Jump to content

Facebook marketing!

Recommended Posts

One of the best things ive discovered for driving traffic is Boosting a post on my business facebook page. While some or most may have seen the option to boost a post, Have you done it? My phone rings off the hook when I have certain tire specials going on, Or just a post for auto repair in general. I probably spend more than I should, Still working on making it efficient, But I do see results. Anyone else doing this? Feel free to share.

Link to comment
Share on other sites

Here's some data from our other business. Facebook is the main source of advertisement, weekly we see 400-600 patrons who mention they found us on facebook!

It can be extremely effective!



Sent from my SM-N910V using Tapatalk

Very Nice, How do you narrow your reach down? I sell used tires as well so i like to go probably 50 miles out. Its effective as I get people in that dont even come to my city for anything.

Link to comment
Share on other sites

We also use Facebook advertising by boosting a particular post, choosing the demographics and area we want. It has worked very well for us and it is cheap advertising.


The one thing I do hear our Facebook administrator tell other business owners is to be specific on the ad you boost. Instead of focusing on the entire shop, focus on one specific area, like brakes...... and use lots of pictures!! Our A/C ad had a picture of a dog hanging out the car window.

Edited by PAPShop
  • Like 2
Link to comment
Share on other sites

  • 8 months later...

Are you managing the ads yourself or do you guys have a company doing it? I recently had a sales pitch from a guy who charges $1200 a month (not including ad budget). There is a 30 day trial with him but I think the price is high unless the ROI proves to be amazing. I tried 2 different campaigns on my own with not much luck.

Link to comment
Share on other sites

I've had autoshop owners who have used Facebook and/or Google adwords and they all got results.


The problem is, when the ads stop so do the customers.


We are deriving far better ROIs (return on investment) on cheap SEO tactics like using keywords tied to cities and zip codes and attaching alt tags to images. YouTube videos work great, too.


I have one client, a PDR guy, makes over $250,000 a year and relies on little more than SEO (and working extended hours to serve all his clients).


I have another Auto Pro who was spending $600 a month on Adwords. I SEO'd his site and now he gets More customers and keeps his $600/month for himself.


SEO is an asset. Advertising is an expense.

Link to comment
Share on other sites

  • 2 weeks later...

I'm getting rid of Facebook. Too much hassle. Had a customer complain that we put a hole in his engine block doing a water pump and timing belt and he's now leaking oil. We did the repair 7 months ago. Within an hour of the one bad review I had two additional reviews from people I investigate who happen to be friends of the first guy who said we used tape to cover an engine block hole! There's no policing this type of thing.


I get good results from Google Adwords and I took my Facebook account down.

Link to comment
Share on other sites

I'm getting rid of Facebook. Too much hassle. Had a customer complain that we put a hole in his engine block doing a water pump and timing belt and he's now leaking oil. We did the repair 7 months ago. Within an hour of the one bad review I had two additional reviews from people I investigate who happen to be friends of the first guy who said we used tape to cover an engine block hole! There's no policing this type of thing.


I get good results from Google Adwords and I took my Facebook account down.



There is no policing any type of review platform unless it is on your own website. Yelp, Googl Review, Facebook etc fall into this category.


I know you are pissed off and I would be as well however by just turning off facebook as an act of defiance you are just keeping yourself in the digital dark ages. To make any any social media / review platform work for you, you must be consistent. To drown out the negative reviews you must obtain positive reviews. The only way you get ahead of it is to embrace the good with the bad. There is nothing anyone can do to stop change. This is the world we live in.

  • Like 1
Link to comment
Share on other sites

Respectfully disagree. I have a productive website, SEO working, and Google Adword campaigns. Facebook is expensive to drive traffic in comparison. It also brings out the people too willing to throw flames without thinking, without consequence. I watched a concerted effort to slander my business reputation with false claims yesterday and I've seen it happen too often to others as well. I'm nowhere near the digital dark ages as you suggest but I appreciate your thoughtful and kind words. Yes, I am pretty disappointed in the Facebook folks and I've tracked FB for three years. It's brought me minimal to no direct positive benefit. It has brought me hours of worry and stress. I've called each negative review I've had (about 6) since I bought my shop three years ago and not one of them would talk with me. Not one of them had a complaint while here for service. One complaint declined all services and still complained because he did the repair himself across the street in a parking lot in 30 minutes and we were charging him 5 hours of labor. Again, a flat out lie. The others who don't answer their phones or return my calls to discuss know they're not telling the truth or the whole story yet are willing to go out online and try to ruin my reputation. I've lost sleep and bent over backwards to help EVERYONE in my shop, especially the malcontents. There isn't enough business from Facebook to justify the headache and return.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
      The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
      Essentially, it all comes down to the culture of your company.  Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
      To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
  • Similar Topics

