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Posted (edited)

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

 

 

UPDATE: I searched via my zip code and apparently the average for the are is not what the customer said. It would have landed us just outside of the highest range which is fine by me. I guess I should scale back some anger toward RepairPal lol

Edited by mspecperformance
  • Like 2
Posted

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

I don't let any of those site steer me away from what I charge. Next time, just tell them, "You get what you pay for. I can put cheap aftermarket parts on also, but it would be a dis-service and not fair to you. I also wouldn't be able to put my warranty behind the repair." If they don't like that answer, send them to the curb, nicely.

  • Like 3
Posted

I've heard this before but repair pal is typically on point around here! I fall dead in the middle most times and still clear 60% with loaded labor prices. Not saying that it couldn't be wrong in your area but around here its pretty close.

 

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Posted

creepy customer anyway I was glad to get rid of him. I am not one to judge people but literally when he walked in I kind of went "omg" in my head. Either way I figure it was going to be an easy in and out job which is normally not our normal customer. Oh well good riddance but I can't help but get a little pissed off with the customer bringing up the repairpal BS. When this guy said, "why are you more expensive than everyone else" I was very tempted to say, "Because we are better than everyone else!!" Then my adult self took over and and I played the game, gave him the song and dance, put a fat smile on my face and passed the keys off and offered ourselves if he needed any help whatsoever. I don't think I've ever had to lie more in my life.

  • Like 1
Posted

I would have went ahead with the response of 'we are better than everybody else'. You have to justify why you charge more, why not start off with confidence. 'we're better than everyone else, don't make mistakes, offer best warranty, best parts, more certs, etc.'

 

In the end, you may be right though. Maybe this wasn't a customer you didn't want, but don't be afraid to brag about yourself to sell the work

  • Like 1
Posted

I would have went ahead with the response of 'we are better than everybody else'. You have to justify why you charge more, why not start off with confidence. 'we're better than everyone else, don't make mistakes, offer best warranty, best parts, more certs, etc.'

 

In the end, you may be right though. Maybe this wasn't a customer you didn't want, but don't be afraid to brag about yourself to sell the work

 

no of course not. Certainly not what I would ever say. Its just the feeling that comes over when you encounter those types of customers that really almost insult you with their insinuations.

Posted

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

This has been my fear from the start. How can a website take the place of what we do when we engage customers. And what in the world is "national average?" This sends the wrong message to the consumer. A business that promotes price only will die by price.

 

What separates one business from an other is more than price. Just look at Starbucks or Nordstroms or Ruth Chris Steak House. I will bet a year's salary their customers do not choose them for any "national average"

 

I am sorry to hear, we have enough issues to overcome.

 

Question: Will RepairPal and others like them paint us all with same brush and make us compete on a level that unsustainable?

  • Like 5
Posted

 

This has been my fear from the start. How can a website take the place of what we do when we engage customers. And what in the world is "national average?" This sends the wrong message to the consumer. A business that promotes price only will die by price.

 

What separates one business from an other is more than price. Just look at Starbucks or Nordstroms or Ruth Chris Steak House. I will bet a year's salary their customers do not choose them for any "national average"

 

I am sorry to hear, we have enough issues to overcome.

 

Question: Will RepairPal and others like them paint us all with same brush and make us compete on a level that unsustainable?

 

 

I tried explaining to the customer that we are a different service. We have higher standards, better warranty, superior parts, best techs etc. The guy literally shook his head. I really hope programs like RepairPal don't catch on.

  • Like 1
Posted

 

 

I tried explaining to the customer that we are a different service. We have higher standards, better warranty, superior parts, best techs etc. The guy literally shook his head. I really hope programs like RepairPal don't catch on.

 

I agree. Let us hope and pray.

 

Maintain who you are and what you stand for. If we all remain true to ourselves, we will make a difference.

