Jump to content
  • Announcements

    • AutoShopOwner

      Advertising & Promoting Your Company On AutoShopOwner - Information   02/25/2017

      This message is only shown to FREE members and goes away after subscribing to a paid membership. If you are joining AutoShopOwner to promote your business, service, or product to this community of auto shop owners, please subscribe to a Sponsor Member Annual Package before doing so. With the correct membership, you will have the ability to post about your company in your posts and forum signature.

      You can upgrade your existing membership here.

      All marketing attempts to this community without proper membership level and/or approval by staff, will be considered spam, result in topic/post removal, and a warning, which can lead up to the banning of your membership, company and/or product on all pages of AutoShopOwner.

      Thank you for your support.

Recommended Posts

We are looking to start stocking bulk oil at our shop. After meeting with our oil supplier, I came away with the following pricing options for our basic non-synthetics.

  • Castrol - $9/gal
  • Gulf - $7/gal
  • PuraLube - $6.50/gal (generic, house brand)

Naturally, I was curious why the prices varied so much for similar oils. The supplier replied that since all the non-synthetic oils met the API/OEM/DEXOS specs, they were essentially the same oil in different containers. The only "real" difference is the name and the marketing. Of which, Castrol has the best marketing, signs, banners, etc. (this is all quoting the supplier)


Personally, I have never had a customer ask what brand of oil we were planning on using. Rather, they just wanted to know if their warranty was still valid and when they would need their next change. That's it. In my mind, that does not warrant the premium for a brand name oil.


Am I unique in this? What are you guys keeping in bulk, and are you sold on the brand names?

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now