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Joe Marconi

Management
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Everything posted by Joe Marconi

  1. I think most of us feel the same way you do. Above all, I want to put my head on the pillow at night after a tough day knowing that I did all I can for the customer and that everything I recommend in repairs and service is completely honest and based on ethics. I tell my people, “Never put profit before people” The great Peter Drucker, a master in business would preach, “The principle purpose of business is to create a customer”. That’s it in a nut shell. The sad facts are that many national accounts do not have business models based on mechanics, but on sales figures. I am not going to judge anyone or any business type, but when you lose sight of why you are in business, things get convoluted. I am not going to lie to you and say that I am not interested in profit, or tell you that I don’t track the numbers of the business. I pride myself in the fact that I have expanded and built a fairly large operation, with 2 facilities, 10 bays and 16 people working for me. But what I will say is that I have never forgotten how I got here; and that’s taking care of the people around me and doing all I can for the customer. You are right on target and would like to hear from others on this very important topic.
  2. I know I speak for all ASO members when I say that we do enjoy the stories. It's almost like therapy; we all "kind of" have the same situations happen at our shops, you bring it to life in a way that makes us realize that we are all in the same boat. As far as helping other local shops, we too have pulled a few rabbits out the hat for other shops, only to never hear from that shop again. Sometime I feel we need to struggle with their problem, and not figure it out too soon. No matter how much another shop needs to be bailed out, everyone still has an ego. And, when the emotional tension is gone after someone else solves their problem, MR EGO can get in the way and cloud things up.
  3. I just got done putting up Christmas lights outside, around the house. Love this time of year!

  4. I don’t know how other state workers compensation insurance works, but NY stinks. It has become a battle every year to get my service advisors and manager properly classified. NY lumps them into the technician classification, which is vastly more costly and raises my workers comp insurance. I am curious, how do other states classify service advisors and managers?
  5. I was wondering how shops celebrate the holidays with their employees. For years we would have a shop party, but for the last two years we have been going out to a local restaurant with the wives and girlfriends. My manager suggested it and it has now become our new tradition. I guess to include the wives and girlfriend makes it more like family. What are other shops doing?
  6. My NYTECH rep is now selling zinc weights. I had to ask him about it and special order what we needed. They are trying to deplete their inventory of lead and will restock with lead if you don’t ask. We do a fair amount of tires and have all the special weights for the alloy wheels. The law in NY goes into effect April 1, 2011 and I want to reduce my lead inventory as well.
  7. As usual, you did not dissapoint us, another great story. It's strang how the transmission shop did not go thru the gears on the lift. I thought that would be a common practice. Right?
  8. That's funny, I need to print a copy for my waiting room!
  9. Great story. Life is about balance, and the scale needs to tip more in favor of family.
  10. Rust is a BIG problem and many times is that last straw that breaks the camel's back. We do a lot of fuel line and brake line repair, but when the frame is rotted, you have to draw the line. Just last week a customer came in with his Jeep for his regular scheduled service and we noticed his transmission was hanging down because the frame was rotted where the cross member/support was bolted to the frame. We did talk about frame repair, but with 185,000 miles on the clock, the owner put the car to rest.
  11. AutoShopOwner wants to wish you and your family a Happy Thanksgiving and thank you for your support and contributions that make ASO the best source for automotive business management.
  12. High mileage cars making customers to have second thoughts? In the end people are people. This has been a long recession and we hear now that we are in a recovery. (That’s debatable). However, we have seen an increase within our own customer base of new car purchases as customers say enough is enough. There seems to be a threshold factor taking place. As a car approaches or goes over 200,000 miles, many people are not too happy about sinking a few thousand bucks in their car to keep it going. Have others seen the same?
  13. Late Night Shift? There is a tire company in my area that has a late night, Thursday. They are open to 8:00pm. I really don’t know how profitable they are, they never appear that busy on Thursday nights. Has anyone tried a late night or know of other auto service companies that extended the work day? From what I am hearing, many national accounts are open extended hours, even Sundays. By the way, trust me...I am not looking to extend an already very long week...just want to see what the competition is doing.
  14. I have been there, my friend. I know how hard it is to sit down for dinner on a holiday and your mind can't help but thinking about business and how you are going to survive the next week. The stress is too much to take at times. But, we need to remain positive and give ourselves a little down time. That's all I'm saying.
