Quantcast
Jump to content


Recommended Posts

Posted

This has kind of been a hot topic here lately...how do you guys deal with family and friends? I am trying to run a business, as are the rest of you, how do you deal with people wanting "friend discounts" or family not paying their bills. It seems I try and separate business and personal relationships and in the process end up being the "bad guy". How do you deal with close friends as customers and try to give them a deal but not go out of business by them expecting it every time? Do you just not do business with family or friends?

Posted

10% discount. Atleast 30% of my business are family/friends/networking. Generally people expect some sort of deal when they go with somebody they know in any profession. 10% doesn't break the bank.

  • Like 2
Posted

Depends on if they help you on occasion or just ride your coat tails. My mother, parts at cost plus cost of the tech. All others It's case by case.

  • Like 2
Posted

I recommend having a written policy. For example, employee's and their immediate family 20% off of book labor & parts at 20% over cost. What ever you decide, do it in writing, and be fair, firm and consistent with policy. Its the appearance of favoitism that leads to problems.

  • Like 2
Posted

When it comes to friends and family - Only after hours. You have to separate business and personal. You have bills to pay also. Are they going to help you pay an over-due bill if it comes down to it? Probably not! Your true friends will understand. Family - good luck.

  • Like 2
Posted (edited)

I guess I'm going back and forth between "Should I be separating business and personal relationships?" OR "How could I separate business and personal relationships?" A little background info on our company. I am in the office and my guy works out in the shop, we live together and work together and have a great relationship. When we go home we are home, we leave shop talk at the shop. BUT now I have friends wanting to do business with us and messaging me about business matters on my cell phone. I think they should be calling the shop. If you want to ask me how my day was call my cell phone but other than that I am trying to run a business and don't have every waking moment to check my phone or facebook messages (I have since deleted my facebook and leave my phone at home). We have friends who work for us. We have customers who have been closer than family growing up, I have customers who are now good friends. If I give every "friend" a discount we wouldn't still be in business. I was looking more into this because we are going on our 3rd year running the shop and I really have no idea how to deal with this situation. I found two great articles, one on how to separate business and personal relationships, the other on how its almost impossible to separate business and personal relationships in today's generation. I'm linking the two articles and copying a little from each.

 

https://drdemartini.com/writings_and_insights/becoming_your_best_in_business#content_top

 

 

Raise Your Standard

Anything you do consumes time. To maximize the value of your time, prioritize your interactions. People who seem less busy and want to consume your time may think you're being rude when you say no to their invitations, but busy people understand immediately that you're just choosing to prioritize and wisely manage your time.

People who don't value their own time want to take up yours with small talk, and if you keep associating with people who talk small, you could end up with a small life. You'll find out what kind of people they are by putting a fee on your time and raising that fee regularly. If people really value your skills and time, they'll pay for it.


"A man's growth is seen in the successive choirs of his friends."
- Ralph Waldo Emerson

http://www.forbes.com/sites/work-in-progress/2011/05/11/why-i-dont-keep-my-professional-and-personal-relationships-separate/

 

I've been told numerous times to keep my professional and personal lives and relationships separate. But I don’t agree. I choose to work with individuals for the same reason I choose to build relationships in my personal life: shared values. And I firmly believe that it is a rarity to find someone who thinks and feels as you do, so when you do find that combination – why limit it to a ‘professional’ relationship? And thinking about it – what IS a professional relationship and what is the difference in a personal and professional relationship?

I guess some would say a professional relationship limits conversations to more business speak; where as personal relationships and conversations can go anywhere from politics to religion and all through the spectrum. I’m unsure who everyone else has worked with, but the people I’ve worked with have certainly made their belief system known; and I like that. For me, “what you see is what you get” and I hope to work with people who are the same way.

Edited by PARKSINDUST
  • Like 1
Posted

I recommend having a written policy. For example, employee's and their immediate family 20% off of book labor & parts at 20% over cost. What ever you decide, do it in writing, and be fair, firm and consistent with policy. Its the appearance of favoitism that leads to problems.

I really like the written policy. that will help for keeping discounts in track for employees and immediate family. Thanks!

 

I know too many people to discount my friends much. They only people who get serious discounts are my kids. I just make sure that I cover costs on their stuff. Hey! My son and his wife make more money than I do.

