What Business are we really in?

[Joe Marconi]

Smith Corona, a global typewriter company, was founded in the 1886. In 1991, CEO Lee Thompson made a statement that Smith Corona would never abandon it core product: The Typewriter. Four years later Smith Corona was bankrupt.

 

What went wrong? Smith Corona viewed itself as a typewriter company, not a company that offered solutions and products to businesses. By the time Smith Corona tried to get into the word processing market, it was too late. Technology had passed them by.

 

So, the question for all of us is; “What business are we in?” We will see big changes in our industry in the next few years. It’s how we adapt to change, embrace technology and truly define who we are that will make the difference in our survival.

 

Your thoughts?

[slowtech]

Some weeks it's the cat herding business. Mostly it's client transportation concierge service. Put that on a name badge...

[FROGFINDER]

When cars become fully self driving themselves to dealerships i'll be in the collector car tinkering business.

Edited July 15, 2014 by FROGFINDER

[alfredauto]

We're in the vehicle Hospice care business

[Sharp'S]

I was sure we were Doctors and Mad Scientists....

 

Corona didn't look outside the box and see past the current technology or they would have evolved that typewriter into what we know today.