  15. The Holidays; Take Time Off and Enjoy As we begin holiday season, it’s important to take the time and focus on the things in life that we can never put a price tag on; family and friends. Too many of us get caught up in the day to day tasks of business and we sometimes forget what life is all about. I urge everyone this holiday season to set aside time for family, for friends and for yourself. Put down the wrenches, put away the spreadsheets and reports and spend time enjoying the world around you. Your business and your work are an important part of life, but should serve to enrich your life, not consume it. Time is a precious, but limited commodity; let us not waste any of it.
  16. I am not sure, just got to thinking about this after reading about factory extended oil services and the fact that we seem to base our service intervals around the oil change. There are other services, systems and components that need attention aside from the oil change. People don't check anything anymore themselves and with the self service gas stations, simple things like wipers, fluids and tire pressure are never looked at. Maybe a $19.95 charge to go thru the check list? Another challenge would be to get the consumer to buy into it. I wonder if the quick lube industry is thinking of something like this. With car counts down at most quick lubes, they must be concerned. Maybe we should keep this to ourselves...what do you think?
  17. What a story! Brilliant! It may be funny, but that situation happens all across the country, every day. Your Katie is a gem, she should be cloned.
  18. We all have had that week from hell. You know, the one week that makes you ask yourself why in the world you ever got into this business in the first place. The week that makes you doubt yourself, your customers and the people around you. And as you push through the week, every turn you make you find another fire to put out, another bounced check to worry about, another comeback that needs to be done over again, on and on and on. By Wednesday you say to yourself, “it must get better, it can’t get worse”. Well, guess what? It can. For me, my recent week from hell happened this past summer. I came in on Monday morning in the second week of July to find that my service manager was sick and would probably be out until Thursday. I also learned that one of my top techs got into a motor cycle accident over the weekend and was seriously injured, with no information about his return to work. It was 6:45am and little did I know, this was just the beginning, and it was about to get worse. A Subaru we serviced a few months ago was towed in over the weekend with a seized engine and the owner was blaming us for not putting oil in the engine. He was demanding we pay for a new engine because in his mind, it’s our fault. I gathered my crew together a little before 8am and told them this was going to be a very challenging week. I also told everyone to be positive, work together and we will get through this. On Tuesday my air compressor caught on fire. The compressor, only a little over two years old, apparently had a defect in the wiring which caused a short and fried the motor. We were one month over the warranty and I had to eat the cost for a new compressor motor. On the ride into work on Wednesday I called my shop foreman and asked if it was safe to come in. I was joking, but he wasn’t laughing. There was silence on the phone and I asked, “What happened now”? He told me that the transmission we installed in the Dodge Van last Friday was towed in overnight; “the transmission doesn’t even move”, he said. He also told me that there was a note from a very unhappy customer that said she needed the van back ASAP! Then he told me that someone threw a rock through the front window and that the Police are waiting for me. I wanted to turn my truck around a go to the hills and hide. Aside from these new issues, we were getting behind in our work as the problems kept mounting. Somehow, we made it through the rest of the day. Thursday morning started out ok. My Manager was back and we were well into the process of getting all the issues settled. The compressor motor was due to arrive that day. Luckily we had an old back up compressor which kept us going. The glass company was there installing a new window. Things were looking better, I thought. But, I was wrong. That morning we received the wrong tire shipment, and all the tire sales for that day had to be reordered. We lost electric power from a downed pole around the corner at 10:45am. We did what we could, but we all know how dependent we are with computers, lifts, phones and other equipment. The power came back late that afternoon and we all stayed late into the night to catch up. The push to get the work done was draining everyone, including myself. I could sense despair setting in as the morale in the shop was suffering. I spent the better part of Friday morning dealing with the customer of the seized Subaru engine. The truth is, there was oil in the engine, but low about 2 quarts and he couldn’t read any oil on the dip stick. According to our records he was 5,000 miles over his scheduled oil service. We only serviced his car once and as I questioned him, I realized he didn’t take care of the car as he should, often going over the recommended interval for an oil change. I asked him if there were any lights on the dash before the engine seized. After a short pause, he admitted that the oil light and check engine light had been on the day