I feel like this is true for us too, way too many connections being made daily to give a discount to everyone.

Posted

Sort of off topic a bit - have problems with financial end like most here do - but we are a two person shop - one in the shop and one in the office. Another huge issue we have is friends/acquaintances who think nothing of stopping by during the day to have us "just take a quick look" at something or stopping over to chat. I don't stop at your place of work and interrupt your day/work - why is okay for you to do it to us?!?!

I wind up being the b*&^h in the office because many days I am stressed out and trying to move my other half along to get stuff out the door and someone comesup strolling in and I sometimes wind up being out and out rude or give them the silent treatment while I fume inside.

The other half can't say no or be rude no matter how pissed he is - so sometimes a huge amount of time is lost. Makes me insane. I am tempted to stop by their office one day or show up on their job site and return the favor.

We have a fenced in facility that we have taken to keeping the gates shut and even locked and they sit outside the fence and blow the phone up or yell over the fence. Some even open the gate when we have it "fake" locked! I would NEVER open someones locked/shut gate. WTH!

Friend of ours has a body shop around the corner and goes thru the same thing. He has given up and winds up starting his work at 7pm after all the traffic has died down and he can work in peace. But then some jackass sees the light on....

Sorry just venting and would ask for advice on how to handle but know most will just say you have to lay down the law with them and explain you don't have time, etc. - easier said then done.

  • Like 1
Posted

Sort of off topic a bit - have problems with financial end like most here do - but we are a two person shop - one in the shop and one in the office. Another huge issue we have is friends/acquaintances who think nothing of stopping by during the day to have us "just take a quick look" at something or stopping over to chat. I don't stop at your place of work and interrupt your day/work - why is okay for you to do it to us?!?!

I wind up being the b*&^h in the office because many days I am stressed out and trying to move my other half along to get stuff out the door and someone comesup strolling in and I sometimes wind up being out and out rude or give them the silent treatment while I fume inside.

The other half can't say no or be rude no matter how pissed he is - so sometimes a huge amount of time is lost. Makes me insane. I am tempted to stop by their office one day or show up on their job site and return the favor.

We have a fenced in facility that we have taken to keeping the gates shut and even locked and they sit outside the fence and blow the phone up or yell over the fence. Some even open the gate when we have it "fake" locked! I would NEVER open someones locked/shut gate. WTH!

Friend of ours has a body shop around the corner and goes thru the same thing. He has given up and winds up starting his work at 7pm after all the traffic has died down and he can work in peace. But then some jackass sees the light on....

Sorry just venting and would ask for advice on how to handle but know most will just say you have to lay down the law with them and explain you don't have time, etc. - easier said then done.

Marista, same here!! No not off topic, still sort of same topic and I am in your same situation. I am in the office, he is in the shop, 2 man op. I know our close friends realize it is just us but new customers don't know that. I actually just got off the phone with someone that asked if Parks could take a look at something "real quick" I responded by saying well we charge 1/2 hour minimum on checkout and our hourly rate is $95 an hour, when would you like to schedule that? He responded by saying "oh you cant fit me in today?" I said no we have customers scheduled for today and the rest of the week. So now that person will go to anther shop and either get screwed over or he will try the repair himself and have it sit in his yard for 3 weeks, either way is it safe to assume he might be back? If not was it really a big loss? If that person doesn't appreciate your time or schedule than should he really be a customer? My man and I have talked out how we communicate when situations like this come up. If it is a regular customer/friend that gives us a lot of business, then yes we might take a look at something "real quick" lol but if its your average joe shmoe who comes in once awhile and rides peoples coattails then tell that person it will be 1/2 hour charge minimum for checkout, he doesn't like it, let him go. Like in the Demartini article above: People who don't value their own time want to take up yours with small talk, and if you keep associating with people who talk small, you could end up with a small life. You'll find out what kind of people they are by putting a fee on your time and raising that fee regularly. If people really value your skills and time, they'll pay for it.

"A man's growth is seen in the successive choirs of his friends."

- Ralph Waldo Emerson

  • Like 3
Posted

...family not paying their bills.

 

Any time I lend money to family or friends (essentially what you're doing if they do not pay upon delivery) I treat it as charity money. If they pay, great. But if not, it is fine, because I had already made it up in my mind that they would not pay.

