Don't wait until you lose a tech; try this strategy...
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By Joe Marconi
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By carmcapriotto
Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker!
Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina.
Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He’ll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
WorldPac - https://www.wtitraining.com/
Worldpac STX - https://automotivetrainingevents.com/event/stx/
Traver Technologies: https://traverconnect.com/
ShopWare - https://shop-ware.com/
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Autotech
Matt Fanslow reflects on his early experiences in the automotive industry. He discusses the struggles and challenges he faced, as well as the opportunities that led him to specialize in diagnostics. Matt emphasizes the importance of perseverance, continuous learning, and hands-on experience.
Show Notes
A former employee (00:01:14) Discussion about a former employee's misconceptions about success in the automotive industry. Early career experiences (00:02:33) Details about Matt's upbringing on a farm, education, and early jobs at a Ford dealership. Challenges in the dealership environment (00:04:56) Struggles faced in adapting to the dealership environment and the lack of proper training. Transition to a parts store (00:12:00) Transition to working at a parts store, experiences with computer-based systems, and forming relationships with different shops. Career transition to a repair shop (00:15:44) Taking a pay cut to work at a repair shop, focusing on diagnostics. Importance of training and education (00:16:53) Dedication to learning through training, reading industry publications, and attending classes. Napa Autotech Training (00:19:17) Promotion of various training sessions offered by Napa Autotech for automotive professionals. Drive for Improvement (00:21:33) Personal reflections on the drive to improve skills and the satisfaction of overcoming challenges. Overcoming Failure (00:23:51) Reflections on overcoming failure. Resilience and Growth (00:24:42) Discussion on getting knocked down, learning from failures, and using setbacks as a springboard for long-term success. Continuous Improvement (00:26:17) Emphasis on the importance of continuous improvement and the value of dedication and hard work. Striving for Excellence (00:27:37) Encouragement to find inspiration, work hard, and strive for excellence in the automotive industry. Perseverance and Improvement (00:28:49) Personal experiences of overcoming challenges and the importance of creating an environment for improvement in automotive shops.
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 169 - Is OE Software Our Only Option? With Ben Johnson of Repairify
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