Quantcast
Jump to content


Where is everyone?


Recommended Posts

Man o man I know it is Christmas but where the heck is everyone. I can even give away repairs. I do not recall seeing it this slow in recent years. I am throwing everything out there and not seeing any response. Just paid over $200 to text blast an oil change special and have only gotten 2 responses for unrelated items. This is scary.

  • Like 1
Link to comment
Share on other sites

I hear ya. December for us historically has dip in sales. But picks right back up January. But oddly we are pretty busy this month so far.

 

We have been doing a lot of marketing to existing customers and amping up social media and net presence early this fall which i think is contributing.

 

May take sometime before that text blast reap dividends. Marketing is not always on demand.

 

I get sent offers all the time from other business thru text, email or postcards but most time never act on it until it becomes a priority for me.

 

Give it time.

 

 

 

Sent from my iPhone using Tapatalk

Link to comment
Share on other sites

marketing can be a hit or miss. We try to play the law of averages where if you send out X you should get a return percentage or whatever that might be. The highs and lows of marketing can and should be anticipated especially when factors that MAY play a role such as climate, time of year, holidays, etc. The best advice is to just hang in there, evaluate your marketing, and think of things you might have more time to do now. You may also want to just jump in your car and go out and meet people. Go to businesses, hand out cards, shake hands. You have nothing to lose there.

 

 

An off tangent thing to think about is how do you help to even out these highs and lows? Something I have been thinking about but I have seen work for some shops (very very very tightly ran shops) is to train your customer base to pre book appointments. I know this is A LOT easier than it sounds however if you implement a system and really make it a part of your business operations you'll probably start seeing it pay dividends within 6-12 months. It is certainly something on my list to try!

  • Like 1
Link to comment
Share on other sites

When the weather is bitterly cold, well below zero, it was a little quiet except for batteries, alternators and ditch pull out damage. When the weather warmed up, it has picked up. Temperatures and snowfall usually effects December business around here

 

This year has been odd as far as seasonal work. We are still getting cars in that would normally be put away for winter. We have 2 El Caminos and 2 66 Mustangs and a Grand National.

Link to comment
Share on other sites

Man o man I know it is Christmas but where the heck is everyone. I can even give away repairs. I do not recall seeing it this slow in recent years. I am throwing everything out there and not seeing any response. Just paid over $200 to text blast an oil change special and have only gotten 2 responses for unrelated items. This is scary.

Try this asap. Go to the bank and get $200.00 worth of $2.00 bills. Get a box of clear snack bags and business cards . Write $10.00 off any service on the business cards and place a card with a $2.00 bill in the snack bag. Hand wash customers vehicle and clean the glass inside and out until clear. Place the snack bag underneath the door in fuel fill area. Do it for three months steady and get back to me.

 

ps. When customers tell you that your free Hand car wash looks better than the other guys detail you are doing it well.

Keep watch on customer feed back and chances for you to make appointments or ask for referrals.

Edited by FROGFINDER
Link to comment
Share on other sites

We rarely have a slow day and realize how fortunate We are. Years ago we would usually by clean, used vehicles that had great curb appeal but were mechanical disasters so the purchase price was minimal. We would purchase these vehicles at any time of the year and we would do nothing to them until we had a slow time and then use them as fill in work. We have a large property so having a few vehicles on our lot for that purpose had no impact on us. Remember I said CLEAN used vehicles, nothing that would visually be detrimental to our appearance. Also we would concentrate on vehicles that we considered desirable so we knew we could quickly sell them when completed.

 

It is difficult to make a profit from an oil change. Offering an oil change, car wash, vacuum interior, 61 point check, brake inspection and battery test for $34.95 is a definite loss if there are no additional sales generated. My worry with this approach is that it cheapens your work making it difficult to be compensated for those tasks or similar tasks in the future. I never went that route and feel bad that anyone should be put in a position to have to give their labor away. As time passes it seems that more and more services are eliminated due to technology. Oil changes are still required but most vehicles have long service intervals. Are we being reduced to doing an occasional oil change with other free services at a greatly reduced price and no profit?

Link to comment
Share on other sites

Only slow days we've had have been when the few storms have come through and the weather is bad, people tend to no show for appointments or call and complain that we don't stock their size snow tire. Save for those three days its been pretty steady. Always a big rush for the "fix my kids car before they go back to college or wherever else they live" crowd

Link to comment
Share on other sites

Tell me more about the $2 in the fuel door. So when the customer adds fuel he or she sees the bag with cards. I get that part but how does that get more cares in the door?