  • Like 1
Posted

M-spec, like ncauto said, I've found Repair Pals pricing to be pretty accurate for real world pricing. Did you actual see prices on Repair Pals site? Don't get me wrong, I'm not defending all of the issues that Repair Pals site raises, but I've always found my prices are within the ranges that Repair Pals site give.

Posted

M-spec, like ncauto said, I've found Repair Pals pricing to be pretty accurate for real world pricing. Did you actual see prices on Repair Pals site? Don't get me wrong, I'm not defending all of the issues that Repair Pals site raises, but I've always found my prices are within the ranges that Repair Pals site give.

 

To be honest I didnt. The customer wanted to show me the prices on his phone but at that point since he didnt really want to listen to any reason i didnt feel the need to feed into justifying his point of view. I very politely apologized that we couldnt help him but would be more than happy to do anything we could for him in the future. Killed with kindness to stave off a potential bad review.

Posted (edited)

What was the vehicle and the job to be performed? I'm curious to see what Repair Pals estimate would come in at.

Edited by Tires Too
  • Like 1
Posted

It was rear brake pads on a 2001 740iL. I charged the 1 hour Mitchell allots for the job and list on the brake pads and sensor. I came in at $271 or so after taxes and fees. I believe the customer had looked up $254 for all around brake pads. Without looking at his phone I explained to him the difference in a blind "national" average and our service. We use the highest quality parts, best technicians, backed by industry leading warranty etc. The responses I got were, "but online its this much why are you so high" and "I don't need warranty." Yeah definitely not a customer that I wanted. Certainly didn't see the value is coming to a shop with high standards let alone a German Car specialist. I guess I took offense to it more or less because I don't get price shopped so blatantly very often. Most of the people even they don't use know the value of a higher quality shop and a specialist. Yes they are brakes I get it, its been beaten into us brakes are something yourself and pick up the parts at autozone. I'm still not going stand being compared to the guy down the block that hardly know what hes doing and ships his cars over to me most of the time because he doesn't have the capabilities to work on them.

 

Besides that "national average" takes into account many markets that cost of living is a lot lower. I'm in New York City which is a very expensive place to live. Therefore products and services tend to be more expensive than almost anywhere else.

Posted

I just checked on repairpal and punched in all info for my location and the average is $199-$262 which puts my price right outside the "average" which isn't too bad. I guess the customer either punched in the wrong info or a lying sack of crap. Not too uncommon in these parts :(

  • Like 2
Posted

I just checked on repairpal and punched in all info for my location and the average is $199-$262 which puts my price right outside the "average" which isn't too bad. I guess the customer either punched in the wrong info or a lying sack of crap. Not too uncommon in these parts :(

I have a lot of customers who come in and cry "you are higher than everywhere I checked!" And with a little prying they leave embarrassed when they realize you caught them in a lie! It must be a new technique used by cheap skates. Had one pull it and I showed him repair pal and then asked who gave you such a much lower price on 4 ball joints and he replied "advance auto said they could do it for $120" I literally laughed out loud!

 

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  • Like 1
Posted

I guess that was what I was thinking, customers seldom have all the facts correct when pricing out the job. When I've had someone come in with I price I will often bring up the Repair Pal estimator and make sure all the components are included with the estimate. Many customers have a price for a timing belt, but they fail to include the water pump, tensioner, idler pulleys etc in the estimate. Once you include everything my prices have tended to be right in their range.

If you include the price for the brake pads sensor on the Repair Pals estimate, your price is right in line.

Posted

I guess that was what I was thinking, customers seldom have all the facts correct when pricing out the job. When I've had someone come in with I price I will often bring up the Repair Pal estimator and make sure all the components are included with the estimate. Many customers have a price for a timing belt, but they fail to include the water pump, tensioner, idler pulleys etc in the estimate. Once you include everything my prices have tended to be right in their range.

If you include the price for the brake pads sensor on the Repair Pals estimate, your price is right in line.

