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We are currently not open on Saturdays, but I'm thinking about it. I wonder how many of you are open on Sat and how it works for you, what your thoughts are. I've always appreciated the model of having a business that was closed evenings and weekends, and it's nice for the employees. However, we're trying to maintain a higher level of gross sales with more employees and I'm trying to keep an open mind. I went from 2 techs and a lube tech and one service advisor with a CRM, to 3 techs plus lube tech and two service advisors on May 1st. We've done well for the summer, but I'm nervous about keeping everyone busy through the slower season. Also, going forward with the challenges we'll face in coming years I'm wondering if being open on Sat will give us an advantage. Welcome any input.
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Matthew Lee “The Car Count Fixer” here I wanted to share these comments with you about what shop owners are saying. It’s a short video, but stick around for a real simple strategy that is virtually guaranteed to make customers happy! You can see it here. And don’t forget, I’m hosting a training webinar.
Got an hour to discover how to eliminate the stress and frustration of trying to keep your shop busy?? You'll discover... The Only Way to Effectively Market Your Repair Shop The 22 Word "Magic Phrase" that virtually guarantees car count before the end of the week! The Ugly Truth About Your Customers and Why They Don't Respond to Your Marketing, No Matter How Much You Spend or How Often You Market to Them. Give me an hour of your time – I promise – and you’ll be surprised!
Click here and I'll see you on the webinar! (But hurry, because it’s filling fast and I limit registration! Oops! Almost forgot - if you didn't see this - you can get the "Early Bird" list for my new book! Read about it here! Talk soon! Matthew Lee
“The Car Count Fixer”
Author – Auto Service Marketing Specialist Get "The Official Guide to Auto Service Marketing" Fix Your Car Count in 17 Minutes... Guaranteed!
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Ode to Santa and the Economy
There goes Santa, running for his sleigh;
He’s gotta run fast, to get away.
You see, the economy has struck the North Pole as well;
The elves are on strike, and his wife is givin' em' hell.
These days when Santa appears at the local department store;
It’s not just for fun or photos, but for gifts he needs to score.
He'll check the store layout and make a quick dash;
Why even Santa max'd out his credit card and is low on cash.
So off he goes, into the night;
To find those gifts, and get out of sight.
Now, he’s not going to make a whole lot of stops;
‘Cause look out Santa… here comes the cops.
Santa leaps to his sleigh and flys far into the night;
Carrying all those gifts, on his yearly flight.
Way into the morning, the police search high and low;
Only to find a few tracks left in the snow.
You'll hear all the alarms blaring, late into the night;
But old Saint Nick will be long gone, and clean out of sight.
Santa has to be quick, to have it done by Christmas Eve;
So many gifts, and so many places to be…
The presents will be wrapped, and the tags will be off;
Cause old Santa is very careful, not to get caught.
So check your presents, early on Christmas day;
(Keep it hush-hush if they're from Santa, OK...?)
Now, I don’t know if Old Saint Nick, stopped at your house or not;
But If he did … … … … …
.....THOSE GIFTS ARE . . . HOT ! !
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Signed up not too long ago for premium membership. Found out about it from Joe Marconi at the RW conference. Glad to be here. My shop is in Westmont Illinois...if there is any body close to my location give me a shout out!
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October was a very rough month in retail sales for us, across the board it came in down about -40%, yes, almost half of our average sales. Corporate accounts were down -16%. What is going on, what are we supposedly doing wrong? November is on par with the past years but not by much. We track our marketing meticulously, we ask our customers for feedback, what do we know? This is what we know, our customers are struggling financially, many are living in houses that their mortgages are not being serviced, they are in dire straights. We have gone deeper into our research, but are not happy with what we are seeing. Bottom line, social and political economic policies are broken, we are in big trouble and we instinctively "feel it" but no one in political office will point it out because it is a thankless job. I am an optimist, but even I have a hard time being positive about the present outlook.
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