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CAR_AutoReports

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CAR_AutoReports last won the day on November 19

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About CAR_AutoReports

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    701 N Stiles Street, Linden, New Jersey, 07036
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    Marketing to Auto Shops
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    Shop Owner
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  1. CAR_AutoReports

    Customer's buying their own parts

    Here's a new way to look this trend. Imagine you're the customer and you walk into a computer store to get your computer fixed. The store clerk tells you that you need a new motherboard and the cost of the motherboard is $500 and the labor is $200. Now you go home and find the EXACT same motherboard available for sale @ $200 retail and shipped to your house within 2 days. You're a little upset aren't you? You feel like you've been taken advantage of. Because that's the feeling we get when we're the consumer. Is this fair? Not in the least. Everyone but the manufacturer and the guy selling it to you for $200, is having a really hard time dealing with this. But the manufacturer doesn't care, because he sells his product and the guy at online terminal doesn't care, you helped him keep the lights on. But the poor soul at the retail outlet is going to get his ear chewed off because he "ripped you off". Meanwhile he probably paid $325 for the same part because got it locally. Here's the way to eliminate that angst and customer anxiety. You walk into a computer store to get your computer fixed. The store clerk tells you that you need a new motherboard and the cost of the motherboard is $250, the labor is $400. Now you think the labor is a little high, so you call around and get similar labor quotes. Maybe you can find someone to do it for $350, maybe you get quotes for $450. But ultimately, the price of labor will reflect the facility, employees, and level of service you want to pay for. The internet (Especially Amazon) has completely ruined the price matrix on parts but what it will never do, is ruin local labor and skills prices. Why do you think Costco is so successful? Their entire model presents significant value to the end consumer, our model does not. We would better serve ourselves by standardizing pricing on parts like @bstewart mentions the HD industry does. Because then we don't rely on parts prices to make up the gaps, there are no gaps. Each facility prices according to overhead and service and the consumer experience becomes very streamline. Happy customers mean returning customers and referring customers.
  2. Sounds like our shop... Are you hiding in the closet somewhere??
  3. The real problem is your haggler is comparing apples to oranges. He talks about how much of a professional he is in comparison to you, and then uses the most ridiculous job to do it with. Cleanings. Cleanings for the automotive industry is the equivalent to getting your car washed and vacuumed, not even a detail wash and vacuum. To truly compare apples to apples, he should compare when someone comes in and says their tooth hurts. Then, diagnosing has to be done. Albeit, light in most circumstances. Xrays have to be done. Patient has to go in the chair and physically get inspected. Sometimes it's not easily visible on the Xray or in the visual inspection and he has to actually do something else. A professional in this field has to start with the basics each and every time. Interview the customer about the problem. Perform all the basic checks on the vehicle. Then perform basic checks based on the symptom. Then check for codes stored. Evaluate all of the above. Formulate a test plan. Execute said test plan. Mind you.... we haven't even started testing yet and at least 30 minutes have gone by, our non disposable scan tool was used, along with years of experience.
  4. As the auto industry moves on into the modern age, repair centers all around the country are experiencing pressure with the tech world and our world colliding. We are all trailing nationwide franchises and dealerships that have endless resources working at their disposal. For most smaller auto repair businesses there isn’t enough time, money, or energy to attempt to constantly and actively secure the new business. We’re mostly worried about attempting to maintain the existing business we have, which has newer cars and increasing demands. Most of our time is now spent adjusting to the learning curve of advanced vehicle systems. However, that’s just a shop problem. The front office of your shop has its own issues to contend with that didn’t exist 15 years ago. Make no mistake about it, our industry is in the middle of a revolution and with 3D printing knocking at the door… the amount of balls to juggle are going to be considerable and it's all just getting started. Today’s auto repair businesses need to worry about the following: Location – Securing a proper location and the authorization to conduct business there over the long term ensures survival. Tools – Without the proper tools, we just can’t work on today’s vehicles. Training – Without the proper training, we put ourselves and our customers at high risk. Employee Engagement – Keeping your employees as interested in your success as you are is critical to the elements that keep people returning and employees from leaving. Employee Advancement – Providing an environment where employees know they can grow with your business, whether financially or moving up within the organization, is the key to keeping and securing talent. Marketing – This is the most complicated element in today’s world. It involves a mix of a strong web presence, good advertising ethics, social media profile, and following up with customers. Advertising – Can be expensive and very confusing. The best method to start is to get your feet wet with small budgets that keep your name in front of your potential customers, constantly. Software – Without good software, it is difficult to run any business. Good software is and always has been subjective. Our experiences indicate that good software saves you time and builds trust with your customers. Most importantly, it should work for you and not against you. This article originally published in CAR's News Section
  5. As the auto industry moves on into the modern age, repair centers all around the country are experiencing pressure with the tech world and our world colliding. We are all trailing nationwide franchises and dealerships that have endless resources working at their disposal. For most smaller auto repair businesses there isn’t enough time, money, or energy to attempt to constantly and actively secure the new business. We’re mostly worried about attempting to maintain the existing business we have, which has newer cars and increasing demands. Most of our time is now spent adjusting to the learning curve of advanced vehicle systems. However, that’s just a shop problem. The front office of your shop has its own issues to contend with that didn’t exist 15 years ago. Make no mistake about it, our industry is in the middle of a revolution and with 3D printing knocking at the door… the amount of balls to juggle are going to be considerable and it's all just getting started. Today’s auto repair businesses need to worry about the following: Location – Securing a proper location and the authorization to conduct business there over the long term ensures survival. Tools – Without the proper tools, we just can’t work on today’s vehicles. Training – Without the proper training, we put ourselves and our customers at high risk. Employee Engagement – Keeping your employees as interested in your success as you are is critical to the elements that keep people returning and employees from leaving. Employee Advancement – Providing an environment where employees know they can grow with your business, whether financially or moving up within the organization, is the key to keeping and securing talent. Marketing – This is the most complicated element in today’s world. It involves a mix of a strong web presence, good advertising ethics, social media profile, and following up with customers. Advertising – Can be expensive and very confusing. The best method to start is to get your feet wet with small budgets that keep your name in front of your potential customers, constantly. Software – Without good software, it is difficult to run any business. Good software is and always has been subjective. Our experiences indicate that good software saves you time and builds trust with your customers. Most importantly, it should work for you and not against you. This article originally published in CAR's News Section View full article
  6. CAR_AutoReports

