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Posted

I think less is definitely more. I know when I go in someplace and there are a ton of signs, etc. I just kind of ignore them all... unless I am sitting in a waiting area for a time, then I will look at them out of boredom.

 

My wife commented to me yesterday about a 4 page ad for a local grocery store. It was laid out in a grid system with a lot of pictures. She said "I can't stand their ads. I go into information overload and don't even want to look at it."

Posted (edited)

I'm going to agree on the less-is-more strategy. We are already inundated with information, and our brains simply cannot digest every thing presented to us.

 

I just came across this this last night in a web-design book I was browsing (ironically, I didn't even read the whole book, just skimmed it):

 

CL3rT3q.png

Edited by Wes Daniel
Posted

I use a slideshow on my TV to show the different products/services we offer. In effect, this is one advertisement piece, however it changes every 10 seconds to show another service or product. Has been invaluable in adding on sales to tickets.

Posted

Wes, I would love to see the cost of those displays. I'm sure they work great, I'm just afraid the price is gonna be way too high for the return on invest (plus floor or wall space). By no means am I saying my slideshow is the greatest idea ever (I'm really just to cheap to pay for cable and I don't have enough waiting customers), but like Joe originally asked, can we have to many sales displays. The TV takes up just a little space on the wall, didn't cost me much (really, I took it out of my room at home, so it was kinda free), and has sold tons of keys, rock chip repairs, and headlight buff jobs.

 

I guess it comes down to how many customers you have waiting around and being bored vs. customers coming in a out quickly. Bored customer might check out displays and brochures, but those just coming in to drop off their car or have you check their MIL real quick will at least glance at a tv... At least that's my train of thought. If I ever had a bigger waiting room and extra money laying around, I would probably invest in some of those displays though.

Posted

From the article, I understood that he kept them behind the counter and only pulled the demos out to help the customer understand the issues. The example he used was a customer with a quote $300 cheaper to do a timing belt at another shop. Naturally, the other shop didn't quote the idlers, tensioner, nor water pump. With his demo, he could show everything that went into a timing belt job and sell it.

 

Do you have a copy of the slideshow from your TV? I would like to see it, if you don't mind.

Posted (edited)

That makes way more sense (I didn't read the articles, just kind of skimmed...lazy). At that point, I would say they are definitely worth it.

 

Wes, shoot me a PM with your email address and I'll send you a copy of the slideshow.

 

For future reference, if anyone is interested in making a slideshow for a TV, here is a quick rundown:

 

1. In paint/power point/etc. save your image as a jpeg.

2. Save all your files to a thumb drive/jump drive/usb drive

3. Most TVs nowadays have a usb hook up. Insert the usb drive into there

4. Turn on the TV. Some will automatically detect the drive, others you may have to change input to media or whatever

5. Set to play, you may have to choose to loop all the images so they keep playing over and over.

 

Reference http://www.scantips.com/basics1f.html for the correct pixel size for your image. I think it says to set it to 1920x1080 pixels

Edited by mmotley
  • 4 weeks later...
Posted (edited)

Hello All!

 

My name is Samantha and I am a representative from Displays in Motion. I noticed that we were previously mentioned in this thread and I thought I would chime in.

 

We have found that our automotive displays are highly effective in increasing sales and building trust with customers. We keep our displays out in our waiting area and use them almost every day to help explain repairs.

 

Someone mentioned that they were worried about what a display like this might cost and I think you might be surprised at how affordable they really are! Please contact us at 303-756-2886 or through our e-mail address at [email protected] to learn more!

 

Thanks!

 

-Samantha

Edited by DisplaysinMotionInc
  • 1 month later...
Posted

I agree with less is more strategy. We recently painted our waiting room and put in some new furniture. I removed 90% of the stuff and didn't put it back. Customers like the clean look better. I display a few tires and have a nice brake pad display and a few nice metal signs. The rest is non automotive stuff. No tv in our place, magazines and free wifi only. Customers like it because they can work in relative quiet. I have some informative automotive brochures out so they can get their own ideas of what they should be asking for rather than me trying to sell them something.

Posted

I am going to go out on a lim here and guess that most of us here in the automotive mechanic world are pretty handy. If you have a little time on the weekend I don't see it to be too much of a task to make your own displays either, might be kind of fun.

 

I also had a question for you guys, I have been toying with the idea lately of making informative step by step videos of my mechanic doing all sorts of common repairs and then editing them into short "how its done" type videos that can be played to customers to explain a repair process, or simply to have playing in the waiting area. The videos would have speech and subtitling so you could have it muted or the sound on.

 

Would these videos be of use to anyone? Would you be willing to pay say $10-20 bucks for a set of them. Could have different sets like brakes and suspension, engine, drive train etc. Each $10-20. Worth it to anyone?

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  • Have you checked out Joe's Latest Blog?

         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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