Well, I put together a spreadsheet to track my payroll spending. The payroll spending starts after funds have been dispersed. I need to spend a minimum of 75% against payroll After 2 pay periods, I'm in trouble! Not spending enough. I've recalled a furloughed worker and he's balking.... "I have a weakened immune system", "I'm not feeling good right now", etc. Another isn't being recalled. I've immediately boosted everyone's hours, and have hired a new guy, made an offer to another and will likely replace my furloughed worker. The good news is that I'm spending all of this on my employees! They are getting a boost and I'm using the PPP as it was intended.... for them.
I was surprised that I was running so far behind. It's but a small 8 week tracking window, so I only have 6 weeks left to make adjustments.
All my advisors are stating that we need to track our expenses very closely, so I'm doing this.
By Elite Worldwide Inc.
Superstar shop owner and Elite Business Development Coach Greg Skolink shares a fun tip on how to keep your shop's customers engaged on Facebook.
For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Greg through Elite Top Shop 360: One on One Coaching
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By Joe Marconi
The year was 1980 - the year I founded my company. And, like many new business owners, I didn’t have a clear understanding of what was needed to grow a successful business. I thought that success would be determined by my technical skills and my willingness to wear the many hats of the typical shop owner. It wasn’t until I began to let go of trying to do everything that I realized that success is not just dependent on what I do, but by the collective work accomplished by the team. I eventually discovered that I was not the center of my universe. After a few years in business, I began the transition from simply owning a job to becoming a businessman. And, while technology has reshaped our industry throughout the years—and will continue to do so—there is one constant that will never change: success in business rests largely on the people you have assembled around you.
By the late '80s it was obvious that I was doing way too much. I looked at each role I had my hands on: shop foreman, service advisor, shuttle driver, bookkeeper to lot attendant. And, as long as I’m confessing all this to you, I need to disclose that I was also the shop’s maintenance person; making repairs to the bay doors, the slop sink and equipment. You name it, I did it. I was literally too busy to be successful.
In order to lead my company, I had to first clearly define my responsibilities. These are working on the business, recruiting and hiring the best employees, becoming a leader of people and making sure that my business was successful. I also needed to fulfill the obligation I had to my employees. I realized that this required a deep understanding that putting people first is the best strategy for success. This was difficult at first because it requires working on things that have no immediate impact on the business. Unlike working in the trenches and having your hands on everything, working as a businessperson means that you need to spend time building for the future. The things that are most important to your success in business are the things that have a payoff down the road.
I also clearly defined the duties I should not be doing and assigned those tasks to others. This is a critical step for any shop owner. Warren Buffett says that in order to be successful in whatever you do, it’s crucial to focus on the things that generates the greatest return and that you can’t do it all, and that means sometimes you have to say, “no.”
By the late '90s it became clear that the most valuable role I played in my business was that of coach. All the best marketing plans and the best business strategies mean nothing without a team of great people around you all pushing in the right direction. And that takes a strong leader. Not just a boss, but a leader. Leaders inspire people. Leaders get others to reach down deep inside themselves and perform at their best because they are aligned with the leader’s vision.
Leaders inspire others through praise and recognition for the work they do. When people feel their work matters, they have a purpose. People are motivated by the heart, not the wallet. That’s not to say earning a decent wage isn’t important. But a focus on money alone is not a strategy for success. Focus on people first and profit will follow.
Spend time with your employees. Get to know them as people, not just the role they have in your company. Find out what their dreams and goals are. And then find a way for others to achieve what they want out of life. People cannot be motivated until they realize that what they do every day helps them to achieve what they want in their personal life.
There are other people in our business world that we must never forget. And that’s our customers. If you were to ask me, who is more important, my employees or my customers? I would answer, “They are equally important.” You cannot have a successful business without the right employees and the right customers.
One last bit of advice I can give you is to focus on your success, no one else’s. Be very clear about the pathways you take and never forget about the obligation you have to others. Build a company culture of teamwork, quality and integrity. Focus on what’s in the best interest of the customer and the people around you. Put people first, and everything else will fall into place.
This story was originally published by Joe Marconi in Ratchet+Wrench on February 4th, 2020
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By Joe Marconi
According to Zip Recruiter, tech pay on average is about $41,000 per year. Is this an issue? I know many of you pay more than average, but do you think that we need to increase tech pay in order to attract more people to the auto repair industry. One other thing to consider, the shop and shop owner needs to be profitable and make the money first in order to pay anyone a decent wage.
It's that time of year again folks! VisionKC is coming up right around the corner.
And that means that the annual ASOG dinner is ramping up its registration efforts!
The dinner is open for all to attend, regardless of membership to ASOG and all proceeds go to the ASOG scholarship efforts!
ASOG will bring another lucky shop owner with 3 years or less in business to VisionKC. This will be the 3rd scholarship the group has provided, but it certainly won't be the last. We look forward to providing scholarships to events all over the country, and working to ensure scholarship winners are given the tools and paths needed to succeed.
Jacob and Lacey Bunyard were last year's winners - when we met Jacob and Lacey things were tough! It wasn't just the business that was suffering, through the suffering of the business, Jacob and Lacey's family...their children were paying the true price.
Today, Jacob and Lacey, through the connections and offerings presented at VisionKC have turned the business from a significant liability into a resource which provides a good life for their family.
We've also offered scholarships to the greatest automotive show in the south east, ASTE by The Independent Garage Owners Of NC and seen tremendous growth of that shop owner as well.
