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We are looking to start stocking bulk oil at our shop. After meeting with our oil supplier, I came away with the following pricing options for our basic non-synthetics.

  • Castrol - $9/gal
  • Gulf - $7/gal
  • PuraLube - $6.50/gal (generic, house brand)

Naturally, I was curious why the prices varied so much for similar oils. The supplier replied that since all the non-synthetic oils met the API/OEM/DEXOS specs, they were essentially the same oil in different containers. The only "real" difference is the name and the marketing. Of which, Castrol has the best marketing, signs, banners, etc. (this is all quoting the supplier)

 

Personally, I have never had a customer ask what brand of oil we were planning on using. Rather, they just wanted to know if their warranty was still valid and when they would need their next change. That's it. In my mind, that does not warrant the premium for a brand name oil.

 

Am I unique in this? What are you guys keeping in bulk, and are you sold on the brand names?

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