waiting for the "row boat" (awesome analogy), WHAT WAS IT. It drove us crazy, then one day it was gone and then another one sat in the same place for 2 months now. This particular shop we call "Eric the transmission god", but yet constantly hear that cars will stay with him for a month or more. More complaints than compliments. And yes, we too get the same customers that say "no rush" then turn around and call the same afternoon "just curious what you found". We don't get it either. A car sitting taking up space is not putting money in my register, FIX IT AND ROLL IN THE NEXT ONE! Awesome post! Juli Southard
  7. I send Thank You cards, write a note related to the service we provided. I thank them for 1) CHOOSING US and 2) TRUSTING US. Both of those are the key reason we're all still in business. I had two rubber stamps made, one in blue in saying "Review us on Google, Southard Tire and Auto". The other rubber stamp in red reads "Review us on Yelp, Southard Tire and Auto". I stamp both of these somewhere on the inside of the card and include our business card. My Yelp's are good, Google isn't so good as it seems to be tricky to do for some reason. I am also a TireRack.com installer, I REALLY encourage my customers to leave reviews there, the ones on there have driven A LOT of new business my way, for tire installs, alignments and many other mechanical repairs and services. I get a lot of thoughtful responses because of these cards. Highly recommend it!!
  8. I just love it when customers determine the time, some even go as far as suggesting a price for our service. I have to hold my tongue and giggling to a minimum.
  9. Ya Know...... Some customers are just plain unreasonable & stupid and others are just laughable. This goes for every service oriented industry, my daughter tells us some real doosies in the restaurant business (you think we've got it bad!!!)
  10. Ya Know...... Some customers are just plain unreasonable & stupid and others are just laughable. This goes for every service oriented industry, my daughter tells us some real doosies in the restaurant business (you think we've got it bad!!!)
  11. The only paid advertising I do now is the local town phone book, and the local KOA & Thousand Trails camp grounds maps. I know for sure I get return from the camp grounds, the customers always tell me how they found us. As for the book, it's small but I feel necessary. So many good ideas here, but when I wear as many hats as I do (as we all do) I find I have no time to do the Facebook updates. I tried to do the local sponsorship for a couple teams, but now they don't add the logo because now they ask for they are reusing the shirts for the next year, strange as that sounds. Google and Yelp reviews ~ I had self-inking stamps made up "Review us on Yelp" & " Review us on Google", I stamp every customers receipt and circle with a bright highlighter pen. But I will think more on the referral business card idea, I like that one!
  12. I am so glad you gave examples, now I just need to learn this part of my software, and APPLY IT! It does take courage and confidence, but sometimes the customer will appreciate the reminder because vehicle maint. is the LAST thing on their minds. Thanks for the tip!
  13. WOW, I was frustrated at the first part of the story, but the second guy??? OMG me and/or my husband would've gone off. A few things we have always told every tech out in the shop, 1) NEVER let a customer talk down to you, feel free to stick up for themselves or the shop, and 2) NEVER EVER LET A CUSTOMER TOUCH A SINGLE TOOL! Even an air hose, the customer must have permission first. Both of these situations suck, and they (the customers) make this line of business impossible sometimes. Just a suggestion, be prideful for being busy, because it's great to have that problem.
  14. I completely relate to every vent here. My husband needs me to be the front "man" to the customers, especially the selfish, impatient rude ones. We too don't have to many of them, but BOY it doesn't take but one to just impale a good mood for the week (if you let it like my husband does) Here's my 2 cents..... Something about an impatient customer just brings out the calm evil in me, "well sir, I understand you need everything now, and it's the day before you leave for a trip, and it's a Friday, and you don't have the $$, but (with a prideful smile) we're very busy and I just don't have a man to work on your vehicle for at LEAST a couple days". Now had he not been a DICK about it, I would have (maybe, if even possible) considered how to strategically work him in to the schedule. But that went out the window when his a$$hole attitude walked in the door. And, don't get me started about the Yelp reviews that somehow leave out THEIR unrealistic demands and out-of-context recollection of the encounter. Even after 10+ years some customers (the good and the bad) still shock me, but I am sure that will never change.

  • Create New...