Posted

I guess that was what I was thinking, customers seldom have all the facts correct when pricing out the job. When I've had someone come in with I price I will often bring up the Repair Pal estimator and make sure all the components are included with the estimate. Many customers have a price for a timing belt, but they fail to include the water pump, tensioner, idler pulleys etc in the estimate. Once you include everything my prices have tended to be right in their range.

If you include the price for the brake pads sensor on the Repair Pals estimate, your price is right in line.

Posted

I have a lot of customers who come in and cry "you are higher than everywhere I checked!" And with a little prying they leave embarrassed when they realize you caught them in a lie! It must be a new technique used by cheap skates. Had one pull it and I showed him repair pal and then asked who gave you such a much lower price on 4 ball joints and he replied "advance auto said they could do it for $120" I literally laughed out loud!

 

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I get people who name such ridiculous price on tires I know they just made up a price they wanted to pay.

  • Like 1
Posted

Rule 1 I have when dealing with customers: They will lie or omit facts because it is "cheaper" for them. I recently had a customer flat out tell me that it was my problem to duplicate her issue ( she simply said it runs weird). Apparently it was her fathers advice. I said ok It will be $85 per hour (diagnostic time) until we find it, then $75/ hr to repair. She asked how long will it take, my response was "Could be 1/2 hour or 12 hours, I cannot price it until I know what is wrong. I will be billing you $85 an hour until we find it." All of a sudden, she couldnt stop giving me information. Customer interview? Nope. It is a customer INTERAGATION!

Posted

I am one of the repair pal top shops. We signed up about 4 month ago. Their prices on jobs I found to be very accurate. I am usually in the middle or a little below with 60 profit margin on parts and labor. The problem is that people that call don't look at the price the website is telling them. They are usually looking for the cheapest guy in town. I've gotten some good customers from repair pal but majority that calls don't come in when you tell them we need to look at the car before giving any kind of estimates (even when I tell them that we are usually in the middle of the price range on repair pal)

Posted

I always say that they can go for the cheap job and then they can bring the car back and we will look over the brake job the other shop did together. I will show you problems seen so that you can ask them for a discount or your money back. A cheap brake price is not worth it if you got to allow an extra 10 feet to stop is it? Let me get you a courtesy ride to where you need to go and we will pick you back up when we are done with your car.

 

Some walk, most stay, some walk and come back with brake problems the other shop can't seem to solve.

  • Like 1
Posted

I dont know why you all guys all cry like little babys.

I would have done that job for $211 and be very happy.

The labor is $180 and it takes what? a half hour to do it?

If I could I would be doing that kind of work all day long .

Gene.

Posted

I dont know why you all guys all cry like little babys.

I would have done that job for $211 and be very happy.

The labor is $180 and it takes what? a half hour to do it?

If I could I would be doing that kind of work all day long .

Gene.

That's just plain ignorant lol

 

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  • Like 2
Posted

That's just plain ignorant lol

Sent from my SCH-I605 using Tapatalk

Ditto. Dont know what your problem is Gene. We are all here to learn and grow. Find better methods of doing business. You are obviously not here for the right reasons.

Posted

I dont get it. Ignorant of what?

You guys maybe the only shop in 5 mile radius. If that's the case than you can play hard to get.

In my case there are 30 shops in 5 mile radius.

If I play hard to get , I will go out of business.

 

Block option?

So if I say Something That you dont agree with. That means I should be banned?

Seems to me that most of you wont survive a month in a large city.

I think Iam wasting my time posting here. Just wanted to see how the red necks would react to my posts.

and the reaction was just as expected. No more different than World Pac forum.

Too bad .

 

Gene.

  • Like 1
Posted

I dont get it. Ignorant of what?

You guys maybe the only shop in 5 mile radius. If that's the case than you can play hard to get.

In my case there are 30 shops in 5 mile radius.

If I play hard to get , I will go out of business.

 

Block option?

So if I say Something That you dont agree with. That means I should be banned?

Seems to me that most of you wont survive a month in a large city.

I think Iam wasting my time posting here. Just wanted to see how the red necks would react to my posts.

and the reaction was just as expected. No more different than World Pac forum.

