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Eurozone_Motors Apprentice

Eurozone_Motors

Posted
Posted

Hey guys,

 

I recently opened my shop (2 months) I started with autoshop solutions, I got their customer website package and 300 of google adwords per month. The folks over aut AS told me before hand that it woudl take time for the SEO to mature and to start getting results from google etc. Well its been 3 months since the site has been up and I have yet to get ANYTHING from google or the internet in general. When I logged into my control panel and took a look at the keywords they set me up with they were completely unrelated ie. "transmission shop" when I specialize in European makes. Ive searched high and low and have other people search and when looking for bmw, mercedes, audi service Ive gotten as far back as the 9th page with nothing. Has anyone had a similar experience with AS? I have someone who has a proven record of SEO whom a fellow shop owner friend of mine uses and swears by that says he can get me on the 1-2 page in 60 days. Thoughts? I feel like I am throwing away 1100$ a month. :wacko:

HarrytheCarGeek Experienced

HarrytheCarGeek

Posted
Posted (edited)

Neat little trick our IT guy figured out, the landing pages we are using now go through a google registered domain, and the links point to our regular domains, anyhow, the SEO guys have us come up 10x on the local searches, have notice a very substantial change. I am very happy with the results.

Edited by HarrytheCarGeek
phynny Community Regular

phynny

Posted
Posted

which is a scam? Autoshop solutions or HarrytheCarGeek's IT guy's trick?

The whole, "Hey, we're from google and can get you on the front page for a low monthly cost of xxx.xx", then you find out they are not from google and they have done nothing for you.

Charlie Contributor

Charlie

Posted
Posted

It looks like you are doing a lot right. Your website looks good, it has multiple call to actions, you have claimed your place page and you are staying current with Yelp. These days it's not 'one thing' that works it all things working together and for that I would encourage you work with a group that can provide individualized attention. Are you seeing increased activity from your Google Analytics page? The dashboard there is invaluable and once you learn how to navigate within it you will find opportunities to increase it's effectiveness.

 

However, AS is correct, it takes time to build a presence that Google respects. After all, can you imagine an industry that promises 1st page results to everyone and delivers? Can you imagine how big that first page would need to be?

 

I'd be happy to refer you to those who have helped my company.

Andre R Enthusiast

Andre R

Posted
Posted

I was with AS also . I gave them 6 months and I had the same problems. Their response was to ask for more money. I fired them and switched to Kukui and have been very satisfied with the results. We are in a large metropolitan market, Phoenix AZ, so it is harder to move up in ranking.

Eurozone_Motors Apprentice

Eurozone_Motors

Posted
  • Author
Posted

I was with AS also . I gave them 6 months and I had the same problems. Their response was to ask for more money. I fired them and switched to Kukui and have been very satisfied with the results. We are in a large metropolitan market, Phoenix AZ, so it is harder to move up in ranking.

 

That was the answer I got as well, First it was lets increase your adwords budget from 300 to 400. Well with each relative click for me costing +/- $6 with a $300 budget that leaves me with $10 a day, thats less than one click a day so in my opinion its completely ineffective.

SMMotors Enthusiast

SMMotors

Posted
Posted

I spend less that that with kukui and am rank top 2 on google searches. Your way over paying. I'm not thrilled with kukui, I feel like we got screwed when they set up our website ( different thread for that story), but for what I'm paying them, I'm getting way more that you are for $1100.

Eurozone_Motors Apprentice

Eurozone_Motors

Posted
  • Author
Posted

I spend less that that with kukui and am rank top 2 on google searches. Your way over paying. I'm not thrilled with kukui, I feel like we got screwed when they set up our website ( different thread for that story), but for what I'm paying them, I'm getting way more that you are for $1100.

 

Ho wold is the website? How long with KuiKui?

newport5 Enthusiast

newport5

Posted
Posted

Euro,

 

$1100 a month is HUGE! For that, they should be walking you thru how to make an additional $3000 a month.

 

Did you get together with them to pick the Ad Words? They can search the actual use of each word or term.

  • 2 weeks later...
Eurozone_Motors Apprentice

Eurozone_Motors

Posted
  • Author
Posted

Just an update, Ive cancelled the adwords with AS after reviewing it my budget of 300 a month was bring me less than 2 clicks a day. I am thinking about leaving AS but they are trying to tell me I would have to buy out my contract. I am not sure how good it would be for my web presence either to jump ship right now.

brian61 Rookie

brian61

Posted
Posted

I am in the process of switching my website campaign. They told me have the domain transferred to godaddy. That way I own the domain. Just ask for the domain auth. code # and tell them unlock the domain. That way you keep your presence online except about 2 weeks for everything to get everything done.

