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Marketing Strategy for High Traffic Area?


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So our shop is located on a street with heavy rush hour traffic, and lots of traffic at other times. do spinner signs or feather flags work for areas like this? everyday from 4pm to 6pm, vehicles are lined up and parked for about 3 blocks everytime the traffic light at the intersection 1/2 a block away from our shop goes red.

what sort of marketing can i engage for these vehicles?

 

 

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Water Proof And Self Adhesive

So our shop is located on a street with heavy rush hour traffic, and lots of traffic at other times. do spinner signs or feather flags work for areas like this? everyday from 4pm to 6pm, vehicles are lined up and parked for about 3 blocks everytime the traffic light at the intersection 1/2 a block away from our shop goes red.

what sort of marketing can i engage for these vehicles?

 

 

 

Get in your car and drive it at rush hour, look toward your shop and see what parts of your shop stand out. If you can, take someone with you and a camera and take pictures to help you visualize the shop's facade.

 

While you are at it, have a memo recorder, record your observations and anything that stands out. Next, think about what the people stuck in traffic could be thinking about, and the problems they could be having with their cars, e.g.:

 

Check engine light on? ABS light on? A/C doesn't work? Heater doesn't work? Belt's squealing, car making weird loud noises? Etc.

 

Then make a sign that stands out and appeals to them to come into your shop.

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I put a lot of the feather flags out when we moved into our new location. They definitely got a lot of attention. You can't just put 1 or 2 though. PM me and I'll send you the link for the best ones I found.

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  • 3 months later...

Make is simple, easy to read and quick. Something like....

"FINALLY, A MECHANIC YOU CAN TRUST"

Then your website address below.

 

When you print your website address, make it EASY to read - even use 2 colors if you can and don't forget CAPS and lower case.

 

Something like:

 

YourAutoRepairShop.com

or

YourAutoRepairShop.com

 

Either way, it's just easier to read and remember. And don't forget, most (over 60% - according to Google) of the local auto repair searches are on MOBILE devices. Make sure your site is mobile friendly.

 

Hope this helps!

Matthew Lee
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
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      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
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