 

Doing it any other way will lead to grief, frustration, and fractured relationships.

  • Like 2
Posted

 

Any time I lend money to family or friends (essentially what you're doing if they do not pay upon delivery) I treat it as charity money. If they pay, great. But if not, it is fine, because I had already made it up in my mind that they would not pay.

 

Doing it any other way will lead to grief, frustration, and fractured relationships.

 

 

One of the lessons I remember from my father. He would always tell me if you ever lend out money to someone, don't expect it back.

  • Like 2
Posted

That is a good lesson to live by. You need to start telling them you just don't have the time. Sorry. If you want to help them out, tell them after hours. Don't let anyone crush your dreams. They aren't true friends if they don't understand. I learned that a long time ago.

  • Like 1
Posted

Your friends and family should want to see you succeed. Everyone has to have their car worked on, nothing changes for them. I see nothing wrong with a discount for family members but friends.... that get's hairy. Who do you TRULY consider your friend. You may end up hurting peoples feelings or maybe offering ALL of your customers discounts because they are your "friends"...

Posted

If I worked for Home Depot and my sister or best friend came in to buy something, I would be very, very helpful and would charge the regular Home Depot price. That would be my only choice, because that price is dictated by Home Depot. When we work up the invoice at the shop, our price is dictated by the "total" at the bottom. My niece came in 2 weeks ago to buy 4 tires for her 530i BMW, and she paid full price for the tires and alignment. My overhead is not reduced a certain percentage for certain customers, so I seldom reduce the price. I am a preferred provider for the local hospital system (which I pay a yearly fee for), and their employees receive a 10 % discount, and that is a good thing! The program brings me lots of business. One thing that helps me with the friend and family discount scenario, is that I started in my Dad's NAPA store when I was 6, and he never gave any kind of friend/family discount ever. So that last 54 yrs. of doing it that way colors my thinking compared to the experience of a fairly new shop owner or shop owner couple. Some folks are new in business and some of their friends/family may want to ride that relationship onto a discount, but I think it needs to be handled with exemplary service instead of a discount. Discounts can kill the bottom line. Genuine Parts Company (GPC) put out a booklet in the 1960's entitled "Daily Controls for Month-End Profits." A couple things it focused on were controlling your overhead and and offering cut-rate pricing. I often think of that booklet when I am pricing jobs, looking at daily numbers, and in general running my business.

Posted

  • Friends and extended family get the " Fleet price" ($65/ hr and part price reduced by 15%) Only exceptions are: Mom (free) Wife (obviously free) and my kids. all others pay.

  • Like 1
  • 2 years later...
Posted

I recommend having a written policy. For example, employee's and their immediate family 20% off of book labor & parts at 20% over cost. What ever you decide, do it in writing, and be fair, firm and consistent with policy. Its the appearance of favoitism that leads to problems.

I realize this is an old post.

 

We are clarifying our written policy. Who is included as immediate family? We are listing what immediate family is included.

 

"Immediate" is being stretched so we are going to define "immediate". Where does the line get drawn? Wife, kids living at home, mom, dad. Step parents? Wife's parents? My mom raised him, he's like a brother to me? My girlfriend I live with but we're not married? My baby momma that I don't live with? Can you see the stretch? TIA

Posted

If a person is the brother, father, son, mother, sister, etc. of the manager of the local Home Depot store manager, that person "may" get a 10% contractor's discount. I believe that is all.

 

With that said, my friends and family members get standard pricing at my shop, because it costs the same to service/repair their vehicle as it does anyone else's. We strive to give them the same excellent service that we give our other clients.

Posted

Something I learned a long time ago is that people can't do to what you don't allow them to do. If they are there because they truly want you to work on their cars or are trying to give you business then I could see a small discount.

If on the other hand they are there because they are trying to get something for free, then you should charge them . Some times all it takes is a reminder that this is how you earn your living and feed your family and the true friends get it.

The rest should be overcharged and sent on their way, they don't care about you or your business. The sooner you sort them out the easier it becomes.

