By Joe Marconi
I can't tell you how frustrating it is to give a price on a radiator to a customer at the service counter, while he's on his phone searching for the part!
Here's what I do when I get a customer that tell me he can get the part cheaper....I agree with him!
I let him know that he can get the part cheaper, just like he can buy a steak and potatoes cheaper at the super market too. But he'll pay more for the steak and potatoes at a restaurant.
And then in a calm manner, I review all the benefits of me suppling the part, the warranty and the fact that if the part is wrong or defective or fails in the future, he will have no recourse and will have to pay to have done all again.
For most, it works. For many it's all about price.
Now Most IMPORTANT IS THIS: The reason why you don't mind spending more for a steak at a restaurant is because of the experience. So, make sure the customer experience clearly demonstrates the value of why people need to do business with you. When Value goes up, price becomes less of an issue.
Hope this helps. Let's hear from you on this frustrating topic!
Article: Mechanic For Life -- Ya start on the lube rack, then top mechanic, then your own shop... yep... You're a Mechanic For LifeBy Gonzo
Mechanic for Life
A lot of us mechanics may not have started out with the ambitions of being one. It’s just how things worked out. You might have started out with a college education or military background, and it turned out to be something that didn’t suit you at all. Others might have grown up in the business and were handling wrenches long before they were out of diapers. Still others started by fixing their own car, because they couldn’t afford to pay someone else to do it, and found it was something that suited them more than an office cubicle. Whatever the method that got you into the business, you’re probably hooked. Most likely, just like me, you’re a mechanic for life now.
I’ve been turning wrenches for as long as I can remember. Maybe not always for a paycheck, but no matter what I was doing there always seemed to be a wrench close by. Eventually, all that tinkering led to a chance to be a mechanic at a real shop. Actual diagnostics took a lot longer to learn, but it’s fair to say most all of us started off doing minor repairs or on the lube rack. Back when I started, my diagnostic skills and tools weren’t all that special. Usually nothing more more than a rubber hose held up to my ear to listen for knocks or taps, or whatever pieces of equipment the repair shop had on hand. It took time to learn how to diagnose a problem correctly, but even then, I was hooked. I couldn’t get enough of those mechanical marvels that travel up and down the highway.
Tools and techniques have changed over the years, and every mechanic has had to change with each new technical innovation. These days, the new technology seems to change even faster than a person can imagine. It used to be the hand tools that changed as rapidly as the new models were introduced, now it’s the laptop requirements and the software that are constantly changing more than the hand tools.
I’m seeing components such as the power steering pump, water pump and even the air conditioning compressors slowly being replaced by electronics. I’ve got a lifetime of tools and techniques I’ve learned to take care of all those fluids, belts, and hoses, as well as how to replace all those components. But, being a mechanic for life you have to expect changes like that. I’ve got drawers full of specialty sockets for timing gears, distributors and that odd looking soup bowl for removing those Northstar water pumps. Now, they’re just another one of those tools that will end up in a lower corner of the tool box along with an ever increasing pile of outdated scanners that are gathering dust.
For me, I’m still amazed at how many tools and techniques for repairing cars I’ve used for so many years are now just a lifetime of memories. The computers and data lines have taken over the automotive world, and the state-of-the-art electronics can be overwhelming to anyone unfamiliar with the modern car. Making a lifelong career as a mechanic means you’ll experience a lot of these changes in your tools, as well as the cars.
It is a new and different automotive world than ever before, but even with all these changes, and the years that I’ve been at this, I’m still amazed and in awe of the mechanical wonders we drive down the road. It’s that fascination of searching for a problem, the latest technology, and the mechanical nature of the modern automobile that gets to a person whose life revolves around maintaining them.
With all these changes it takes years to get familiar with the systems and to actually get good at this job. You’ll make a few mistakes, a few discoveries, but all in all, you’ll learn from them both. This learning process goes along with my favorite saying, “Experience comes from yesterday’s mistakes. Knowledge comes from not making the same mistake tomorrow.” That says it all. Then, you might branch out of the service bay into other forms of mechanic work. Maybe as a service writer, working in the parts department, maybe owning and running your own shop, or perhaps as an instructor bringing up the next generation of mechanics. Deep down we’re all still a mechanic just in a different way.
No matter what direction your future holds, you’re still a mechanic for life, and that’s just the way we like it.
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By Joe Marconi
My wife and I went to Mall yesterday to buy a gift for my grandson. We passed the men's belts and noticed a sales offer; 30% off all Belts. I stopped to look, and my wife said, "Don't you need a new belt?"
So, I picked a $40 belt that was marked down 30%, which brought the belt down to $28. My wife pulls out a $20 coupon, which brought the price down to 8 bucks!
What is the real price on the belt?....what is the cost price to the store on the belt?
Makes you think, right? I struggle with 10% discounts on AAA customers.
Is price all smoke and mirrors, when it comes to retail?
Hello just seeing if any of you guys are part of this program threw carquest or advance auto ? I have been part of it for almost a year now and i am not seeing any benifits besides the 24/24 warranty. Mostly because the person at the store we us does not go over things with us. Was just looking to seeing how some of you guys are benifiting from this program. Thanks
We use a plastic folder that we keep the tech worksheet and keys in until the job is finished. Then the invoice is placed in the folder with keys so everything is together when the customer picks up their car. I want to install a repair order rack to place the folders in to free up some space on my counters and make them easier to find. The problem I'm having is that all the racks I find are not "thick enough" to hold the keys with the folder. Some companies offer a rack where one hangs the keys beside of the repair order. I would prefer to keep it all together, I guess I'm funny that way. Any suggestions on a potential source?