Are we seeing the “Home Depot” effect in the Auto Parts Industry?
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Transmission Repair
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By carmcapriotto
In this episode, Hunt Demarest, an experienced CPA specializing in the auto repair industry, sits down with Chris Cotton, a renowned auto repair shop coach and owner of Autofix Auto Shop Coaching. Together, they dive into the challenges and strategies of optimizing shop productivity and profitability.
They talk about:
The importance of labor hours per repair order (LHRO) and how it impacts a shop's profitability. Why thorough vehicle inspections and accurate estimates are crucial for increasing average repair orders (ARO). How modern shop management systems, help streamline operations and ensure healthy profit margins. Chris Cotton's personal experience as a shop owner and coach, and how he uses his own shop as a "test case" to develop successful strategies. Insights on whether and when to consider expanding your shop operations to multiple locations.
Thanks to our partner, NAPA TRACS
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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By nptrb
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
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By carmcapriotto
Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.
We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.
If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cotton
https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Tradeshow, Carm sits down with Donny to explore his pivotal role at NASTF and his experiences working with automakers like Tesla. Donny shares behind-the-scenes insights on NASTF's technician support initiatives, their impressive membership growth, and the innovative solutions they’re implementing to support automotive technicians. We dive into Donny’s personal journey, his passion for the automotive industry, and the critical role of good business management in ensuring the success of repair shops. "The National Automotive Service Task Force (NASTF) is a 501 C6 not-for-profit organization established in 2000 by Automakers and the independent aftermarket to identify and resolve gaps in Service information, Tool Information, and Training." Donny Seyfer, NASTF, Listen to Donny’s previous episodes HERE. Show Notes Watch Full Video Episode Automotive Aftermarket Retailers of Ontario (AARO): https://www.aaro.ca/ Overview of NASTF's Work (00:01:17) Donny discusses his responsibilities at NASTF and the importance of technician support. Technician Connection (00:02:09) Donny expresses his passion for helping technicians solve problems in the automotive industry. Growth of NASTF (00:02:39) Donny highlights the increase in NASTF membership from 6,000 to 43,000 members. Funding and Operations (00:03:02) Discussion on NASTF's funding model and its impact on operations for technicians. Listening and Gathering Information (00:04:23) Donny explains how he gathers information from industry members through subcommittees. Challenges with Automakers (00:06:08) Donny talks about the disconnect between aftermarket technicians and automakers. Collaboration with Tesla (00:07:15) Donny shares his experience in establishing a relationship with Tesla regarding repair initiatives. Implementation of Security Solutions (00:08:57) Discussion on the development of security solutions for Tesla vehicles. Building Relationships with Rivian (00:10:36) Donny mentions ongoing collaboration with Rivian to improve security features. Future Projects (00:11:29) Donny outlines upcoming projects and initiatives NASTF is working on. Scan Tool Validation Program (00:11:52) Introduction of a program aimed at validating aftermarket scan tools for security.. Key services in repair shops (00:18:03) Exploration of the role of vehicle security professionals in service repair. Importance of key cutting in shops (00:19:19) Insight into the necessity of key cutting machines in repair shops for customer service. Car theft statistics (00:20:18) Revelation of alarming statistics regarding car thefts linked to dealer interactions. Advice for young adults (00:23:19) Donny shares fatherly advice on financial responsibility and managing phone distractions. Economic education for kids (00:24:24) Discussion on the lack of financial education for youth and its implications. Donny's leadership roles (00:26:47) Overview of Donny's extensive involvement with ASA and his family's legacy in the industry. Industry collaboration and growth (00:30:14) Discussion on the need for better business management and collaboration in the automotive industry. Joining NASTF (00:31:21) Information on how to join NASTF and the benefits of membership for technicians. https://wp.nastf.org/
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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