Too bad .

 

Gene.

Hi, Gene!!

 

I'm glad you posted here! I am a fairly new member here, but I'm not new to the automotive service world. I am in a suburban area about 10 miles from a 100,000 population city. A pretty good-sized city for South Carolina. I see that you posted yesterday, and I bet lots of shop owners have read it, but only a few responded negatively. I believe we all will learn something from your postings here, as many of us are in smaller population areas, and will like hearing someone like you from a highly-competitive, densely populated area. As far as the rednecks go, I guess I'm as Southern as they come, and sometimes joke that I have more fun doing the "redneck" activities vs. the "Golf and Tennis" crowd type stuff. I have raced dirt track cars, been to mud runs, love to fish, but also occasionally attend The Masters Golf Tournament, and am a trained opera singer. We are all unique individuals with unique businesses. I value the differences that we shop owners have. Please come again!!

Posted

Gene,

 

I never said I wanted to ban you... I could just do without seeing anymore comments from you.

 

You've called people 'rednecks', you've told shop owners on here that all they want are 'slaves' and nobody wants to really work for them, mentioned owner's 'fat wives', admitted that you are a negative person, and now you're admitting you got the same responses/comments on another forum...

 

Maybe it's your piss poor attitude and lack of respect for others. If we're no different than the worldpac forums, why do you continue to waste your time?

  • Like 2
Posted

Very sensitive arent we. I am thinking you are one of those who is looking for slaves and your wife is fat.

As I said before , truth hurts and most can't take it.

I got emails from people saying that I should continue posting.

I guess I am not that bad after all.

and remember tomorrow is saturday, so when you get drunk , stay away from your cousin. or at least wear protection.

 

For the rest of the people.

Running an auto repair shop in a big city is very tough to say the least.

One needs to be a hustler in order to make rent.

I have been doing it for 28 years and getting tired.

Like I said before , I got 3 other shops right next to me.

Being a princess just aint going to work.

For the most part I like rednecks , except the ones who have cousins for parents.

Enjoy.

Waiting for all the feedback , positive or negative.

Gene.

Posted

Very sensitive arent we. I am thinking you are one of those who is looking for slaves and your wife is fat.

As I said before , truth hurts and most can't take it.

I got emails from people saying that I should continue posting.

I guess I am not that bad after all.

and remember tomorrow is saturday, so when you get drunk , stay away from your cousin. or at least wear protection.

 

For the rest of the people.

Running an auto repair shop in a big city is very tough to say the least.

One needs to be a hustler in order to make rent.

I have been doing it for 28 years and getting tired.

Like I said before , I got 3 other shops right next to me.

Being a princess just aint going to work.

For the most part I like rednecks , except the ones who have cousins for parents.

Enjoy.

Waiting for all the feedback , positive or negative.

Gene.

How many bays in your shop, how many lifts, and how many techs?

Posted

Very sensitive arent we. I am thinking you are one of those who is looking for slaves and your wife is fat.

As I said before , truth hurts and most can't take it.

I got emails from people saying that I should continue posting.

I guess I am not that bad after all.

and remember tomorrow is saturday, so when you get drunk , stay away from your cousin. or at least wear protection.

 

For the rest of the people.

Running an auto repair shop in a big city is very tough to say the least.

One needs to be a hustler in order to make rent.

I have been doing it for 28 years and getting tired.

Like I said before , I got 3 other shops right next to me.

Being a princess just aint going to work.

For the most part I like rednecks , except the ones who have cousins for parents.

Enjoy.

Waiting for all the feedback , positive or negative.

Gene.

 

 

Since we are taking out the measuring sticks my shop is in a much bigger city than yours, the population in my city is larger than your whole state. I know plenty of shops that run their business's like yourself. They are either too old to change or blissfully ignorant like yourself. Don't even know what more to say other than please find some better use for your time because no one here wants to hear your BS. thanks buh bye.

