Joe Marconi

Here is my Christmas/Holiday business tip for all shop owners: For this holiday, which only comes once a year, forget about business, forget about your struggles, put down your tools, put away your spreadsheets and spend time with family and friends. The business will be there on Monday, trust me. We are a tough group, but we all need a little R&R, especially during the holidays. Merry Christmas, Happy Holidays! My wishes and prayers go out to everyone for a healthy and prosperous New Year! Joe Marconi

Great idea, great point, Dave.

Our tire business is growing, we do about $5-$6,000 per week, which is about 10% of total sales. Margins on tires are low, as you know, but when you sell a customer tires, the rest of the work follows.

I want to wish everyone a very Merry Christmas, Happy Holidays and great New Year. Joe Marconi

If I don’t know something, I will admit it. Years ago it was an ego thing. For some reason, we men, feel as if we need to instinctively know everything mechanical. But now, if I don’t know…I ask. I guess some men never get past that.

I was at a TECH NET meeting the other night and a discussion started on charging extra for mounting and balance new tires with TPMS. I was a little surprised to find that most shops don’t charge extra because they don’t rebuild the sensor by replacing the seal, core, retainer nut and cap. Most just let the air out, dismount and mount tire, put the core back in and that’s it. They claim that is only causes more issues and they can't charge for it becuase it adds too much more to the tire sale. I stock most of the TPMS kits and remove the sensor, replace the seal, the core and the cap when we sell a set of tires. I feel it’s the right way to do the job. We explain to the customer beforehand about the TPMS and also inform them that sometimes the sensors may need to be replaced if the core or retaining cap is seized. What are you doing in your shop?

Now that's the truth!

The ASA is a good organization. The training they offer, especially the management training (AMI), is also worthwhile. I don’t agree with where they stand on the Right to Repair Act, but that’s my opinion. The CCPN (Car Care Professional Network) is a very good organization which is part of the AAIA, (Automotive Aftermarket Industry Association). AAIA is also the Car Care Council. The CCPN will keep you updated with important issues. Here’s the link: http://www.aftermarket.org/ You should try to get involved with any affiliation with a major part company. I am TECH-NET facility and we have a strong group in our area. We meet often and discuss business issues. You should see if there are any local organizations in your area and also the local chamber of commerce and any other business group. Don’t limit yourself to just automotive, you will be surprised how much you can learn and grow your business by being involved with many types of organizations.

Inventory Write-Offs Speak with your accountant soon, depending on your accounting methods, you may want to check inventory for parts that have been damaged or have become obsolete. The drop in market value of the inventory can provide your company with added deductions.

I hear many conflicting points of view about Honda/Acura transmission services. The Honda/Acura dealers in my area only do a drain and refill. They claim that servicing the transmission with a total fluid exchange machine (notice I did not say flush) that removes all the old fluid and refills with new is not advisable. Also, Honda claims that if you should only use Honda fluid. We have all BG machines and perform transmission services on just about all makes and models. We have been doing this for more than 10 years. We also use BG synthetic fluid. I believe that I am giving my customers a great value by performing preventive maintenance and we back it up with the BG Lifetime program if the vehicle has under 75,000 miles. I do know one things, Honda/Acura has a lot of transmission issues that cannot be blamed on “TOO MUCH” servicing. I would like others to tell me their thoughts on Honda transmissions and other fluid services.

I laughed so hard I had to close the door to my office...I am still laughing...too funny!

Now that's a toy I want for Christmas!

My Snap On rep left me the new Snap On Verus scan tool. It appears to be really nice and has a lot of nice features, does anyone have any knowledge of the Verus Scanner?

First of all, welcome and best of luck! You say you have automotive experience, does that include management training? Do you have a business plan? The best advice I can give you is to make sure you have a well-written thought out plan. Many shop owners, myself included, were great techs, but knew very little about the world of business. I struggled for years until I realize that the skills of mechanics meant very little in being successful at business. do you have specific questions at this point?

December 7, 1941: Let us take a moment today and remember those who died 69 years ago, when the Japanese attacked Pearl Harbor and propelled us into WWII.

Thanks, I needed a good laugh this morning!

Alex, I am saddened by the loss of your father. I know how hard it must be. The loss of loved ones and family at any age is difficult to deal with. It’s all part of life and we need to look back on fond memories we had.

I think xrac makes a valid point. When you know the true cost of doing business, you stop giving a lot away. I have said this before; the balance between being profitable and competitive is tough to maintain. But, just doing simple math, any shop will realize that they need a certain dollar amount per job just to stay alive. Let’s say a shop’s total expenses for the month are $20,000.00, and let’s say a shop’s average car count for the month is 250, that means that this shop needs at least $80.00 “profit” per job just to pay the bills. When you look at it that way, you will realize that every job becomes very important for survival.

Define Your Role and the Role of Your Employees Everyone in your company needs to know what is expected from them. Everyone, including the owner, must have a clearly defined job description. To expect that an employee instinctively know what you expect is not fair to you or to the employee. It would be like shooting a rifle blindfolded, without really knowing where the target is. You have any idea and may hit the target by accident, but most of the times you will miss. Everyone needs direction and goals. You wouldn’t start out on a road trip without mapping out where you are going, would you? It’s the same in business. We need to communicate with our people and discuss with them the goals and vision of the business. When everyone is moving and working in the same direction, positive things will happen.

I feel from time to time I need to hold a meeting and review procedure and policy with my techs. When a period of time passes, they get a little sloppy. I guess its human nature? After a 20 minute meeting and a few follow ups for a few days after, we are back on track again. Is this a problem in with other shops? What tips can you offer to the members to keep techs on track?

I was wondering what other shops are doing with employee bonuses for Christmas or end of year bonus. I know it's been a tough few years for our industry and would like to hear from you. We have always gave some sort of bonus. For new hires, it's usually in the form of a tool bonus. For veterans employees, it's a combination of cash bonus with a gift card for the famliy. I don't go overboard, but I like to do something.

We get the same reaction at times from some people when we tell them upfront that there will be a diagnostic charge. I think between too many years of conditioning people by giving away the diag time and with many shops and dealerships now giving away diag time to get work, we are setting ourselves for disaster. We cannot give away much needed dollars that go into properly diagnosing a problem. I don’t mind listening to the car, quick visual inspection or even a road test to get an idea of the direction we need to take and to determine what tests are needed. By I don’t think we should be giving away diagnostic time. I hear it all over, from dealership to tire stores and now even many repair shops. I understand that we are in difficult economic times. And, I am willing to work with the customer and we even rewrote some of my diagnostic charges and procedures to fit the times. But, to blatantly give away profit? I might as well put the key in the door and lock it up for the last time. Is it me or doesn’t the rest of the industry see how complicated the future looks. By the way, the future is here! The problem is US; some shops don’t stick together and are short sighted. They feel by getting work thru the doors will help them survive. They are confusing sales activity with profit. Hybrids, electric cars, telematics, CAN technology and advanced electronics dictate our future. We need to change our mindset and understand that “DIAGNOSTICS” have replaced many of the common jobs we once did. Thanks Gonzo, you had to get me started?

Great Video! Tells it all (The langage is a bit offensive, but I am old fashion)

Amazing, very nice!