We ask that you, as shop owners, and part of the automotive family join us for dinner. We ask that you support our efforts to improve this industry, even if it's one shop at a time. And most of all, we ask that you join us in continuing to bring unity to shops nationwide, to continue to share a vision of something better for this industry - a higher potential, a better life for owners who haven't been given the opportunity to see there's a better, more profitable way.
Isn't it time that we stop seeing each other as competition, but as allies?
Please join us for dinner if you are able.
Information about the dinner is available at
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By Ron Ipach
I'm going to go out here on a limb here and tell you -
YOUR ONLINE REVIEWS ARE THE MOST IMPORTANT FACTOR IN ATTRACTING MORE CAR COUNT!
First of all, the reviews given by your customers reveal the health of your business. If your customers aren't saying good things about you, that's a warning sign that you better get your act together right now and start providing a better experience for your customers.
Also, if you only have a few handfuls out of all the hundreds or thousands of customers you've worked saying good things - that's not a healthy sign either. They may like, or even love, doing business with you, but if they aren't telling the world (aka writing an online review), their little secret is hurting your chances to attract more car count.
You see, studies show that 92% of folks will read reviews before making a buying decision, and if you don't have a stellar reputation (4.7 or higher), they'll move on to the next shop.
In fact, I advise that you completely stay away from any form of online advertising for new customers unless your score is at least a 4.7 out of 5.0. Why? Because your prospective new customer will easily be able to compare you with everyone else and will more than likely choose the shop with the better reputation - negating all the time, money, and effort you've put into your advertising efforts.
Look, you can argue with me all you want, but we're talking human nature here. Most will always go with the higher recommended shop. Why not? If you don't have a great reputation score, all you're really doing is advertising for your competitors that do.
But your score isn't the only factor being looked at. There are actually three factors that are important about your reviews.
1. Quality (4.7 or higher overall score is needed)
2. Quantity (These days, a minimum of 75 reviews are needed, but in highly competitive areas, 150+ is needed)
3. Recency (You must be getting 1 or 2 new reviews every single week)
=== So you say you do a great job, your customers love you, but they just aren't writing those positive reviews that you need in order to let the rest of the world know how awesome you are, right? Here are three ways to get more reviews:
1. Ask. (Duh!)
2. Bribe. This has been very effective for a lot of my clients in the past, however it's also considered a no-no by the review sites and may get your account shut down if they find out.
3. Use an automated service like Soapboxx to do it for you that will email or text your customers after their service, ask if they were happy, and then send them directly to Google, Facebook, YP, or wherever you wish so they can write a quick word about their experience.
Soapboxx is the only automated review-boosting service created specifically for the auto repair industry and the beta-testing of the software has just been completed. (See just a few of the remarks from the users below) Go to www.Soapboxx.io for more details.
Check out what some of the members of the new Soapboxx platform are saying...
Whatever you choose to do, ask, bribe, or automate the whole thing - put getting more 4-5 star reviews at the top of your to-do list. It's simply the best thing you can do to help attract more car count to your shop!
By Ron Ipach
There’s been a ton of changes to the way you should be marketing yourself and your business. Personally, I’m a lot more ‘out in front’, human, and personable. Not only have I been sending out daily Car Count blogs, but I’ve been using social media a bunch more too in order to assist any way I can in the improvement of your repair shop marketing. I’m on Facebook giving everyone an inside peeking into my personal going-ons. I’m on Twitter and LinkedIn with informational messages and links. I’m posting previous episodes of my Car Count Daily series on YouTube and AutoCareVideo using online videos to deliver a lot of my tips & marketing messages. I’m maximizing opportunities to release valuable content to potential customers and further establish Captain Car Count and Repair Shop Coach's online presence with social media (you may have been directed to this very blog through a social media platform).
Marketing Your Auto Repair Business
I’ve been working on my client and prospect lists much more efficiently with social media marketing. I’ve stopped the constant bombardment of “Hey, buy something from me” messages to everyone because as my friend Ron LeGrand says, “When the student is ready, the teacher appears.” If your business has been negatively affected by this economy and that hasn’t been enough of a wakeup call for you, I’ve realized that no amount of my poking and prodding is going to be able to snap you into action.
Why am I telling you all this? Because in regards to management and operations of your auto repair shop, that’s EXACTLY what you need to be doing right now in your own business. We’ve entered a whole new phase of running a business that you’re either going to have to adapt to as a repair shop owner, or be left behind.
It's About The Relationships, Not The Sell
Folks are watching every dollar they spend and they’re closely watching who they give it to. They don’t want to do business with businesses – they want to do business with people. You’re going to have to make you and your auto repair shop a much more inviting place for them to spend their money, or you will suffer the consequences of doing business as usual.
Instead of attempting to present social media messages through push sells, promote yourself and your shop's personality. Clients want a reason to trust you and constant advertising messages are going to steer them away from your business. Share meaningful content, interact with your customers, and personalize your business.
80% of your sales will come from only 20% of your clients. Identify who your top 20% of clients are and focus your money, time and energy on them. That’s where the money is. Clone them. Ask for and get more referrals from them. Target prospects just like them.
Get very active in social media. Let your clients and prospects get to know who you really are on Facebook. Start recording videos (LIVE) with quick tips and meaningful messages and post them on YouTube. Watch your shop and personal profitability rise and let your personality shine.
While you're at it sign up for my seven critical marketing mistake video series that are keeping customers away from your shop.
-- Ron Ipach (a.k.a Captain Car Count)
President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.