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We've created this section here for you to post your shop website. This is a great way to get some feedback and suggestions from your peers.
Please post relevant automotive shop websites only. Any posts including non automotive shop websites will be moderated and removed.
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Had a Chevrolet Cobalt show up at my shop today. The kid called for a quick no start diagnostic. He thought it might be a camshaft position sensor. I sent my tech out to look at it and he comes back in to ask if I am joking. The Fuel injector rail is out and resting on the valve cover. The super charger is removed two of the intake manifold bolts are missing, one is spaced out with random washers. The kid mentioned none of this dropping it off. He will not answer his phone or texts.
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Anyone using alignment stands on a 2 post lift? How are they for daily use? I have a smaller shop with 2 techs and 3 bays, We have 2 lifts and 1 small "flat" bay. We are Japanese specialty shop that is growing and we were planning to add a new lift to the flat bay. The bay is not deep enough for a true 4 post alignment lift, so I was planning to purchase a new 2 post lift and add stands with an alignment machine in the near future. In searching for the right lift to be used with stands, I was just offered a used 2 post Hunter alignment rack that would fit in the bay for the same price as the 2 post with stands... and that really got me thinking... We do an average of 25 cars a week on 2 makes and we are adding 3 more early this year (thus the need for another lift). We just started doing tires this past year and only sublet alignments when they are absolutely necessary. Our situation is pushing us towards needing an alignment machine in house, but we could use another lift for "over flow" just a much. Knowing that we will be doing alignments out of necessity in the near future, I am leaning towards having a dedicated alignment lift. My questions are: 1. Does anyone regret purchasing their stands over an actual alignment lift? 2. Does anyone do "other" work on their alignment lift? 3. And how many alignments should I really expect? If space were a major issue, what would you do? (Drive-on alignment lift -OR- 2 post lift with alignment stands?)
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Hi everyone. I'm the business arm of a very new (Not even open yet) mobile auto repair business in a very rural area. I really just wanted to bounce a few ideas off of everyone, and get some input on what I have so far. We are starting on a shoe string, but Insurance and other fun expensive things are taken care of. Right now for work orders and labor times we're using Real Time Labor guide (Remember we're on a shoestring for these things but would love any recommendations on cheap SMS with more features 😂 ) Google calendar for scheduling and google voice to ring all the partner's numbers so someone can always answer. As of right now, my main problem is trying to source parts. The only parts store we have is a small Auto Value that I'll be talking to the owner of on monday because Auto Values websites seem to be beyond useless. All other parts stores are 40 or more miles away, although there is an oreilly's close to the edge of our service area so they could be used for some. Anybody have any suggestions on this or have any experience dealing with Auto Value? Any other suggestions are super welcome and I thank you all very much.
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We have implemented a new message system around member account information. If your account profile required fields are incomplete, you will now see a popup on the screen until you visit your account settings and update your profile. We attempt to capture this information upon registration but with the added ability to quickly login/register via social networks like Linkedin, Facebook, Google, and Twitter, members are not going through the normal registration process. Starting today, these and any other members with incomplete info will receive a quick message to remind them to update their profiles. Should you encounter any issues or need assistance, please post in this topic or send me a quick private message.
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By Joe Marconi
A few weeks back I had a problem with my refrigerator. I got a referral and called an appliance repair company. I called three times and each time I called this is what happened: "C and E appliance, please hold." I was put on hold three times for about 5 minutes. After being put on hold each time, a women would say, "What's the problem?" No engagement, no sign of interest for me the customer, no signs of caring. I gave the women a brief description of the problem and each time she told me someone would call me back. Well, no one did.
So, I called for the 4th time, and as the person answered the phone I said, "DO NOT PUT ME ON HOLD." There was silence, so I continued. I explained to her that she has spoken to me three times, I left messages three times and three times you told me that someone would call me back. She replied, "You are talking to the wrong person, if you have any complaints, write a letter to my boss, after all he won't listen to me anyway." I hung up the phone and called another company.
The lesson and takeaway here is simple: Who's answering your phone? The wrong people on the phone in your shop can kill your business. Have meetings with your people. Make sure you review your phone skills policy. If you don't have one, create one. Empower your people to people to handle issues. And make sure you log every phone call. If you feel you have a problem, start recording phone calls.
Your phone is your lifeline to future business. So, please ask yourself....Who's answering your phone?
By Ron Ipach
I'm going to go out here on a limb here and tell you -
YOUR ONLINE REVIEWS ARE THE MOST IMPORTANT FACTOR IN ATTRACTING MORE CAR COUNT!
First of all, the reviews given by your customers reveal the health of your business. If your customers aren't saying good things about you, that's a warning sign that you better get your act together right now and start providing a better experience for your customers.
