Quantcast
Jump to content


Alex

Google's New Mobile SEO Rules - Important!

Recommended Posts

We all know that Google rules the internet in terms of searches that drive traffic to websites. ASO alone receives 75-80% of its traffic from Google, then Bing. So ranking in search results is very important for website traffic. That being said, Google is now going to put weight on the "mobile friendliness" of websites and rank those that have a mobile layout, better. Starting April 21st, Google will use its new algorithm to re-rank results based on how well a website renders on mobile screens.

 

So if your website does not have a mobile layout, get with the webmaster or company that designs your site and make sure you have a mobile version working properly.

 

Below is a recent post from Google this past Feb. Source: Link

 

Webmaster level: all

 

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content:

1. More mobile-friendly websites in search results

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

 

To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

  • If you want to test a few pages, you can use the Mobile-Friendly Test.
  • If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
2. More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.

If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in our Webmaster Help Forum.

Share this post


Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Content

    • By Junior
      There is a software package called Complete Auto Reports (CAR), based in NJ. Wondering if anyone is using this software or demoed it? I reached out to them a few months ago to see the software, had a very poor interaction with the representative I dealt with. I still haven't found the software that works best for me so I'm still evaluating packages. I'm thinking about reaching out again and hope my experience was just a bad apple and not representative to the company as a whole. Wondering if anyone else here has any experience with them
       
      website : https://www.completeautoreports.com/
       
    • By Alex
      Google has a great informational page that outlines best practices to increase your website/business ranking in search results. 
      Can’t find your business? Improve your info.
      You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
      Enter complete data
      Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information updated as your business changes. Learn how to edit your business information
      Verify your location(s)
      Verify your business locations to give them the best opportunity to appear for users across Google products, like Maps and Search. Learn more about verification
      Keep your hours accurate
      Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open. Learn how to edit your hours
      Manage and respond to reviews
      Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
      Add photos
      Adding photos to your listings shows people your goods and services, and can help you tell the story of your business. Accurate and appealing pictures may also show potential customers that your business offers what they’re searching for. Learn more
      How Google determines local ranking
      Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
      Relevance
      Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
      Distance
      Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location.
      Prominence
      Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.
      Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
      There's no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.
      Source: https://support.google.com/business/answer/7091?hl=en

    • By Alex
      Google has a great tool that allows you to check the mobile "friendliness" of your website. Just enter your website url at Google dedicated page: https://search.google.com/test/mobile-friendly
      You should get something like:

      If you don't, time to look into updating your website 😁
       
    • By Junior
      So I started a new venture and I need some new shop management software. I have a new venture where I have moved to a lower volume, high margin operation where we offer primarily concierge service to high end customers with high end vehicles. As such my current needs are very mobile, I've been doing some research, but I though I'd post up here for some additional input. What I need is an entirely mobile platform. This sticks me with SAAS based products which is fine. Finally mobile data is plentiful in all the areas I operate in. Many of the web based services out there are still designed for desktop use, and although they are mobile in a sense, they are not truly do business anywhere solutions. I need to be able to book appointments, see service history, attachments to ROs (like photos), check recommendations, start new ROs with customer complaints, accept signatures all from a mobile phone. I could live with an iPad if needed, but the phone is most ideal.
      The software must have what are now a days standard features (or should be)
      Scheduling app with integration to previous recommendations/estimates in the booking interface This should also have some CRM features such as customer reminder notifications, would be great to have multiple contacts notified as often there is a groundskeeper or administrative assistant that we are dealing with as well RO management that includes technician notes, photos attachments, service recommendations and job status (linked to procurement management when parts need ordering) Ability to link service recommendations to estimates and easily turn them into new ROs   Inventory management, supply chain integration is nice, procurement management for tracking when and where all the parts are coming from VIN or Plate scanning via mobile camera to start new ROs or estimates with your now common carfax VIN lookup and service history Basically I need all the points of interaction with the customer to be completely mobile, they will not happen in the shop (usually), the RO processing itself can/will happen on a larger device such as desktop or tablet in the shop.
      Is anyone working with a company that has this level of mobility yet? My research shows that many of the companies that have long been players in this industry are very slow to adopt this new way of thinking, there are a lot of new names out there though!
       
      While I'm thinking about next level software, the software companies that know how be be ahead of the curve will soon start integrating calibration data VIA J2534 attached to the vehicle record and cross link to manufacturer databases for recommended updates. This will become increasingly important as more and more vehicles integrate complex self driving, in car entertainment and safety features that will require updating. Automatically notify technician of TSBs related to a vehicle and include other data integration features like this.
    • By ncsvoboda7
      So I am moving away from the automotive industry and will be staring a mobile heavy diesel repair and service business.
       
      Does anyone have any good contacts or know of any forums that would be of benefit to me to get some mentoring and some advice from the pros?
       
      Thanks in advance!


×