Posted

 

 

This has been my fear from the start. How can a website take the place of what we do when we engage customers. And what in the world is "national average?" This sends the wrong message to the consumer. A business that promotes price only will die by price.

 

What separates one business from an other is more than price. Just look at Starbucks or Nordstroms or Ruth Chris Steak House. I will bet a year's salary their customers do not choose them for any "national average"

 

I am sorry to hear, we have enough issues to overcome.

 

Question: Will RepairPal and others like them paint us all with same brush and make us compete on a level that unsustainable?

 

 

When cars drive themselves Homeland Security will dictate the repair prices for our safety.

Posted

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

 

 

UPDATE: I searched via my zip code and apparently the average for the are is not what the customer said. It would have landed us just outside of the highest range which is fine by me. I guess I should scale back some anger toward RepairPal lol

 

Does the customer also want the national average of problems that come with a cheap brake job?

  • Like 1
Posted

I dont know why you all guys all cry like little babys.

I would have done that job for $211 and be very happy.

The labor is $180 and it takes what? a half hour to do it?

If I could I would be doing that kind of work all day long .

Gene.

 

The customer and i both cry when i get to see the car and the wheel has stripped/broken off lug nuts, spun hub bearing and frozen caliper. But they did not tell repairpal or me that when asking for a price.

Posted

 

 

Since we are taking out the measuring sticks my shop is in a much bigger city than yours, the population in my city is larger than your whole state. I know plenty of shops that run their business's like yourself. They are either too old to change or blissfully ignorant like yourself. Don't even know what more to say other than please find some better use for your time because no one here wants to hear your BS. thanks buh bye.

  • Middle Village, NY a large city?
  • Tell it to some one who never been there before.
  • Gene.
Posted

Middle Village..in the heart of Queens, ie: New York City

Bellevue..suburb of Seattle.

Let me think...which city is bigger. Kinda hard for a stupid redneck!

  • Like 2
Posted

Ok. I have heard enough. And disappointed.

 

Let me remind certain people that I founded AutoShopOwner.com to improve the image and raise the bar for the auto repair industry. These forums are for professionals who want to conduct in a professional manner, not engage in schoolyard banter or trash talk.

 

Tons of time and energy goes into this site to make it a home for all of us. To help each other, to promote our shops, to show the world that we are as professional as anyone else.

 

I am requesting that everyone please respect each other's comments and opinion and engage in a dialogue that is inline with who we are: Hard working, dedicated pros that have a common theme in mind: To help improve the image of the industry and to help our fellow shop owners.

 

The back and forth banter stops now. Do we have a deal or what?

 

Joe Marconi

Co Founder - AutoShopOwner.com

  • Like 4
Posted

Ok. I have heard enough. And disappointed.

 

Let me remind certain people that I founded AutoShopOwner.com to improve the image and raise the bar for the auto repair industry. These forums are for professionals who want to conduct in a professional manner, not engage in schoolyard banter or trash talk.

 

Tons of time and energy goes into this site to make it a home for all of us. To help each other, to promote our shops, to show the world that we are as professional as anyone else.

 

I am requesting that everyone please respect each other's comments and opinion and engage in a dialogue that is inline with who we are: Hard working, dedicated pros that have a common theme in mind: To help improve the image of the industry and to help our fellow shop owners.

 

The back and forth banter stops now. Do we have a deal or what?

 

Joe Marconi

Co Founder - AutoShopOwner.com

I vote for that.