    Customer's buying their own parts

    Could not agree more! In addition, most shops may not know that they are actually personally liable for installing those parts! There is precedent where the court will rule in favor of the customer and not the shop. The logic of the court is, "You are the professional, you installed it... you take responsibility." Even if the customer signs away their rights on the invoice... We are strongly considering the Costco model at our shop. Just trying to figure out the right way to make it work and not upset our already existing base.
  7. CAR_AutoReports

    Customer's buying their own parts

    We've had life long customers start to request to buy their own parts online, at an alarming rate. They will come in and get a quote, leave... call back in a month when they want to do the service. When they call, they indicate that they would like to bring their parts in and only pay for labor. It puts everyone in a really difficult position. In addition, we are also having fleet accounts price shop online and complain about our prices. In many instances, we have had to show customers our purchase receipts to assure them, we are not "overcharging". I personally, have been making noise about this for over 5 years and everyone generally brushes me off as an anomaly. Yet, here we are... all becoming anomalies. Our vision for parts in this industry is a little scary initially, but overall we think the outcome will just lead to much higher labor rates and parts at a 15% above cost model. Welcome to the Costco model for Auto Repair.
  8. You can add videos to our platform and send them to your customers, right through our app. Videos and photos are a great selling point and help customers understand what is really going on.
  9. Hi Junior, We're here. Please feel free to ask any questions you may have.
  10. Hey Everyone, I'm Ricardo from Complete Auto Reports. You may have heard about the shop management software that we made at a shop in Linden NJ. We've been really busy over the last year trying to refine the process at a shop through the software. We have come up with something we think that people can and will benefit from. We want to start with smaller auto repair facilities who are looking for something to transition out of paper and pen, as well as word documents and/or excel spreadsheets. We've taken our software and made a free package that allows the following from any device with a updated and functional browser: Take appointments from your customers Digital Vehicle Inspections - Included in every service request and sent to each customer if performed Workflow - Pending, Under Process, Awaiting Approval, Approval Completed, Work In Progress, Completed Ratings - Customers can communicate ratings directly to you Messages - You can communicate with customers through the platform Customer App - All service history available, can schedule appointments with the app, transfer vehicle records to new owners Sales Reports 100% mobile - Works on everything from your 5inch iPhone to your desktop. You can presently upload all of your customer information: name, address, phone numbers, email. Paid for versions offer parts ordering through PartsTech.com and Employeement modules that track employee time on jobs. Are there members here who are interested in trying the free platform to see if it's a fit for their business? Anyone interested in the paid for versions, can also get 60 days of free use and discounted rates available from our SEMA promotions.


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