Also, if you only have a few handfuls out of all the hundreds or thousands of customers you've worked saying good things - that's not a healthy sign either. They may like, or even love, doing business with you, but if they aren't telling the world (aka writing an online review), their little secret is hurting your chances to attract more car count.
You see, studies show that 92% of folks will read reviews before making a buying decision, and if you don't have a stellar reputation (4.7 or higher), they'll move on to the next shop.
In fact, I advise that you completely stay away from any form of online advertising for new customers unless your score is at least a 4.7 out of 5.0. Why? Because your prospective new customer will easily be able to compare you with everyone else and will more than likely choose the shop with the better reputation - negating all the time, money, and effort you've put into your advertising efforts.
Look, you can argue with me all you want, but we're talking human nature here. Most will always go with the higher recommended shop. Why not? If you don't have a great reputation score, all you're really doing is advertising for your competitors that do.
But your score isn't the only factor being looked at. There are actually three factors that are important about your reviews.
1. Quality (4.7 or higher overall score is needed)
2. Quantity (These days, a minimum of 75 reviews are needed, but in highly competitive areas, 150+ is needed)
3. Recency (You must be getting 1 or 2 new reviews every single week)
=== So you say you do a great job, your customers love you, but they just aren't writing those positive reviews that you need in order to let the rest of the world know how awesome you are, right? Here are three ways to get more reviews:
1. Ask. (Duh!)
2. Bribe. This has been very effective for a lot of my clients in the past, however it's also considered a no-no by the review sites and may get your account shut down if they find out.
3. Use an automated service like Soapboxx to do it for you that will email or text your customers after their service, ask if they were happy, and then send them directly to Google, Facebook, YP, or wherever you wish so they can write a quick word about their experience.
Soapboxx is the only automated review-boosting service created specifically for the auto repair industry and the beta-testing of the software has just been completed. (See just a few of the remarks from the users below) Go to www.Soapboxx.io for more details.
Check out what some of the members of the new Soapboxx platform are saying...
Whatever you choose to do, ask, bribe, or automate the whole thing - put getting more 4-5 star reviews at the top of your to-do list. It's simply the best thing you can do to help attract more car count to your shop!
By Carl Spandau
hello! i just opened a shop and am having a hard time gaining traction. im looking for some marketing techniques that work good for new business. i have tried social media and google add words with zero results. also are any of the social media marketing company's any good? the ones that call 20 times a day claiming to manage everything and create material for your pages. seems like the only people stopping by are the previous tenants customers and he did not have the best clientele. he marketed heavily discounted repairs, free estimates, bring your own parts. everything i dont want. I would appreciate any tips to getting people into my shop
my shop is a 4 bay with just me and my wife. very clean and remodeled with all the tools a shop needs except an alignment rack.
thank you for your time!
Is it just me? or does it seem that lately there are a lot of businesses being started that insert themselves into the flow of existing transactions only to harvest your profits and lesson the margins of those doing the work and accepting responsibility (us). I am referring to technology companies: Repair Pal, Openbay, CarFix and now Blockchain to mention a few. It is frustrating to me after having built a business (brick and mortar), purchased equipment, hired employees, provide training, accepted full responsibility and risk, supported my community only to have a startup backed by money hungry venture capitalists attempt to erode our profit margin.
I find the statements from co-founder Vladimir Lupenko of Blockchain in this months Ratchet & Wrench extremely arrogant: "The repair industry is huge, and people always get cheated" "We use reputable and undisputable technical data to set the market and price rate". Vladimir goes on to say "Based on our contractual agreement , the repair shop will have to provide the service at the price we have calculated".
As good shop owners, protective of our future, we best rally against this technology, this Wolf in sheep's clothing. My research of these companies leads me to believe that no good will come from their involvement in our businesses. We, as independent shop owners, are operating in an industry some see as ripe for consolidation and this technology is just one of the signs.
I ask that anyone reading this post refuse to participate. The involvement of these companies is not a 'quick fix' for a shop needing car count. Their intention is to drive down your prices, recruit price shopping customers only and mine your data base for their benefit. If our industry sees their existence as a threat and together, refuse to become a member of their organization, they will disappear. Without shops to refer to they lose all value to the consumer and will not be able to return a profit to their investors.
To read the complete article, follow this link: https://www.ratchetandwrench.com/articles/5504-how-blockchain-technology-could-affect-your-shop
To support this research here is a seperate article from this months Ratchet & Wrench magazine discussing how to price your services for long term health and growth: https://www.ratchetandwrench.com/articles/4841-how-to-price-to-gain-customer-loyalty?utm_medium=email&utm_source=utm_code