  • Like 1

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.
      Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.
      If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.
      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at
      RepairPal.com/shops. 
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
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Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement. Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio. Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content. SEMrush Overview (00:10:57)  Detailed look at SEMrush as a comprehensive tool for SEO tasks. Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments. Local SEO Tools (00:13:51)  Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings.  UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance. Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending. Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads. Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting. Understanding UTM Tracking (00:17:36)   Explaining UTM tracking parameters for detailed insights into marketing performance. Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively. RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers. Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses. Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help. Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency. Website Tools for Auto Repair Shops (00:27:17)  Recommending Auto Ops as a top scheduling tool for auto repair shops. Website Building Recommendations (00:28:01)  Suggesting Squarespace for easy website building for beginners in auto repair. Importance of Original Photos (00:29:06)  Encouraging the use of original photography for websites instead of stock images. Photography Tips (00:30:13)  Discusses the value of good photography, even with basic tools like cell phones. Email Marketing Tools (00:30:31)  Introduces Constant Contact and Mailchimp for effective email marketing strategies. CRM Capabilities (00:31:15)  Highlights the importance of utilizing built-in email features within CRMs for customer communication. App Fuelled Overview (00:31:17)  Explains App Fuelled as a comprehensive CRM beyond just app creation for auto shops. Monthly Email Strategy (00:32:14)  Encourages sending monthly emails to clients for better engagement and communication. Marketing Insights (00:33:02)  Discusses measuring marketing effectiveness through Meta insights and analytics tools. Google Analytics Overview (00:35:19)  Explains how Google Analytics and Search Console provide website performance insights. Looker Studio Introduction (00:36:15)  Introduces Looker Studio as a free tool for creating KPI dashboards similar to agency analytics. ChatGPT in Marketing (00:37:17)  Covers the potential and risks of using AI tools like ChatGPT for content creation. Follower Counter Gadget (00:39:33)  Describes a fun gadget that tracks social media followers in real-time at physical locations. NFC Tap Technology (00:41:11)  Explains how NFC technology can simplify sharing contact information for auto repair shops. Digital Business Cards (00:43:36)  Promotes using digital business cards for easy sharing of contact information. Podcasting for Auto Shops (00:45:10)  Suggests that auto repair shops consider starting a podcast to connect with their audience. Digital Notebook Discussion (00:45:15)  Kim shares her experience with the Remarkable digital notebook for note-taking and organization. Organizing Notes (00:46:11)  She explains how she uses the notebook for various categories like faith, business, and conference notes. Features of the Remarkable (00:47:06)  Discussion on the features of the Remarkable, including customizable templates and pen options. Podcast Promotion (00:47:58)  Brian promotes episode 57, discussing whether auto repair shops should have their own podcasts. Final Thoughts and Contact (00:48:12)  Kim invites listeners to share tech tools and podcast ideas via email. Community Engagement (00:49:07)  Brian encourages joining their Facebook group, the Auto Repair Marketing Mastermind. Acknowledging Sponsors (00:49:16)  Brian thanks the sponsors, Repair Pal and App Field, for their support of the podcast.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://shopmarketingpros.com/ep-057-should-your-shop-have-a-podcast/ - Should Your Shop Have a Podcast?
      https://remarkable.com/ - Remarkable Notebook
