Hi guys, first time posting to the forums.
I am a new shop owner, recently purchased an A/C machine.
Do you guys have standard pricing you follow? Pricing for leak checks, price per pound of refrigerant, top up if required? Let me know your A/C pricing matrix. Thanks so much for the help!
By Joe Marconi
We all know the expression, "The Customer is always right." But is that really true?
The other day a customer walked over to my tech and starting to scream at him for failing the NY State annual inspection.
I intervened and told the customer to stop and get away from my employee. I also told him that I would not tolerate anyone yelling and screaming at one of my employees.
Should I have been more "reserved" and try to defuse the situation? Should I have "politely" listened to the customer's issue?
Have you been in this position and what would you do?
By Joe Marconi
I know none of us wants to hear this, but there will be a next crisis of some sort. I have lived through many downturns in my 40 years in business, the COVID-19 was the worst. But, out of every crisis comes lessons to be learned. So create your Crisis Plan today.
Start by understanding your numbers and knowing your breakeven. Then add to your breakeven a percentage of profit you want to earn. Equally important is creating a cash reserve in a dedicated bank account that will be used only in a severe emergency. Set your financial goals and stick to them!
Often overlook is your staff. Assemble the best team around you. This is a crucial part to ensure your future business sucess.
Lower your debt, get your credit rating up and maintain a good standing with all vendors. Lastly, talk to your bank about a line of credit that can remain inactive until you need to use it.
What other key things can we all share to help us through the next crisis?
By Joe Marconi
As part of our debt reduction, I revamped all of our usual marketing and advertising and put those dollars into customer service and social media. For example, we ramped up our shuttle pickup and delivery service, extended our hours of service, made sure we spend a lot of time with each customer and made sure we called as many customers as possible. We also stepped up our meet and greet process and made sure will followed up with customer after the repair. Lastly, we increased our social media posts and increases ads and boosting. This has made a huge impact on our customer and already starting to pay dividends.
What changes have you made to your marketing strategy since the Virus Crisis hit?
By Joe Marconi
Today is the first day of summer, and we are still dealing with the dreaded COVID-19. However, there are positive indicators that business will be better than expected this summer. People will be taking more road trips, will avoid airplanes, trains and Ubers and will take to the roads in record numbers.
Gear up for a great summer and look for opportunity with each vehicle visit. Perform those multipoints as if your business depends on it….why?....Because it does!
We have a lot to be thankful for. Keep positive, be a leader and thrive!
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I am working with a local business consultant on the financial side to my business plan and I would like a bit of input from you seasoned professionals out there.
I have 5 main products/services that will be generating income for me, and for each my consultant would like an average answer to the # of sales, average unit price, average unit cost, service hours, and hourly service rate for each product/service.
In order to get a good estimate I would really appreciate all the help I can get from you professionals out there, if you could take just a minute or two to fill in the table I have below it would put me light-years ahead of the game.
# of Sales per Average Unit Average Unit Service Hours Hourly
day/week/mo Price Cost day/week/mo Service Rate
Labor Parts Tire Services Alignment Quick Lube Services
Also if you could let me know which months of the year are the busiest and slowest in terms of these 5 products/services in your area.
THANKS IN ADVANCE!!!
Seems like lately we have been working out a lot of estimates without getting the job. Sometimes i feel like were wasting a lot of time to sit down and work these out.
Are we getting to detailed when doing this? I have learned to try and secure a appointment before giving a estimate, but that does not seem to work either. I'm not looking to land all the Customer's that call, but some would be nice!! More and more we are seeing people want to supply their own parts. In the past we never did this. Is it time to start thinking about changing how a CSP (customer supplied part) job is handled?
Looking for any thoughts
Thanks Jim Quinn