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Transmission Repair

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Learn how to improve your business and take it to the next level with these 21 tips and insights related to management, marketing, customer service, and personal growth. Our panel provides practical tips such as refreshing online photos, using referral programs, and creating a virtual tour of the shop. They also encourage humility, vulnerability, and continuous learning as essential tools for success in the automotive industry. Tom Ham, Automotive Management Network. Tom’s previous episodes HERE.
      Russell Crosby, Russ’s Wrench Auto Repair, Clinton, NJ. Russ’s previous episodes HERE
      Jeff Grassman, Carsmart Auto Service, Sumner, WA. Jeff’s previous episodes HERE
      Show Notes:
      Watch Video Episode HERE Updating Shop Photos (00:03:05) Updating old shop photos online to present a better image to potential customers. Tracking Business Performance (00:03:53) Tracking business performance and using past successes to market the business to potential customers. Tracking Your Numbers (00:04:23) It is important to track key point indicators and manage them to ensure clear expectations. Empowering Your Team (00:06:03) The importance of empowering your team to make decisions and not wasting time on small decisions. Effective Onboarding (00:06:46) Tips for effective onboarding, including giving new employees a legal pad and pen to follow and learn from experienced employees. Customer Referral Programs (00:09:36) Customer referral programs and how they can improve business practices. Be the Dumbest Person in the Room (00:11:27) The benefits of being in a room with people who are smarter than you and how it can lead to personal and professional growth. Working Interviews (00:09:12) The benefits of working interviews and how they can help employers find the right fit for their business. Be Humble and Vulnerable (00:13:03) Being humble and vulnerable when attending conferences and seeking to learn from others. Using Clocks for Efficiency (00:15:16) Using digital clocks in the workplace to keep everyone conscious of time and improve efficiency. Train, Tolerate, or Terminate (00:16:25) Jeff's tip on holding employees accountable (00:16:45) Jeff shares his method of holding employees accountable and how he avoids tolerating poor performance. Getting through tough situations (00:19:59) Tips learned from a former Navy SEAL on getting through tough situations and how it can be applied to business. Immediate Response (00:21:52) The importance of responding to customers' inquiries immediately, regardless of the method of contact, to increase the chances of getting the job. Preferred Method of Communication (00:23:56) The importance of finding out customers' preferred method of communication to ensure convenience and satisfaction. Building the Bench (00:24:03) The importance of building a team and having a bench of potential employees to minimize the stress of hiring and ensure a successful business. Approaching Situations with the Intent to Learn (00:26:05) The importance of approaching every situation with the intent to learn, whether it be a good or bad situation. Disarming with "Help Me Understand" (00:29:38) Instead of asking "why," which can put people on the defensive, it's better to say "help me understand" or "can you please help me understand." Parts Management (00:30:59) The importance of efficient parts management Expectation Inspection (00:33:15) The importance of setting clear expectations and regularly inspecting them to ensure that everyone is on the same page and problems can be addressed before they become major issues. Work Order Audits (00:34:38) The importance of work order audits Get Involved with Your Neighborhood (00:35:13) The importance of getting involved with your community, joining nonprofits, and helping people. They explain how this can benefit your business and improve your stature in the community. Stretching Out Your Outreach (00:36:46) Run Your Shop from Your Favorite Vacation Spot (00:39:14) Technology nowadays makes it possible to run everything from a remote location and how it can help cure micromanagement. Spend Intentional Time Every Working Day to Plan, Learn, and Manage (00:41:03) Wear a Bright Jacket or a Loud Shirt (00:42:30) Russ shares the benefits of wearing a bright jacket or a loud shirt, how it can help you stand out and start conversations, and how it can be a part of your brand. Virtual Tour of Shop (00:44:33) Using virtual tours of the shop to market it to potential customers. Slack Communication Tool (00:45:47) Useful Apps (00:47:47) Useful apps for the automotive industry, including Today's Class, Mentor/Mentee, ASE Renewal, Grammarly, Microsoft To Do, and Canva. Thanks to our Partners Shop-Ware and Delphi Technologies
      Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
      Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
      Connect with the Podcast
      -Join our Insider List: https://remarkableresults.biz/insider
      -All books mentioned on our podcasts: https://remarkableresults.biz/books
      -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
      -Buy Me a Coffee: https://www.buymeacoffee.com/carm
      -The Aftermarket Radio Network: https://aftermarketradionetwork.com
      -Special episode collections: https://remarkableresults.biz/collections

      Click to go to the Podcast on Remarkable Results Radio
    • By ASOG Podcast
      David & Lucas React: Flat Rate Master Gets Fired & Calls Out Shop Owners
    • By carmcapriotto
      Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. 
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
      Talking Points
      This recent trip out west - taught me some things about being connected Our own story of feeling like we were “on an island” Shop Owners are disconnected and feel the same way It doesn’t have to be that way Conversations that pointed me to the movie “Cast Away”  We were not created or designed to be alone. We need community.  Chuck Noland (in Cast Away) found a companion in “Wilson”. Who is your tribe? Other Shop Owners Facebook Groups 20 Groups Masterminds What resources do you have? What do you have to give? Coaches Industry groups/associations Industry Events You find what you’re looking for. So, look for connections. Take action.  As we visited shop owner after shop owner, we found ourselves having similar conversations about this ‘island’. Now we’ve connected our shop clients to the industry, other shop owners, and resources. Be a giver, a connector, a helper  
      How To Get In Touch with Shop Marketing Pros
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Thanks to our partner, RepairPal. Visit the Web HERE
      Click to go to the Podcast on Remarkable Results Radio

  • Our Sponsors

  • Create New...