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, NAPA TRACS, and Today's Class The "Great Correction" refers to a shift in the industry after a period of relative ease, likely due to pandemic related factors. The key concerns include a decrease in online searches for auto repair, rising costs, increased competition from dealerships, labor shortages, rapid advancements in technology (EVs, ADAS, AI), and the need to explore new revenue opportunities like key services, ADAS calibration, tires, and truck repairs. These issues suggest that the strategies that worked in the past may no longer be effective. Ryan Daily, Business Coach, The Institute Wayne Marshall, Business Coach, The Institute Fred Hule II, Business Coach, The Institute Show Notes Watch Full Video Episode Introduction of Guests (00:00:00) Market Challenges (00:02:14) Customer Education Importance (00:04:01) Effective Communication (00:05:16) Listening to Customers (00:06:49) Value of Language in Services (00:08:34) Customer Trust and Attrition (00:09:21) New Car Sales Impact (00:10:20) Facility Appeal (00:12:26) Investing in Facilities (00:14:09) Profitability Challenges (00:15:17) Mindset Shift in Shop Owners (00:16:16) Value Proposition Discussion (00:17:21) Continuous Improvement in Service (00:18:03) Understanding Profit Targets (00:18:49) Shop Management Systems (00:19:51) Training Service Advisors (00:21:06). Proper Vehicle Inspections (00:22:01) Communication with Customers (00:28:15) Follow  Up Strategies (00:29:45) Educating Customers on Maintenance (00:32:15) Company Culture and Staff Engagement (00:34:02) Understanding Expectations (00:35:59) Customer Engagement (00:36:55) Cultural Impact (00:37:36) Continuous Education (00:39:30) Investment in Staff (00:40:36) Onboarding Process (00:42:33) Industry Transformation (00:44:38) Adapting to Change (00:46:31)
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.
      This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.
      Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://www.daysoftheyear.com   
      https://www.nationaldaycalendar.com/ 
      https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month
      https://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ 
      Show Notes with Timestamps
      Introduction to April Marketing (00:00:10)  The hosts introduce the episode and discuss the focus on marketing strategies for April. Spring Car Care Month (00:02:43)  April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education. Car Care Clinics (00:03:11)  Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance. Vida: Video Every Day in April (00:04:55)  Discussion on the importance of video marketing and committing to daily video creation for engagement. Celebrating National Pickleball Month (00:07:44)  Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive. Honoring EMS Week (00:08:12)  Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers. Tax Return Promotions (00:09:55)  Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds. April Fool's Day Marketing (00:10:48)  Ideas for fun social media posts and jokes to engage customers on April Fool's Day. National Ride Your Horse to a Bar Day (00:14:09)  Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it. National 4x4 Day (April 4) (00:14:45)  Celebration ideas for off-road enthusiasts and engaging posts for customers. World Rat Day (April 4) (00:15:18)  Discussion on celebrating the impact of rats on auto repairs. National Rita Roadmap Day (April 5) (00:16:12)  A fun take on roadmap reading skills among staff. International Pillow Fight Day (April 5) (00:16:27)  Humorous suggestions for a pillow fight as social media content. National Grilled Cheese Sandwich Day (April 12) (00:17:05)  Ideas for a grilled cheese challenge at the shop. State Pride Days (April) (00:17:28)  Encouragement to celebrate local state days and community engagement. Tax Day and National That Sucks Day (April 15) (00:18:08)  Creative marketing ideas related to tax day and repairs. National Auctioneers Day (April 17) (00:19:08)  Fun activities like staff auctioneering for customer engagement. Easter (April 20) (00:19:40)  Ideas for Easter celebrations and community involvement. Girl Scout Leaders Day and Earth Day (April 22) (00:20:24)  Promoting community ties with Girl Scouts and environmental awareness. Clean Comedy Day (April 28) (00:21:38)  Encouraging clean jokes and humor among staff. Viral Video Day (April 29) (00:22:17)  Encouragement to create engaging videos for social media. April Showers Bring May Flowers (00:23:38)  Marketing strategies related to spring maintenance and vehicle care.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others