It gives them something to talk about. I've even had people buy a used car, Find the $2 bill and come to our shop for service. A couple of customers told me that their young driver ran out of gas with no money and was able to use the $2 to get home.

  • Like 1
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Changing The Industry
      You Can't Fix Toxic Employees #podcast #automotivebusiness #carrepair #autorepairbusiness
    • By Changing The Industry
      The Basics of Owning An Auto Repair Shop - Advocacy Over Sales in Auto Repair
    • By carmcapriotto
      Join Hunt in this important discussion about financial planning for auto repair shop owners. This episode explores why breaking even isn't enough and how to set financial targets that ensure long-term business health and growth.
      • Understanding Break-even: Why merely covering costs can jeopardize business sustainability, and how to calculate real financial targets.
      • Strategic Planning Tips: Learn conservative financial planning techniques to safeguard your business against unexpected downturns.
      • Team Communication: The importance of setting clear financial goals and maintaining transparency to motivate your team.
      • Actionable Financial Advice: Step-by-step guidance on setting sales and profit targets based on your gross profit percentage.
      Thanks to our partners, NAPA TRACS and Promotive
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Get a copy of my Book: Download Here
      Aftermarket Radio Network
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partner, NAPA Auto Care A very special re-release of a Remarkable Results Podcast from November 2016. This is a very interesting story and a very interesting person. Giuliano Zuccato, at the time of this interview, was a spirited 84-year-old and weaves his story as a young man, immigrating from Italy to Canada and, ultimately, a job in the Ford design studio where he was a sculptor on the Iconic 1964 Mustang. Listen to Giuliano speak to the talent of the sculptors as they took the engineering drawings and design sketches in two dimensions and turned them into a three-dimensional model. 
      Giuliano's immigration to the United States and entry into Ford (00:06:15) Giuliano's immigration to the United States, his struggle to find work, and his eventual entry into the Ford Motor Company. Giuliano's work at Ford and the creation of the Mustang (00:19:39) Giuliano's work at Ford, the skills required for clay sculptors, and the creation of the iconic 1964 Ford Mustang. Inside the Ford Design Center (00:23:25) Giuliano's description of the Ford Design Center, the use of hot clay, and his work in different studios. The Mustang Design (00:24:01) Discussion of the design process and key individuals involved in creating the 1964 Ford Mustang. Clay Sculpting Process (00:25:29) Explanation of the industrial clay used, its application, and the physical toll of sculpting. Selecting the Design (00:26:49) Anecdote about the selection of the 1964 Mustang's design and the involvement of key figures. Father of the Mustang (00:28:03) Exploration of Lee Iacocca's role and significance in the creation of the Mustang. Engineering and Marketing (00:30:09) Discussion of the technical considerations and marketing strategies for the Mustang. Legacy and Impact (00:32:41) Reflection on the Mustang's introduction and its long-lasting impact on car culture. Passion for the Mustang (00:33:19) Giuliano Zuccato' s personal experiences and interactions with Mustang enthusiasts. Innovative Model Making (00:41:41) Development of new model-making techniques and their impact on car design. Work Beyond Ford (00:43:50) Giuliano Zuccato' s involvement in the creation of other vehicles and his post-Ford career. Icon Productions (00:46:43) Giuliano Zuccato' s current endeavors with icon productions and inspiring others through his experiences. Inspirational Message for Inmates (00:47:46) Giuliano's outreach to inmates, sharing his story of resilience and hope. Keeping the Spirit Young (00:49:41) Discussion on maintaining a youthful spirit and living in the moment. Ten-Year Business Plan (00:51:32) Giuliano's aspirations for a film about his life and the Mustang, and a possible Broadway musical. Connecting with the Arts (00:54:11) Giuliano's involvement in music and the arts, including hosting singing events at his home. Inspiring Others and Future Plans (00:55:21) Giuliano's efforts to inspire and help others, including plans to visit VA hospitals and organize a caravan. Funding and Technology (00:57:31) Discussion about funding mechanisms and Giuliano's proficiency in technology. Route 66 Dream (01:01:22) Giuliano's dream of organizing a caravan of Mustangs to visit VA hospitals along Route 66. Meeting Car Legends (01:02:30) Giuliano's interactions with Carroll Shelby and his work on Shelby Mustang editions. Gratitude and Farewell (01:03:44) Giuliano expresses gratitude and bids farewell.
      Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...