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I need feedback on the company Moving Targets. They market to new residents in your area for you, have social media marketing, texts message programs, email programs and more. The owner, Jay Siff, is a real nice guy and knows his stuff. His staff is very knowledgeable too. Is anyone using his company and how has it helped?

 

Here's a link for more info:

 

http://www.movingtargets.com/

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  • 3 weeks later...

It's in my opinion that usually the "new in town" customer will look online at reviews and decide which repair shop to use no matter what they get in the mail. I was thinking about mailers previously but realized that if i was a "new in towner" that is what I would do. Just a thought.

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It's in my opinion that usually the "new in town" customer will look online at reviews and decide which repair shop to use no matter what they get in the mail. I was thinking about mailers previously but realized that if i was a "new in towner" that is what I would do. Just a thought.

I agree, it's the way of world today.

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I agree that you need to have a strong online presence, but marketing is about customer touches. There is some value in touching those customers when they first move into the area before they have established buying habits with another shop.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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