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Incfile.com


Incfile.com

how much do you spend on google adwords?


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Incfile.com


Incfile.com


Incfile.com

We pay $800 a month for a company to keep us near the top plus the other things they do and nothing for Google or yelp. Paying Google $8 a click didn't seem to work for us. When we paid for Yelp it seemed to do better. 

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@steve fox I took a quick peak at your website and I can tell you that your wordpress theme hasn't been updated in a while and I would suggest adding some SEO plugins and a little work on optimizing the content. For instance, your site was built using WordPress 3.4.2 which was released September 2012. The platform is currently at version 4.8.2. I see a lot of outdated wordpress themes that were built and never updated. Your page titles and content need to be optimized as well. Update your site and optimize it, and you should be able to crawl up the search rankings.. 😁

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I claimed our Google business page and manage it myself. I also claimed our pages on Yahoo, Bing, Foursquare and Yelp. The smaller search engines take their information from these ones so it took a lot of time and determination but it was better than the hundreds of dollars we were paying someone else for nothing in return. I keep our information current and change the pictures once in awhile. We also got a new responsive website. We come up on the top of Google searches now and have been getting a lot of new customers.

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  • 2 weeks later...

I'm spending $675 for someone to manage Adwords and $1200-1400 a month to Google for Adwords clicks. Our CPC is in the mid $5. I'm wondering how much we need this because we come up at the top of the listings organically in a couple top categories. It's a tough call because the Adwords gets us at the top in categories we don't rank well in, and I hate to drop the top categories because that's where we get the most response. I still need to grow car count to pay for the extra service advisor and tech I hired in May so I'm not yet willing to back off.

This is a very open subject for me going forward.

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  • 1 month later...
  • 1 month later...

$500/month is the sweet spot for us on adwords express. We are in a low competition area, and that level keeps us plenty busy. I ran 6 catchy ads with $500 budget each for a couple months. The phone rang non stop, but more than 50% time wasters and wrong number calls looking for other shops so I cut back. 

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  • Have you checked out Joe's Latest Blog?

         1 comment
      I am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
      For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
      When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
      One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
      While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
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