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customer promo/christmas gifts?


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The holidays are a great way to thank your customers, especially your loyal customers. Cards are great and small gifts are fine too. I like to keep the holidays strictly a gesture a gratitude, and nothing about business. For example, I got a Christmas Card last year from one of my vendors with a 10% coupon enclosed in the card. I don't think that's necessary. Treat customers the same as family.

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I have sent out hand written Christmas cards with my business card marked with $25.00 off since 1988. Each card reminds me to pray over each customer and family. I have found that if my customers are doing ok then i will be ok. Let each customer in on the fact that you are very grateful for their business and referrals to others. Hug where appropriate.

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We sent out cards to our active customers and for December we have a keurig 2.0 coffee maker giveaway. For every 50 customer spends they get a raffle ticket and one will get the coffee maker. We had an iPad giveaway couple of month ago and it worked out great

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We are currently sending a couple of hundred greeting cards (based on Customerlink stats) with a 25 dollar service gift card enclosed that can be used after the first of the year. Right after we put the materials together another shop owner told us they were making their gift cards so they could be used once per quarter in the coming year. DOH! Why didn't I think of that? Previous years, we sent out packages with a $25 gift card for them and four $20 cards they could hand out to friends as referrals. WAY too complicated. It was amazing how many came in wanting to use all five cars themselves to pay for a big repair.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
  • Upcoming Events

    • March 24, 2023 01:00 PM Until 09:00 PM
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      Hi all,
      AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
      Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
      The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      #AutoLeapAmplify23
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  • By nptrb, in Automotive Industry,

    By nptrb, in Automotive Industry,

    By nptrb, in Automotive Industry,

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