  • 3 weeks later...
Posted
Sort of off topic a bit - have problems with financial end like most here do - but we are a two person shop - one in the shop and one in the office. Another huge issue we have is friends/acquaintances who think nothing of stopping by during the day to have us "just take a quick look" at something or stopping over to chat. I don't stop at your place of work and interrupt your day/work - why is okay for you to do it to us?!?!
I wind up being the b*&^h in the office because many days I am stressed out and trying to move my other half along to get stuff out the door and someone comesup strolling in and I sometimes wind up being out and out rude or give them the silent treatment while I fume inside.
The other half can't say no or be rude no matter how pissed he is - so sometimes a huge amount of time is lost. Makes me insane. I am tempted to stop by their office one day or show up on their job site and return the favor.
We have a fenced in facility that we have taken to keeping the gates shut and even locked and they sit outside the fence and blow the phone up or yell over the fence. Some even open the gate when we have it "fake" locked! I would NEVER open someones locked/shut gate. WTH!
Friend of ours has a body shop around the corner and goes thru the same thing. He has given up and winds up starting his work at 7pm after all the traffic has died down and he can work in peace. But then some jackass sees the light on....
Sorry just venting and would ask for advice on how to handle but know most will just say you have to lay down the law with them and explain you don't have time, etc. - easier said then done.


People wanting to come in and talk to you and spend time with you it's really a blessing. You make your business run by developing a fanbase and you shouldn't be complaining about having people who like you enough to take time out of their day and hang out with you. Be grateful for that. Politely let them know that you have to get back to work so you can talk to him the next day!

Sent from my SM-T800 using Tapatalk

Posted
On 1/28/2015 at 7:54 AM, mspecperformance said:

 

 

One of the lessons I remember from my father. He would always tell me if you ever lend out money to someone, don't expect it back.

One of my favorite sayings "If you lend someone $100 and never see them again, it was money well spent."

  • Like 2
  • 6 months later...
Posted

Employees pay cost for parts and don't pay labor. But, they have to fix it themselves. After hours. They can fix their immediate family's ( people who live with them ) vehicles the same way. Everything else gets billed out normally. After they've spent 10k or so they get a 10% parts and labor discount. Same as fleets. After everyone gets their cut, I still want mine. We have a minimum charge 1/2 hour if you want a set of eyeballs. Usually we say Yep it's broken do you need a loaner car or a ride home?

  • 5 months later...
Posted

This is definitely something we have dealt with in the past. What we have resorted to doing is employees and those who live in their house get parts at cost plus 10% to cover sales tax and labor is free if they do it after hours. For everyone else (extended family and friends of myself and all employees) it has to be normal pricing. As a result, we rarely have the family/friend issue and few of our family bring their vehicles in. 

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      April 15th is behind us — but your tax strategy shouldn’t stop there. In this episode, Hunt Demarest, CPA at Paar Melis, shares exactly what auto repair shop owners need to be doing based on how their tax season wrapped up. Whether you filed early, waited until the last minute, or punted with an extension, Hunt helps you take the right steps now to avoid penalties, reduce next year’s bill, and keep your shop’s finances dialed in.
       In this episode, you’ll learn:
      Why filing an extension isn’t always a problem — but failing to plan ahead is The costly myth about tax extensions that trips up even seasoned shop owners What to do now if you owed a big tax bill or got a refund The IRS’s rules on estimated taxes and why ignoring them leads to penalties Smart financial habits every shop owner should adopt after tax season ends
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Bonus Episode - Creating Chaos Through Impulsive Business Decisions With Tannar and Kassiady Markham
    • By carmcapriotto
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Mauro Stara from 6packceo.com shares powerful strategies for staying strong, sharp, and energized as a business owner. He breaks down common myths about health and highlights the importance of a personalized approach to well-being. Key areas of focus include the essential roles of sleep, nutrition, and stress management in promoting longevity and a high-quality life.
      Mauro offers practical tips for optimizing sleep by aligning with your circadian rhythm, managing light exposure, timing meals strategically, and maintaining proper electrolyte balance. He encourages listeners to treat their health like they would their car, prioritizing regular care and attention to ensure a longer, more energized life.
      Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Overview of Dr. Jessica Kriegel (00:00:00) Three-Step Change Equation (00:02:47) Accountability in Business (00:03:31) Results Pyramid Explanation (00:04:11) Beliefs and Experiences (00:05:09) Defining Workplace Culture (00:06:50) Hospital Story for Illustration (00:12:02) Transformative Change Through Storytelling (00:14:09) Culture of Caring (00:15:09) Storytelling in Meetings (00:15:58) Generational Dynamics (00:17:51) Technology Adoption Across Generations (00:20:37) Connecting with Dr. Kriegel (00:22:23)
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/         Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 213 - Navigating The Family Business With Joseph Schindler
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 


      Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 


      In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.
      Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.
      Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.
      Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.
      Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.