Eurozone_Motors Apprentice

Eurozone_Motors

Posted
  • Author
Posted

I have been using Kukui for 2+ years. They have been great and I have seen dramatic results from using them. If anyone needs any further info I would be more than happy to answer questions. PM me.

hey I sent you a message

  • 8 months later...
Jay Huh Rising Star

Jay Huh

Posted
Posted

I spend roughly $500/mo with adwords... it's ok... I probably need to up my budget but $300 doesn't get you much at all. I spend $425 with Yelp, I think that's a waste of money.

 

Really, what helps the most is to be the top 3 organically on google places. I made my own website and I dabble here and there in SEO. When I first started, my business didn't even show up. After a few months, it was on page 5. Now it's on the first page but fluctuates from page 1 and 2.

 

Top three are always the same and they're always businesses that's been around for a while (like 20yrs...)

 

Make sure you ask every customer for a google review, that seems to help. If you're top 3 on google places for your zip code, then you've got it made. My friend owns a shop and he comes up number 1 for his zip code and he is the busiest shop by far.

 

Never heard of AS BUT I do appreciate their response and what he said makes sense. Not the defensive answer I would expect from most companies

  • 2 months later...
RobMax Apprentice

RobMax

Posted
Posted (edited)

I'll confirm most of what Danny at Autoshop Solutions says. The problem is business owners who don't have experience with websites, usually those who have started a new business, expect "instant" return on their website spend. They also don't realize the amount of time and cost it takes to generate the quality website content now required to achieve good organic search position. Especially if shop is in big city or has lots of aggressive online competition.

Google has hinted for many years that they suppress search position of new website/domain for a period of time. They place a 'handicap' on new domain names/websites that is rolled back in 6 month steps taking 24 months to gain full ranking position. They do that to prevent spammers from throwing up multiple junk websites targeting specific keywords (remember the micro-website SEO craze years ago). The delayed ranking is frustrating for legitimate businesses but just what we have to work with. And as Danny said there is no way to buy your way to good ranking on new website. Money can help somewhat but not to the degree owners expect.

Sad thing is that by the time the newbie business owner jumps to another website provider/SEO the results are just starting to get some traction... and new provider takes the credit for all the hard work of first developer... also if the new provider copies all the work of previous developer and then they can put more effort into SEO which further helps search position (and their false bragging). In the end the business ends up spending more than if they had remained with their first website provider and had more patience (or spent the money required to get what they wanted in first place). There is a website provider (mentioned elsewhere in this thread) that is notorious for doing this and preying on inexperienced or uninformed shop owners.

SEO is just another form of advertising that requires regular work (cost). And a lot more initially with a new website. Any website provider that says SEO is "included" is not being honest with you. Those days are long gone... It takes effort and patience. SEO is a long term play. The return is tremendously better than any other form of advertising, IF customers are actively looking for your services, BUT you must have the patience for SEO to work. Most advertising is a one shot deal. Websites and SEO have on average about 5 year life. So when prorated over that time period the value is very good. But sadly most shop owners can't see that value.

PPC also depends to a certain degree on time online and quality of business online presence. And in my experience any PPC budget below $1,500/month really isn't going to produce much when you look at the cost of quality auto repair keywords in major cities. Also, quality PPC managers can't do an adequate job for less than $1,500 a month. Just think about what you charge per hour and then do the numbers on how much time they have to spend managing your account... to say nothing of the overhead cost of training to keep up with rapid rate of change with Internet marketing. Just try managing your own Adwords account for a while so you can appreciate what it takes to do a good job... So for a pro to do PPC your spending $3,000/month just on PPC. The alternative is minimal/low quality management and just pour more money into the ad spend (shotgun approach). Google will gladly take all the money you throw at them!

Edited by RobMax
  • Like 1
Alex

Alex

Posted
Posted

Good topic, gonna chime in. I agree with @Autoshop Solutions and also agree with @RobMax on the work behind quality SEO. The techniques used today are enhanced and not the same as we could get away with 5-10 years ago. I have a few sites that dropped off in rankings and required a new SEO strategy to adapt to Google's algorithm changes over the years. The right content is very important as is domain age/relevance, keywords in page titles/content (not so much meta keywords anymore), quality back-links, screen rendering/responsive designs, coding with the right markups behind the scenes, SSL, etc. 

Designing a local site is a bit different than designing a site meant to target a broader geography. It's true that in busier metro areas with many competitors, it's that much more difficult to beat them within the organic search results, so it can take time and creativity (this is where adwords can make up for that). Think about what your customers are typing into Google and use those words and phrases in your content and page titles and make sure your site is user friendly and encourages time on the site and page clicks. I find that many shop owners don't really check their site that often, it's a good exercise to see if you can find yourself...looking for a specific service. 😁

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Technician Shortage Is Our Fault, And It's Time We Own It
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      The Technician Shortage Is Our Fault, And It's Time We Own It
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      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
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      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
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      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.

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