I have sent out three mass text messages using BayMaster which is my shop management system. Worked great, targeted all my customers and kept them informed that I am open and willing to help. Definite positive results and the cost is negligible. I am in New Jersey and it seems everyone has a friend or relative that Covid has taken. For that reason I do not send a marketing message since I have no way of knowing what the recipient is going through during these difficult times. Instead I send out messages indicating that we are available to help our customers even for non-automotive needs.
I have $1.2M fully-equipped transmission shop looking for somebody to buy for very little in SLC, Utah. Willing to relocate? I own the property as well. I would be your landlord.
Email is & was important.
And yes, more than ever texting is critical too.
But what about in-app messaging and live chat?
Better yet, what about all 3 of these mediums working seamlessly together?
During a 4 part COVID-19 webinar series I'm hosting, I've been featuring guest speakers to share with us the importance of reaching smartphone addicted consumers remotely as #socialdistancing and #nocontact services gain in popularity.
Even though part 1 is over, it's not too late to join in for part 2 coming up this Wednesday.
May 27th at 12pm CST.
Get your complimentary invite here.
I started using video to sell jobs back in 2008 when YouTube was new. I Email a .pdf estimate along with a sales video link to YouTube. In the video, I address the customer directly, show their vehicle & license plate. We only do transmissions and in the video, I tell my customer:
What we're going to do to fix it.
What we're going to do to keep it from happening again.
Our close ratio went from 65% to 95% virtually overnight, no matter who the service writer is. Our YouTube channel now has over 2,200 sales videos on it.
Check it out at https://www.youtube.com/user/larrybloodworth
Can you really get the car count you need in the middle of a COVID-19 LOCKDOWN?
I wanted to share exactly what one shop owner did. I include the exact email he sent me that details HIS NUMBERS - and then show you exactly what he did - and even how much it cost him.
Let me know if you have any questions.
Hope this helps!
“The Car Count Fixer”
P.S.: Get 100% FREE & UNLIMITED ACCESS to your own Private Text Number on the GO-MO Dashboard!