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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
In this insightful podcast episode, Coach Chris Cotton delves into the evolving dynamics of auto repair shops by exploring the transition of technicians into service advisor roles. Initially harboring skepticism about this shift, Chris has become a strong advocate, recognizing the distinct advantages that technicians offer when they step into advisory positions. He emphasizes that their deep technical knowledge and adept problem-solving abilities can significantly enhance the customer experience.
Chris underscores the critical role of comprehensive training and mentorship programs in equipping technicians with the necessary communication and interpersonal skills required for their new roles. He acknowledges common concerns, such as the potential depletion of technical talent on the shop floor and the financial implications of such transitions. However, he presents a compelling argument that elevating technicians to service advisor roles can lead to increased customer trust, improved shop efficiency, and ultimately, higher revenue.
The episode, sponsored by Shop Marketing Pros, serves as a call to action for shop owners to prioritize the growth and development of their employees. By investing in their workforce, shop owners can cultivate a more knowledgeable and versatile team, capable of driving the business forward in a competitive market. Chris's insights provide a roadmap for successfully navigating this transition, ensuring that both the shop and its employees thrive.
Introduction to the Episode (00:00:19) Changing Perspectives on Technicians as Advisors (00:01:30) The Role of Technicians in Service (00:02:53) Personal Experience with Technicians (00:03:53) Staffing Challenges in Auto Repair (00:06:10) Understanding the Service Advisor Role (00:08:31) Why Technicians Make Great Advisors (00:09:41) Concerns About Transitioning Technicians (00:12:05) Training and Support for Technicians (00:16:46) Business Case for Promoting Technicians (00:17:42) Future Planning for Service Advisors (00:18:50) Recap and Call to Action (00:19:56)
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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Episode 200 - Balancing Customer Service & Profitability in Auto Repair With Rick White & Mike HimesBy Changing The Industry
Episode 200 - Balancing Customer Service & Profitability in Auto Repair With Rick White & Mike Himes
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By champtires
Champtires has dropped prices on more than 8,000 tires. The markdowns – which are mostly between 15 and 20 percent per tire – are on top of the company’s everyday low prices for high-quality used and take-off tires.
BF Goodrich, Bridgestone, Continental, General Tire, Goodyear, Hankook, Michelin, Pirelli and many other brands are included in the price drops.
Discount Examples:
CONTINENTAL PROCONTACT TX 245/45-19 98 H with 8/32 tread
Regular Price: $146.67
Markdown Price: $126.27
FALKEN PRO G5 CSV 235/60-18 107 V with 10/32 tread
Regular Price: $92.62
Markdown Price: $74.10
FIRESTONE DESTINATION LE 3 275/45-20 110 H with 8/32 tread
Regular Price: $113.40
Markdown Price: $92.99
MICHELIN_DEFENDER2 TAKEOFF 215/45-17 91 H (less than 50 miles driven)
Regular Price: $165.19
Markdown Price: $140.41
YOKOHAMA YK-CTXv225/60-18v100 H with 8/32 tread
Regular Price: $53.86
Markdown Price: $43.09
To find tires that are included in the sale, start by searching at www.champtires.com. Tires that have been discounted will have a new price displayed in red.
Free shipping is included on all orders placed through Champtires.com.
Established in 2009, Champtires is one of the leading sellers of premium used tires in the United States and also sells take-off tires (driven for 50 miles or less) and new tires. Headquartered in West Mifflin, PA, Champtires operates distribution centers in multiple states and two retail locations in the Pittsburgh, PA area.
Prices and availability accurate as of publication date.
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By marxautocenter
Hello all,
I'm currently the General Manager of a pre-owned vehicle sales and service center. The business has a great reputation in the community, and has done well for 35 years. The current owners are ready to retire and enjoy a life of less responsibilities. They have deemed me fit to take control, and are helping me out by carrying the note, with a good down payment of course. We are still working on the nuts and bolts of the deal, and it has me thinking of all the avenues I could pursue in the future. Which leads to my question, should I continue to sell cars, or just focus on service? I know I'm not giving much information, but I'm looking to hear from other owners who may have experience on both ends, on some pros and cons. I know the 2 segments are symbiotic, as sales gives us future service work, and service has the option of offering vehicles for sale when a service customers vehicle is deemed not worth repairing.
The current numbers are skewed, as service gives a discounted rate to sales in the manner of 50 dollars per hour of labor, as opposed to the 134.77, and also parts are at cost. I am a numbers guy, and would like to make a decision on what would be most profitable, and I will have a better idea as we work over the reports.
I'm just looking for opinions from knowledgeable folks. We don't have a master technician at the moment, so we struggle on diagnostics sometimes, and I would have to resolve that should I decide to remove sales from the equation.
Sales end is currently handled solely by one owner, other than myself talking to customers on the lot. We have a license now for 30 cars.
Fenced in yard behind building capable of storing 40+ cars, with a front lot that displays the 30 vehicles for sale.
Great customer base, minimal advertising in the 35 years of business. ARO is 426.20 currently, and we average around 2000 RO's annually in the last 4-5 years.
I know I'm not providing enough information, but I can update when more becomes available.
Thanks in advance!
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By Joe Marconi
As a former shop owner turned business coach, this is a topic that I see often: A shop takes the time to establish their true labor rate, and in many cases, raises their labor rate significantly. While they get a short-term boost in labor profit, the long-term results are mediocre, at best. Why?
One of the reasons is that the cost of doing of business has also increased, along with payrolls, and in many cases, at a faster rate then the rising labor rates. And then there is the issue with poor productivity.
Has this happen to you and what are your strategies to maintain needed profits?
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