the engine seized. Knowing the truth put me in a better position to deal with the problem. He was still angry and wanted to know what I was going to do because we were the last to touch the car, but the facts were the facts and I stood my ground. By Friday afternoon I was mentally exhausted and was looking forward for the week to come to an end. About 3:30 that afternoon, a long time customer came in for service on her car. I walked over to her to say hello and she started to cry. I sat down in the waiting area with her and asked if there was something I could do for her. She told me that her daughter, 41 years old, just passed away from cancer. She left two young children and a husband behind. In an instant, all the problems that happened the past week took on a different meaning; all of the worry that I had the past few days suddenly vanished. This woman had real issues to deal with; issues about family and life, and in the end, are the only things that really matter. I sat with her until her car was finished and listened as she spoke about her daughter and family. When her car was complete I walked her out to her car. As I walked back to the office, I started to put things in perspective and realized that all the trouble that had happened in the last 5 days seemed a lot less important. As shop owners, we face adversity every day. At times I feel we are being tested. Sometimes, things appear to be too tough to bear. Sometimes, just sometimes, the problems we face are just what we need to remind us that things could be a lot worse. For me, I learned a valuable lesson about life. I learned to appreciate the things that really matter in my life and not concern myself about the things that are only part of life, not what life is all about. Tomorrow is Monday, and I don’t know what the auto repair world has in store for me. It may be hell or it may be paradise. But whatever happens, I’m ready for it.
  19. There’s an old expression, “The fish stinks from the head down”, which obviously means that in most cases the culture of the company starts at the top, with management or even the owner. The rep I am referring in this case is actually the district manager. Plus, from what I am hearing, it’s common practice among other area reps from this company. I am not bragging when I say this, but my shop is the largest independent repair facility in my area. Other shops look to what we are doing. A clear message will be sent, just by my actions of refusing to conduct business with them.
  20. I have been thinking that maybe in the future we should create a maintenance interval that does not have to include an oil change. Think about, for customers using synthetic oil and with the direction that the car makers are going extending oil change intervals, you may not see the car often enough to check other vital service items. What about something like this... Basic Maintenace Service (between Oil changes) *Check tire pressure and adjust *Check for tire rotation *Inpsect and top off fluids *Inspect cabin and air filter *Check exteriori lights *Inspect belts and hoses *Includes multi-point visual inspection ALL FOR ONLY $??.?? Any thought? Just thinking for the future.
  21. Great marketing, and one thing to remember, it's a lot less money to market to your customer base, than it is to attract new customers.
  22. Auto Parts Company Crosses the Ethics Line Its one thing to open a parts store and do free check engine light scans, battery testing, battery installation in the parking lot along with wiper blades. And, although I don’t agree, I can’t stop a parts company from selling $11.00 brake rotors and $17.00 O2 sensors to the general public. BUT, it’s another thing for a parts rep to come into my facility and ask my lead tech if he knows of a tech that is looking for a job scanning cars and testing batteries outside the parts store. Or, approaching my service manager and asking him, if he knows of a manager that might be looking for a job at one of the parts store. This crosses the line and I am furious. The way they did too is underhanded and unethical. This rep came in my HOUSE and in a “round about” way was actually trying to recruit my top people. Business is Business, but this not about business. I will never buy anything from this company, not even if they are the only parts company in the world that has what I need. I refuse to patronize a company that has the morals of a worm. Just to set the record straight; my number one supplier has been and will always be CARQUEST. I do deal with other local companies as my second call. The part company I am referring to in this post is not NAPA, AutoZone, O’Reilly’s, Auto Parts International or Pep Boys. Nor is it a small local company.
  23. Dash Board Oil Change Service Reminder Indicator We are having more and more people extending their oil changes because they are paying attention to the oil change indicator light on their dash. We just had one customer who called us because she has almost 9,000 miles on her 2010 Honda Civic and the oil change indicator still says 50%. I told her you can’t go 18,000 mile before you oil and filter is changed. She said she called the dealer and the dealer told her to wait until the percentage is down to 20% or less. I told her that’s crazy. She came in for the oil change and tire rotation and we urged her to pay attention to our reminder sticker of every 4,000 miles and not the indicator. How are you dealing with this?
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