      Introduction and Importance of Marketing (00:00:09)
      Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.
      Guest Introductions (00:01:11)
      Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.
      Discussion on Car Count Issues (00:01:48)
      Chris expresses concern over shop owners complaining about low car counts and the lack of planning.
      Identifying Seasonal Trends (00:02:32)
      Kim discusses common excuses for slow periods and the importance of recognizing seasonal trends.
      Understanding the Marketing Calendar (00:04:23)
      Caroline explains the significance of analyzing past performance to create an effective marketing calendar.
      Proactive Marketing Strategies (00:06:11)
      Kim shares insights on developing marketing plans based on historical data and identifying slow periods.
      Creative Marketing Solutions (00:07:25)
      Kim describes a unique marketing strategy developed around the local state fair to attract customers.
      Importance of Planning Ahead (00:09:27)
      Kim emphasizes the necessity of proactive planning rather than reacting to slow days.
      Timing for Event Promotions (00:12:30)
      Discussion on how far in advance to plan marketing strategies for events like the state fair.
      Community Calendar Considerations (00:14:09)
      Caroline advises checking community calendars to align marketing efforts with local events.
      Adjusting Marketing Budgets (00:16:19)
      Kim discusses the importance of reallocating marketing budgets based on seasonal trends.
      Applicability to Different Locations (00:16:27)
      Chris challenges the notion that marketing strategies are only relevant to local events, encouraging broader application.
      Yearly Planning for Marketing (00:17:09)
      Caroline stresses the importance of yearly planning for marketing strategies, even if starting late.
      Setting Holiday Schedules (00:18:49)
      Chris shares his approach to planning marketing around holiday closures as a starting point for the year.
      Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:
      Importance of Planning (00:19:14)
      Chris emphasizes the need for shop owners to have a structured marketing plan.
      Blocking Time for Planning (00:19:40)
      Kim advises shop owners to set aside undistracted time in October for planning.
      Using a Big Calendar (00:20:17)
      Kim suggests using a large calendar to visualize important dates and events affecting marketing.
      Analyzing Performance Data (00:22:25)
      Kim discusses breaking down historical data to identify busy and slow times for better planning.
      Setting Realistic Goals (00:24:20)
      Caroline stresses the importance of setting achievable marketing goals based on past performance.
      Understanding Marketing Budgets (00:26:17)
      Kim explains how to determine an appropriate marketing budget based on desired growth.
      Plan with the Pros Conference (00:28:49)
      Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.
      Event Success and Expansion (00:31:01)
      Kim shares the success of last year's event and plans for expanding this year's attendance.
      Facebook Group for Marketing Support (00:33:15)
      Caroline details the Auto Repair Marketing Mastermind group for shop owners to connect and share insights.
      Final Thoughts on Marketing (00:37:02)
      Caroline encourages shop owners to create marketing calendars and utilize available resources for success.
      Do It Scared (00:37:51)
      Encouragement to start marketing despite fears of making mistakes or not knowing how to begin.
      Getting Started (00:38:11)
      Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.
      Perspective on Fear (00:38:22)
      Discussion on the urgency of creating a marketing calendar to avoid business decline.
      Final Thoughts and Thanks (00:38:41)
      Closing remarks and encouragement to utilize marketing pros for effective growth strategies.
      Sponsorship Shout-Out (00:39:11)
      Promotion of Shop Marketing Pros as the recommended marketing partner for auto repair businesses.
      Closing Remarks (00:39:11)
      Encouragement to maintain a positive mindset and a farewell from Coach Chris Cotton.


      To listen to more episodes, make sure and go over to iTunes and or Spotify.
      Don't forget to rate and review us!


      Connect with Chris:
      AutoFix-Auto Shop Coaching
      www.autoshopcoaching.com
      www.aftermarketradionetwork.com
      940-400-1008
      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
      YouTube: https://bit.ly/3ClX0ae
      Email Chris: [email protected]


      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...