Similar Forum Topics
ROANOKE, Va. & DALLAS, Tex.--(BUSINESS WIRE)--Dec. 12, 2017-- Advance Auto Parts, Inc. (NYSE: AAP) and Interstate Batteries announce a strategic partnership to better serve the changing needs of the automotive aftermarket with premium quality products, expanded availability and enhanced customer service. Interstate Batteries, the leading replacement battery brand with the largest independent battery distribution system in North America, will become the exclusive automotive and specialty battery brand to Advance Auto Parts stores and customers in the spring of 2018. https://www.autopartsforum.com/topic/175-interstate-batteries-north-america’s-no-1-automotive-battery-brand-launches-exclusive-partnership-with-advance-auto-parts/
- 22 replies
- 1,037 views
ELIGIBILITY: The Advance Professional Availability Challenge (the “Promotion”) is open only to professional customers (not consumers) of Advance Auto Parts, who are legal residents of Florida, Georgia, Virginia, Maryland, and the District of Columbia, who are 18 years of age or older at time of participation (“Participant”). All other individuals residing outside of the eligible area are ineligible to participate and will be disqualified if attempting to participate. Void outside of Florida, Georgia, Virginia, Maryland, the District of Columbia, and where prohibited or restricted. Employees of Advance Auto Parts (“Promoter”), Genesco Sports Enterprises ("Administrator"), Advantage Hole In One, and their respective advertising and promotion agencies, parent companies and the members of their immediate families (spouses and parents, siblings, children and their spouses and in-laws) and persons living in the same household with such individuals (whether related or not) are not eligible to participate or win. Visit website for more details: http://advanceauto.us/vroom/challenge/
- 1 reply
- 492 views
Let me give you a prime example of what we are going through as a result of the Advance Marketing strategy:
Last week a customer came to us with a steering pull and requested a wheel alignment. After our routine inspection, we informed the customer that the ball joints were worn and they would need to be replaced before the alignment was done. The customer thanked us and said he would let us know what he decides.
The customer came back yesterday and told us, "I decided to go to Advance, bought the ball joints from them and they even LOANED ME THE TOOLS TO DO THE JOB!"
But, he is the real story: The truck now has clunks and noises and the steering wanders all over the road. His attempt to do his own ball joints, has now left his truck unsafe to drive due to his lack of expertise to perform the job properly.
This is what I have been battling with Advance and no one will listen. Why? They made the sale and that's what's important to Advance. Not the safety of the consumer, and certainly not the shop that lost the sale and is now stuck trying to figure out what went wrong.
The Advance marketing strategy will hurt the independents and send the wrong message to the consumer. Free testing, free battery installation, reading codes in the parking lot,loaner tools sets; will all do more harm than good to the relationship between Advance and the repair shops. How can Advance expect me to buy from them when they want to compete with me? That makes no sense.
And please don't tell me, "That's not your customer." I am so tired of hearing that. It is my customer! The entire motoring public hears and sees the advertising.
This is why I have serious issues with Advance, and cannot support them. And nothing will change as long as Advance listens to Wall Street and not Main Street.
- 33 replies
- 1,975 views
I got a call the other day from a shop owner who happens to own a repair shop in the town I live in. He told me that a new Advance Auto Parts store has opened up down the road and they want him to buy from them. I asked him how he felt about buying from Advance Auto Parts. He told me that he really has an issue due to all the signage in front of the store: Free Wiper Blade installation, Free Battery Testing, Free Battery Installation, Free Alternator Testing and Free Starter Testing. There’s even a sign that says, Loaner Tool Sets Available!
I don’t know how you feel, but as a shop owner I cannot align myself with a company that devalues the work we do. It’s hard enough to generate a profit these days, but to compete with the same business that wants me to buy from them? That’s insane.
Advance Auto Parts claims that they target the DIY, not my customers. But the truth is, everyone sees and hears their advertising. So my customers here the “Free message” over and over. And, let’s not kid ourselves: If Advance Auto Parts can convert a few motorist to try to do auto repairs themselves; that would be just fine for Advance Auto Parts. All at the expense of the auto repair shops.
The bottom line here is truly the Bottom Line. Advance Auto Parts has to answer to Wall Street and its investors. I have to answer to one person…myself. And I will not compromise my beliefs for anyone or any company.
So Advance Auto Parts and Tech Net, say goodbye to someone that has been a life-long friend.
- 28 replies
- 1,789 views
A woman called her dentist the other day and asked how much would a root canal cost. Her dentist replied, “Sure, hold on, let me look that up. Ok, that’ll be around $1400 for that job. Would you like to come in and have that root canal done?” Ridiculous scenario, you’re thinking? I agree! A dentist would never give a price over the phone without first examining the patient. Why do some shops continue to give prices over the phone? Even something as simple as a wheel alignment price can lead the customer and you in the wrong direction. Do you really know the car needs an alignment? Pricing over the phone is the same as giving them a diagnosis. When a customer calls for a price on a water pump and you give a price, you are saying to them, “Yes, it IS the water pump and here’s the price. And then you get the car in the bay and it needs hoses, a thermostat, and the radiator is leaking, not the pump. Giving prices over the phone also tells the caller to please judge you on price alone; a road I refuse to go down. I know this is going to push a lot of buttons today, but my tip today is to resist giving prices over the phone. Get the car into you bay, perform the inspection and/or the proper testing and then when you know what the problem is, sell the job. We are professionals, no different than the Dentist. Your thoughts?
- 54 replies
- 5,167 views