      Tune in for another episode next week. Until then, go fill those bays!
      Talking Points


      General Topics for April:
      April showers bring may flowers - wiper blades, Aquapel, tires Continuing the theme from March Spring maintenance and cleaning Pot holes - winter damage Change back to summer tires Continue with the tax refund talk
      Days of the Year - Monthly Themes
      April is the first of the two National Car Care Months VEDA - Video Every Day in April


      Days of the Year - Weekly Themes
      National EMS Week


      Days of the Year - Daily Themes
      4/1 April Fools Day 4/2 National Ride Your Horse to a Bar Day 4/3 National Burrito Day 4/4 World Rat Day ⅘ International Pllow Fight Day ⅘ National Read a Road Map Day 4/12 National Grilled Cheese Sandwich Day 4/15 National That Sucks Day 4/17 National Auctioneers Day 4/20 Easter 4/22 National Jelly Bean Day 4/28 Clean Comedy Day 4/29 Viral Video Day














      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Explore the profitable opportunity of key cutting and programming for auto repair shops in the automotive aftermarket. With around 25 million keys sold each year, many vehicle owners lose at least one key within the first 15 years of ownership. Matt Fanslow and Scott Gompper highlight the Nitrous AutoProPad G3, simplifying key programming and emphasizing the significant revenue potential within this largely untapped market. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Scott Gompper, Nitrous Keys Show Notes Watch Full Video Episode Introduction to Keys (00:00:00) Nitrous AutoPro ad G3 Features (00:01:07) Key Market Insights (00:02:38) Importance of Key Cutting (00:03:02) Programming Keys for Modules (00:04:30) Integrating Key Cutting Services (00:05:01) Tool Interface Explanation (00:05:22) Calculating ROI for Key Cutting (00:06:41) EV and Hybrid Vehicle Services (00:09:50) Key Cutting Machine Overview (00:11:00) Investment in Key Cutting Services (00:12:47) Marketing Key Cutting Services (00:13:40) Benefits of Attending Trade Shows (00:14:00) Fleet Services and Key Cutting (00:14:39)
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/         Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In the 200th episode of "The Weekly Blitz," Coach Chris Cotton marks a significant milestone for the podcast by taking a moment to reflect on the journey over the past year. He shares personal anecdotes that resonate with the audience, including a heartfelt update on Kimberly, who made the selfless decision to donate a kidney to her brother, highlighting the profound impact of family and generosity.
      Chris delves into key topics that are crucial for auto repair shop owners, offering insights and advice that are both practical and forward-thinking. One of the main discussions revolves around the concept of adopting a four-day workweek. He explores the potential benefits this can bring, such as improved work-life balance for employees, increased productivity, and enhanced job satisfaction, while also addressing the challenges and considerations that come with implementing such a change.
      Another focal point of the episode is the distinction between commitment and mere interest. Chris emphasizes that true success in business requires a deep commitment, rather than just a passing interest. He encourages shop owners to fully dedicate themselves to their goals and to cultivate a mindset that prioritizes long-term success over short-term gains.
      The benefits of business coaching are also highlighted, with Chris advocating for the value of having a mentor or coach to guide business owners through the complexities of running an auto repair shop. He shares how coaching can provide clarity, accountability, and strategic direction, ultimately leading to more effective decision-making and business growth.
      Throughout the episode, Chris underscores the importance of professionalism within the industry. He stresses that maintaining high standards of professionalism not only enhances the reputation of individual shops but also elevates the industry as a whole.
      In addition, he encourages listeners to take advantage of the marketing resources offered by the podcast's sponsor, Shop Marketing Pros. He explains how utilizing these resources can help shop owners effectively reach their target audience, build their brand, and drive business success.
      Overall, the episode serves as both a retrospective on the past year's achievements and a motivational message aimed at inspiring business improvement. Chris Cotton's insights and stories provide valuable lessons and encouragement for auto repair shop owners looking to elevate their businesses to new heights.
      Introduction to the Podcast (00:00:11)
      Overview of the podcast's purpose and the value it offers to auto repair businesses. Celebrating Episode 200 (00:01:08) Kimberly's Kidney Donation (00:02:06) Highlighting Episode 164 - Unlocking Greatness (00:04:21) Highlighting Episode 170 - Four Day Workweek (00:05:24) Preparing for 2025 (00:07:42) Highlighting Episode 172 - Commitment vs. Interest (00:08:46) Highlighting Episode 175 - The Pumpkin Patch (00:09:58) Highlighting Episode 180 - Profit First (00:11:11) Highlighting Episode 185 - Mom and Pop Shops (00:12:00) Highlighting Episode 186 - Coached vs. Uncoached (00:12:46) Highlighting Episode 187 - Project Alpha (00:13:05) Highlighting Episode 189 - Impact of Politics (00:13:55) Highlighting Episode 192 - Self-Obstruction (00:14:20) Highlighting Episode 193 - Being the Best Shop (00:14:46) Highlighting Episode 197 - Chris's Favorite Things (00:15:30) Looking Ahead to Episodes 201 and 202 (00:15:50)
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


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