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Interesting article on Search Engine Journal about the importance of business reviews. Your business listing is prompted up with more positive reviews which is especially important for local area search.

Google Local Search Study: Businesses on First Page Have an Avg. 4.4 Star Rating

Google Business Reviews Rankings

Businesses ranking on the first page of Google local search results have an average review rating of 4.42 stars.

This information was revealed in a recent study from BrightLocal which examines Google reviews and how they relate to local rankings.

A high star rating was found to strongly correlate with better rankings in Google search.

Businesses ranking in the top 3 positions are more likely to have an average star rating of 4-5 stars (64% of businesses have 4-5 stars).

Out of those ranking in positions 7-10 59% of were found to have a 4-5 star rating.

Only 20% of businesses in positions 1-3 were found to have no Google reviews, compared to 26% of businesses in positions 7-10.

Those numbers stress the importance of having a favorable star rating when it comes to ranking well in Google local search.

Positive reviews send signals to Google that the business is trustworthy and provides a good experience for customers.

Therefore, Google will be more likely to direct people toward those businesses when searching for what they offer.

 

Other Key Findings from the Study

Only 5% of businesses have an average star rating below 3 stars

Photographers, alternative therapy businesses, and marketing services have the highest average star ratings

Senior living services, car dealerships, and hotels have the lowest average star ratings

Bars, restaurants, and hotels are the industries that are most likely to have Google Reviews

Accountants are the least likely industry to have reviews on Google

Results from this study are based on the analysis of 93,000 businesses’ Google reviews in 26 industries.

Another recent study from Moz further illustrates the growing importance of Google My Business signals in local search results.

 

Article: https://www.searchenginejournal.com/google-local-search-study-businesses-on-first-page-have-an-avg-4-4-star-rating/279895/

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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